Katie Nelson Email and Phone Number
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→ Flashiest Metric: Managed $500K monthly paid advertising budget, growing monthly gross revenue from roughly $75K to $2.8 million over the course of 18 months. → 2nd Flashiest Metric: #1 rank for "pizza" endorsements on LinkedIn → 3rd Flashiest Metric: Drove $1M in preorder sales in < 1 year Top 2 favorite phrases to say at work: "yes, and" & "no, but"Specialties include:-Paid Advertising (Facebook, Instagram, Pinterest)-SEM//Google Ads-Full-funnel CRO (Conversion Rate Optimization)-e-Commerce & Digital Marketing Strategy -Lean UX (Research & Testing)-Integrated Insights & Analytics-Lateral Thinking // Prolific Ideation // Working Around Constraints :)
Dirty Labs
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Director Of Growth // Chief NoodlerDirty Labs Sep 2021 - PresentPortland, Or, UsWingwoman & Complement to the CMOPerformance marketing & full-spectrum growth strategy.
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Growth & Marketing AdvisorOhnut Oct 2020 - PresentBrooklyn, New York, UsGrowth Marketing: strategic advisor & high-level collaborator -
Growth & Marketing AdvisorPelvic Gym Oct 2020 - PresentStrategic advisor & high-level collaborator for all things marketing and growth -
Chief Mischief Maker & Growth Marketing ConsultantHardmaybe Nov 2015 - Present1st wave growth marketing. Clients include: - Quip- Daily Harvest- Dirty Labs- Reviving Mind- Nex3 - All of Us Financial - Fortified Bike- Curious Elixirs- Ohnut- Tula- Caeden - Fire&Spark- PetPlate- Map My Customers -
Chief Growth Officer In ResidencyOhnut Jan 2019 - May 2020Brooklyn, New York, Us→ Works hand-in-hand with the CEO to refine sales & marketing strategy based on integrated insights→ Responsible for design and management of full-stack marketing strategy→ 70/30 focus ratio for B2C vs. B2B (rough estimate)
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Growth Marketing ManagerRategravity Feb 2018 - Jan 2019Boston, Ma, Us→ Reported directly to CMO and manage digital marketing and growth experimentation (paid advertising, CRO, analytics/reporting, lead generation, and a million other things)→ 3x increase in acquisition with 60% CPA reduction -
Digital Marketing Project Lead (Contract)Fire&Spark (Formerly Chimaera Labs) Sep 2017 - Feb 2018Boston, Massachusetts, Us→ Managed B2B rebranding project, including website redesign, market research, personal development, email marketing, and content strategy→ Hired (in conjunction with founder) and managed freelance writers/designers/developers -
Growth Marketing ManagerGood Business (New York) Dec 2015 - Aug 2017Brooklyn, Ny, UsHelped companies grow (audiences, customer bases, and revenue) by creating & executing custom growth hacks and marketing strategies, from top to tail. → Designed/managed/scaled paid acquisition campaigns across multiple channels including Google Adwords, Facebook, Instagram, and Pinterest→ Analyzed channel/site/customer data to measure impact of growth strategies, spot patterns, understand trends, make predictions, and uncover opportunities for diversification & growth→ Partnered with product/design/development teams to build experiments improving user experience and increasing conversion rates throughout the purchase funnel -
Digital Marketing ConsultantJunior Explorers Inc Oct 2015 - Dec 2015Brooklyn, Ny, Us→ Conducted cohort analysis within existing LTV models to inform discount/promotional strategy & testing→ Worked with executive team to prioritize initiatives & establish a framework for growth experiments -
Digital Marketing ConsultantProject Expedition Aug 2015 - Nov 2015New York, Ny, Us→ Deconstructed marketing funnel to establish a framework for iterative growth testing & customer journey modeling → Conducted CRO experiments to inform product development initiatives and increase conversion rates along the top of the marketing funnel (using tools such as VRO, Optimizely, SumoMe, and Unbounce)→ Assisted in the design and execution of marketing funnel analysis, customer modeling, LCM flow optimization, promotional strategy, content marketing, and social media campaigns -
Technical MarketingStartup Institute Jun 2015 - Aug 2015Boston, Ma, UsHoned the following skills: HTML/CSSSEO/SEMGoogle Analytics (Certified)Google AdwordsA/B Testing Content Marketing and StrategyInbound Marketing -
Market Research AssociateSachs Insights May 2013 - Jun 2015New York, Ny, UsKey Client Accounts: Verizon Wireless, Toyota, Capital One, RCI, Kenmore/Electrolux, Stouffer's, Cubic, Lindblad Expeditions→ Assisted in facilitating B2C qualitative market research projects such as focus groups, contextual inquiries, ideation/design thinking sessions, and stakeholder workshops→ Managed & moderated UX tests (mobile/web/app) to inform the design of products and shape digital strategies → Worked with a range of companies, including start-ups and Fortune 100 companies, across industries in telecommunications, transportation, healthcare, travel, education, financial services, and retail -
Student Marketing CoordinatorFlorida State University Sales Institute Jan 2012 - Dec 2012Tallahassee, Fl, Us -
Graduate Teaching AssistantFlorida State University Sales Institute Apr 2012 - Nov 2012Tallahassee, Fl, Us
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Camp Counselor / Kayaking InstructorCamp Flastacowo May 2010 - Aug 2011→ Guided groups of 10-12 semi-feral mini-humans through outdoor adventures & education → Piloted kayaking/canoeing/paddle boarding expeditions and taught technical paddling skills → Helped with challenge course programs and team building exercises → Assisted in teaching sailing, rock climbing, gardening, fire-starting, primitive shelter building, etc
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Communications InternOutdoor Pursuits At Florida State University Jan 2011 - May 2011Tallahassee, Fl, Us
Katie Nelson Skills
Katie Nelson Education Details
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Florida State UniversityIntegrated Marketing & Management Communication -
Florida State University - College Of BusinessMarketing
Frequently Asked Questions about Katie Nelson
What company does Katie Nelson work for?
Katie Nelson works for Dirty Labs
What is Katie Nelson's role at the current company?
Katie Nelson's current role is Growth Strategist // Idea Engine // Performance Marketer // Dynamic Generalist // Force Multiplier // Intrapreneur // Fullstack Problem-Solver // Part-Time Freelancer, Full-Time Badass → Reach out..
What is Katie Nelson's email address?
Katie Nelson's email address is kt****@****fsu.edu
What is Katie Nelson's direct phone number?
Katie Nelson's direct phone number is +185049*****
What schools did Katie Nelson attend?
Katie Nelson attended Florida State University, Florida State University - College Of Business.
What skills is Katie Nelson known for?
Katie Nelson has skills like Marketing Communications, Marketing, Social Media Marketing, Social Media, Marketing Research, Pizza, Strategy, Public Speaking, Facebook, Qualitative Research, Public Relations, Social Networking.
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