Khoi Truong

Khoi Truong Email and Phone Number

CEO and Co-founder @ Manœuvre
Montreal, QC, CA
Khoi Truong's Location
Montreal, Quebec, Canada, Canada
Khoi Truong's Contact Details

Khoi Truong personal email

n/a
About Khoi Truong

I am an enterprising, transformative digital marketing executive with deep experience deploying digital strategy and a strong ability to influence key stakeholders.  With a proven track record of relying on analytics to drive marketing efficiency, I’m an advocate for evidence-based marketing and operational excellence. At ease with marketing technology, I frame and lead the global strategic partnershipKnown as a trusted marketing advisor with skills to architect complex marketing concepts into simple, clear and actionable plans. I am often told I am a catalyst for success who garners enthusiastic commitment through team leadership.  Key services:- Digital audit and compliance- Program management for digital product and connected experience- Design operating model- Measurement framework, data governance & learning agenda- Agency RFP and transitionAt ease with complex and global organization, I had the chance to work with Four Seasons Resort, L'Oréal, Chanel, Beiersdorf, Lipton Tea, Moncler, Esprit, Intact Insurance, Desjardins Financial, MTY Group, BRP, Reitmans and more.

Khoi Truong's Current Company Details
Manœuvre

Manœuvre

View
CEO and Co-founder
Montreal, QC, CA
Website:
hoxacademie.com
Employees:
20
Khoi Truong Work Experience Details
  • Manœuvre
    Ceo And Co-Founder
    Manœuvre
    Montreal, Qc, Ca
    View
  • Manœuvre
    Ceo & Co-Founder
    Manœuvre Jul 2021 - Present
    Montreal, Paris
    Helping brands articulate their digital strategy and scale execution excellence Our core services:- 360 digital audit looking at platforms, processes, and people- Deploying the right operating model and governance- Be your neutral partner to help you find the right agency/tech during the RFP and ensure a smooth transition- Setting up the marketing data foundation, deploying analytics framework, and building marketing data models-full product ownership service to deliver digital products meeting user expectations and technical requirements.
    View
  • Magellan Labs
    Advisor & Partner
    Magellan Labs Oct 2024 - Present
    Greater Montreal, Quebec, Canada
    View
  • Boreal Habitat Cabin
    Airbnb Superhost
    Boreal Habitat Cabin Jul 2021 - Present
    Montreal, Quebec, Canada
    Building and hosting guests in modern & curated cabins in the wood.
  • L'Oréal
    Global Chief Consumer Data And Digital Operations Officer
    L'Oréal Oct 2020 - Jul 2021
    Paris, Île-De-France, France
    Cross-functional role to deploy best-in-class digital marketing operation for the L'Oréal Brand and markets.I have the responsibility of reviewing diverse operating models to deliver operational excellence within the organization, agency partners, and Martech. I lead a diverse team with complementary expertise in consumer data, Analytics, Marketing Automation, Marketing algorithms, and digital performance dashboard teams with a goal of delivering business value through usage and activation of consumers and analytic's data.As a member of the Internal Risk Management and Human Rights committees, I ensure that the organization takes into account the multiple facets of digital. Key delivery:- Established ROI and Analytics agenda to measure the performance of digital marketing activities.- Enabled team to build an in-house tool to audit and report marketing operation activities.- Head of consumer data governance- Enabling the CRM team to define and scale monitoring of key operational levers- Ensure technically capabilities of leveraging consumer data for marketing activites
    View
  • L'Oréal
    Global Head Of Digital Media And Marketing Automation
    L'Oréal Jun 2019 - Oct 2020
    Paris, Ile-De-France, France
    Spearheaded the global digital media strategic direction to drive platform advertising efficiency. Served as a member of the management committee on Global Chief Digital Officer team and reporting to an Executive Committee board member. I scaled a global dashboard to 5000+ users to ensure agility and alignment with business needs. Headed cross-functional collaboration to structure standard agency contracts and partnered with media Ad-tech to consistently deliver ROI. Here's are summaries of my deliverable:- Realized 30%+ media efficiency improvement by activating key optimization opportunities.- Conceived a new team to automate marketing operations and provide a marketing tool base on Google Cloud infrastructure.- Framed Global Joint Business Plan by negotiating industry contracts with top Ad-tech vendors. - Instituted financial guidelines, digital marketing tracking, audit framework, and agency RFP methodology that determined standard practice.- Reframed dashboard initiative to monitor L'Oréal's ability to execute digital marketing.
