Khoi Truong Email & Phone Number

Montreal, Qc, Ca

Montreal, Paris

Helping brands articulate their digital strategy and scale execution excellence Our core services:- 360 digital audit looking at platforms, processes, and people- Deploying the right operating model and governance- Be your neutral partner to help you find the right agency/tech during the RFP and ensure a smooth transition- Setting up the marketing data foundation, deploying analytics framework, and building marketing data models-full product ownership service to deliver digital products meeting user expectations and technical requirements.

Greater Montreal, Quebec, Canada

Montreal, Quebec, Canada

Building and hosting guests in modern & curated cabins in the wood.

Paris, Île-De-France, France

Cross-functional role to deploy best-in-class digital marketing operation for the L'Oréal Brand and markets.I have the responsibility of reviewing diverse operating models to deliver operational excellence within the organization, agency partners, and Martech. I lead a diverse team with complementary expertise in consumer data, Analytics, Marketing Automation, Marketing algorithms, and digital performance dashboard teams with a goal of delivering business value through usage and activation of consumers and analytic's data.As a member of the Internal Risk Management and Human Rights committees, I ensure that the organization takes into account the multiple facets of digital. Key delivery:- Established ROI and Analytics agenda to measure the performance of digital marketing activities.- Enabled team to build an in-house tool to audit and report marketing operation activities.- Head of consumer data governance- Enabling the CRM team to define and scale monitoring of key operational levers- Ensure technically capabilities of leveraging consumer data for marketing activites

Paris, Ile-De-France, France

Spearheaded the global digital media strategic direction to drive platform advertising efficiency. Served as a member of the management committee on Global Chief Digital Officer team and reporting to an Executive Committee board member. I scaled a global dashboard to 5000+ users to ensure agility and alignment with business needs. Headed cross-functional collaboration to structure standard agency contracts and partnered with media Ad-tech to consistently deliver ROI. Here's are summaries of my deliverable:- Realized 30%+ media efficiency improvement by activating key optimization opportunities.- Conceived a new team to automate marketing operations and provide a marketing tool base on Google Cloud infrastructure.- Framed Global Joint Business Plan by negotiating industry contracts with top Ad-tech vendors. - Instituted financial guidelines, digital marketing tracking, audit framework, and agency RFP methodology that determined standard practice.- Reframed dashboard initiative to monitor L'Oréal's ability to execute digital marketing.

Paris Area, France

Moving on to a global role, I served as the main point of contact for the country's team to lead strategy, planning, and activation of precision advertising campaigns. I formulated the research methodology to measure and analyze media results and applied these insights to continuously inform our media strategy. Key to the role was maintaining a deep working knowledge of audience segmentation, digital media systems, and innovation technology. To accomplish that, I liaised across internal teams, Ad-tech vendors, and agency partners.- Specified Global Adtech architecture and ensured delivery of an aligned joint business plan.- Build a methodic playbook on how to fully set-up, configure, operate, and optimize digital media campaigns.- Championed creation of an internal trading desk for 5 countries by building essential training programs and operationalizing a guide on how to bring media buying in-house.- Delivered 15 comprehensive rules to direct media efficiencies. All rules are fully monitored automatically through calculation and dashboarding.- Built a community of specialists to share operational management and advertising best practice.

Montreal, Canada Area

As Director, Media & Data Optimization, I maximized media across a wide variety of brands to manage day-to-day communication with external partners while ensuring accurate message delivery and campaign management. I established the marketing analytics vision to transform the company into a data-driven organization. I built an in-house programmatic trading desk to centralize Ad-tech buys, improving control, increasing efficiency, and refine collaboration across brands- Achieved a 25% increase in efficiency of programmatic media buying by creating the first internal media trading desk in the L'Oréal Group- Deployed L'Oréal proprietary media planning tech and user training.- Harmonized data tagging specification of Google Analytics across 15+ websites.

Montreal, Canada Area

In my first role with L'Oréal, I supported the brand's growth by exercising data & analytics to shape our digital platforms. This included managing the master brand website, search, social media, CRM, and eCommerce. I devised best practices and analytical tools to provide a vision for brand presence and identified challenges and campaign solutions to positively influence growth.Here are the main accomplishment while in the role:- Launched foundation for Digital Analytics including methodology for data capture, dashboards, and user training.- Consolidate digital media agency to drive better performance and financial saving.

Certificate, Web Intelligence

Certificate, Web Analytics

Certificate, Marketing

In class and online courses

Bachelor, Business Administration Mis

Activities and Societies: Commerce Game 2002-2004Work as Coop student for: Imperial Tobacco, system analyst Uni-Sélect, system analyst.