Kelley Troia Email & Phone Number

Austin, Tx, Us

New Orleans, Louisiana, Us

Founded Clandestine Events + Experiences, a boutique creative events agency in New Orleans in 2012; now with offices in Austin & New Orleans. Key Achievements:• Orchestrated innovative strategies that propelled the business's income to exceed $3 million in Clandestine's 10th year, tripling profitability from the previous year.• Secured various global private and corporate event management clientele, including the NBA, IndyCar, ARAMCO, and Hyosung. • Oversee all aspects of marketing & sales including prospecting and full pitch development.• Led effective public relations efforts, garnering media coverage in esteemed publications such as US Airways Magazine, Conde Nast Traveler, The Robb Report, Vogue, USA Today, and the Evening Standard.

Austin, Tx, Us

Drove the creation of consistent processes optimized by technology to support all Whole Foods marketing initiatives. Established marketing vision, strategy, key performance indicators (KPIs), quarterly business reviews, and annual operating plan. Applied leadership acumen to the management of four (4) direct reports and a 20-member operations team tasked with leading and directing marketing operations with a focus on agility, expedient execution, and versatility. Key Achievements:Championed improvement programs including workflow management with Workfront, online proofing processes with ProofHQ, and budget management/administration with Anaplan. Consolidated all print procurement, fulfillment, kitting, and store-level technology support through the company-wide signage centralization.

New Orleans, Louisiana, Us

Recruited to establish a world-class, 23-member Agency Operations Team comprised of IT, Finance, Human Resources, Project Management, Production, and Office Administration. Directed transformational change to further develop the Operations Department and Project Management Department with an emphasis on process optimization and project management support technology. Key Achievements:Drove the renewal of the agency’s largest account, which grew 35% from 2010 to 2011, as a key member of the New Business team.Executed agency-wide health benefits, hiring and terminations, performance review development and management, process improvement, change management, and IT infrastructure.

Bentonville, Arkansas, Us

Established the organization’s in-house Marketing Operations department from inception to full functionality while concurrently overseeing the Walmart Stores rebranding initiative. Directed the day-to-day activities of approximately 60 professionals in the areas of project management, creative production, contract and vendor management, and marketing systems. Key Achievements:Negotiated a $30M reduction in print production spend over 3 years leveraging business process outsourcing model.Managed a 2 year end to end process definition, process improvement, workflow & resource management and marketing technology implementation initiative that resulted in a 20% increase in project delivery time and a 8% reduction in rework. (we actually won an award from Aprimo in 2008, I believe, for our MRM implementation)

Bentonville, Arkansas, Us

Hand-selected to direct the merger of Walmart.com and Walmart marketing into a cohesive, centralized marketing team. Successfully managed approximately 30 professionals within the Marketing Project Management Office and Creative Production office. Established and defined shared processes between both online and offline Marketing and Creative Development teams. Key Achievements:Comprehensive cross-functional process definition, merging online and offline marketing campaign initiatives resulting in improved approval process and reduction in delivery times.

Bentonville, Arkansas, Us

Governed the daily activities of the Creative Development team; liaised between Marketing and Creative to align processes and project management objectives. Functioned as the interim Operations Manager tasked with leading Digital Creative and Production teams comprised of 12 members. Key Achievements:Oversaw 500+ concurrent projects comprised of direct email campaigns, banner ads, interstitials, microsites, instore kiosks, marketing collateral, and print advertising on an annual basis. Optimized marketing creative processes such as creative brief development and portfolio project management through the development and integration of innovative process improvements.

Managed anything and everything marketing related. Wrote press releases, represented Mojam.com at industry functions, arranged co-branded relationships with local venues and bands, managed third party design firm, wrote technical specifications and oversaw production of affiliate programs.

Oversaw the creative & technical development of online content microsites.

Responsible for account management, creative design, layout, marketing, and maintenance of numerous client sites including FMLink, Washington Convention & Visitor's Bureau, and The DC Convention Center. Oversaw production of all web projects.

Ba, Communications

Bachelor Of Arts (B.A.), Radio Broadcasting

Education record