A decade of experience in digital platforms for marketing: Kath started as an intern for Smashbox Production, assisting the director and production team in creating online videos. Her 1st professional role was as an SEO writer but got her intro to integrated marketing with BPI’s brand marketing team. From there, she worked for Publicis Manila Inc.’s social media team and later with Globe Telecom’s website and creative teams. Her last role is with BDO Unibank Inc.'s digital marketing team, focusing on website management.