    View
  • L'Oréal
    Global Director, Precision Advertising & Digital Analytics
    L'Oréal Feb 2017 - Jun 2019
    Paris Area, France
    Moving on to a global role, I served as the main point of contact for the country's team to lead strategy, planning, and activation of precision advertising campaigns. I formulated the research methodology to measure and analyze media results and applied these insights to continuously inform our media strategy. Key to the role was maintaining a deep working knowledge of audience segmentation, digital media systems, and innovation technology. To accomplish that, I liaised across internal teams, Ad-tech vendors, and agency partners.- Specified Global Adtech architecture and ensured delivery of an aligned joint business plan.- Build a methodic playbook on how to fully set-up, configure, operate, and optimize digital media campaigns.- Championed creation of an internal trading desk for 5 countries by building essential training programs and operationalizing a guide on how to bring media buying in-house.- Delivered 15 comprehensive rules to direct media efficiencies. All rules are fully monitored automatically through calculation and dashboarding.- Built a community of specialists to share operational management and advertising best practice.
    View
  • L'Oréal Canada
    Director Media & Data Optimization
    L'Oréal Canada Aug 2014 - Jan 2017
    Montreal, Canada Area
    As Director, Media & Data Optimization, I maximized media across a wide variety of brands to manage day-to-day communication with external partners while ensuring accurate message delivery and campaign management. I established the marketing analytics vision to transform the company into a data-driven organization. I built an in-house programmatic trading desk to centralize Ad-tech buys, improving control, increasing efficiency, and refine collaboration across brands- Achieved a 25% increase in efficiency of programmatic media buying by creating the first internal media trading desk in the L'Oréal Group- Deployed L'Oréal proprietary media planning tech and user training.- Harmonized data tagging specification of Google Analytics across 15+ websites.
    View
  • L'Oréal Canada
    Manager, Analytics And Data Optimization
    L'Oréal Canada Jul 2011 - Aug 2014
    Montreal, Canada Area
    In my first role with L'Oréal, I supported the brand's growth by exercising data & analytics to shape our digital platforms. This included managing the master brand website, search, social media, CRM, and eCommerce. I devised best practices and analytical tools to provide a vision for brand presence and identified challenges and campaign solutions to positively influence growth.Here are the main accomplishment while in the role:- Launched foundation for Digital Analytics including methodology for data capture, dashboards, and user training.- Consolidate digital media agency to drive better performance and financial saving.
    View
  • Td Insurance
    Interactive Marketing Advisor
    Td Insurance Apr 2008 - Jul 2011
    View
  • Osler, Hoskin & Harcourt Llp
    Coordinator, Information Services
    Osler, Hoskin & Harcourt Llp Mar 2007 - Apr 2008
    View
  • Osler, Hoskin & Harcourt Llp
    Application Support Technician
    Osler, Hoskin & Harcourt Llp Mar 2006 - Mar 2007
    View

Khoi Truong Skills

Web Analytics E Commerce Digital Marketing Seo Sem Management Digital Media

Khoi Truong Education Details

Frequently Asked Questions about Khoi Truong

What company does Khoi Truong work for?

Khoi Truong works for Manœuvre

What is Khoi Truong's role at the current company?

Khoi Truong's current role is CEO and Co-founder.

What is Khoi Truong's email address?

Khoi Truong's email address is kh****@****eal.com

What is Khoi Truong's direct phone number?

Khoi Truong's direct phone number is +151428*****

What schools did Khoi Truong attend?

Khoi Truong attended University Of California, Irvine, The University Of British Columbia, Concordia University, Université De Sherbrooke.

What are some of Khoi Truong's interests?

Khoi Truong has interest in New Technology, Cooking, Gadgets, Traveling, Civil Rights And Social Action, Education, Environment, Science And Technology, Human Rights, Video Games.

What skills is Khoi Truong known for?

Khoi Truong has skills like Web Analytics, E Commerce, Digital Marketing, Seo, Sem, Management, Digital Media.

Not the Khoi Truong you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.