Katie Weaver Email & Phone Number

Remote, Global, Us

Leads the Marketing, SDR, and Dev Rel functions, reporting to the CEO, defining strategy and unifying cross-functional efforts. Enhances community intelligence and outreach and drives full-funnel growth through strategic campaigns. Collaborates with Product and leadership to align messaging and support GTM with essential collateral. Oversees major initiatives like product launches and corporate events while optimizing tools, budget, and personnel for peak efficiency. Manages daily operations of the Marketing, SDR, and Developer Relations team, ensuring alignment with business goals and fostering team development.•Overhauled the SDR function by restructuring the BDR and SDR roles, aligning each to specific portions of our market opportunity and onboarding AI capabilities.•Grew the community relations/advocacy and education function to nurture the community and build a stronger top of the OSS funnel.

Remote, Global, Us

Led the cross functional “Pipeline Squad” team, developing integrated marketing strategies and leading the execution. Built strong partnerships with sales teams to understand their needs and enabled them to sell more effectively by building a comprehensive marketing intelligence machine. Established and managed our ABM program, contributing significantly to overall pipeline growth. Managed the day-to-day activities of our marketing coordinator, ensuring their work supported our overall business goals and fostering their professional growth. • Doubled pipeline generation compared to the same quarters in the previous year through a focused strategy, tying together initiates to generate meetings, generate pipeline and optimize progress. • Launched a TAM expansion program, testing new channels, messages, and personas generating an increase of 15% monthly leads associated with new mid-market accounts within the first 3 months.• By tracking efficiency I was able to quickly determine what channels we should continue to invest in and which we should divest which set us up for success in the future quarters.

Santa Clara, Ca, Us

Orchestrate priority omnichannel, multi-quarter digital marketing campaigns and events. Audit processes, analyze insights to understand audiences, develop conversion strategies, and manage project budgets. Collaborate with stakeholders while mentoring and directing a team of marketing experts.• Evolved current marketing campaigns from fragmented activations to focused multi-quarter high-impact activations resulting in an exponential increase of higher quality leads quarter over quarter.• Drove the global digital planning and execution of a top-tier event that resulted in securing the number one share of voice as well as surpassing 200% of our digital marketing goals for the event.

Santa Clara, Ca, Us

Cumulus Networks was acquired by NVIDIA in June 2020.Supervised all paid media programs and campaigns, optimized channels and activations to target the entire marketing funnel, driving leads to MQL and resulting in revenue impact.• Transitioned new networking business unit under digital marketing leadership.

Mountain View, California, Us

Built marketing strategy, coordinated brand awareness campaigns across multiple channels, and defined key performance metrics. Supported internal and external team members through strategic recommendations. Harnessed technology for programmatic personalization at scale and utilized behavioral data to improve customer relevancy and revenue impact. • Boosted conversions by 93%, conversion rates by 65%, and decreased costs per acquisition by 39% through championing the overhaul of Google Ads strategy. • Solely responsible for managing digital marketing budget, maximizing spend in a way that resulted in cohesive digital marketing that resulted in low cost, high value leads.

Mountain View, California, Us

Oversaw and executed organic and paid social media campaigns and reported on performance indicators. Devised high-value and engaging content, particularly by directing the corporate podcast and blog management. • Directly increased website traffic by 200% through social media strategy development and implementation. • Augmented organic audience growth by 35%+ on LinkedIn by designing a comprehensive multi-channel social media strategy.

San Jose, Ca - California, Us

San Francisco, California, Us

Generated marketing initiatives and social media and communication campaigns. Created content for social media accounts, responded to comments, queries, and moderated conversations over multiple platforms. Supported superiors in email marketing initiatives and paid advertising campaigns. • Heightened C-level customer engagement on behalf of high-value clients by devising new social media directives.• Elevated traffic to social channels by 3x through event marketing integration with content and social media• Maximized organic audience growth by 15.3% on LinkedIn after designing a data analytics-driven social media strategy.

Santa Clara, California, Us

Managed operational, promotional, and administrative functions to ensure projects were delivered efficiently. Acted as customer success champion while specializing in competitive analysis and customer segmentation. Oversaw the organizations digital platforms and ran direct mail and email marketing campaigns.• Gained multiple new clients as members of the CTO Forum after creating a conversion strategy using complimentary admission and value identification.• Grew full-time CTO Forum membership through marketing initiatives using email outreach and nurturing of leads to drive event attendance.• Recognized as customer success champion and known for creative recruitment strategies designed to wow prospective new members.

Delivered detailed market and product analysis of new and existing categories, managed digital content and art, and supported the curation of marketing assets and product samples for presentations. Responsible for creative advertising and product promotion scope and vision. Led photoshoots, directed artwork and ad-copy, audited competitor displays, and managed full life cycle projects from ideation to sourcing in collaboration with remote Sourcing and Creative teams.• Principle role in the creative direction of product designs picked-up by Walmart, Office Depot, and others.• Designed the layout of the showcase room for a high-value client brand.• Directed multiple product photo shoots for retail packaging picked-up by Walmart, Toys-R-Us, and others.

Secaucus, New Jersey, Us

Quality Assurance/Quality Control Analyst • Managed all consumer-related matters, including customer service assistance and store communication, in resolving quality issues.Product Development Assistant for Shade Brand• Supported manager with all aspects of product development for Shade brand, successfully meeting calendar deadlines and cost targets. • Developed and maintained relationships with overseas team members and other agents ensuring success in developing the Shade brand.

Performance Leadership Certificate, Organizational Leadership

Bachelor Of Science (B.S.), Religion