Kenny Trusnik Email & Phone Number

Independence, Oh, Us

Cleveland, Oh, Us

Your specialized digital marketing agency for eCommerce brands.

Clum Group makes meaningful investments and takes an active leadership role into building and managing profitable eCommerce businesses in partnerships with leading content creators.- Oversee the recruitment and management of all suppliers- Strategically design and manage the back office technology stack- Manage warehousing and fulfillment operations, including our 3PL network and shipping partners- Provide vision and leading implementation of international rollout of each managed store- Manage product data management team for add, updating, and enriching product data across each store- Create and execute merchandising strategies with our portfolio of suppliers

Cleveland, Oh, Us

Mentor, Ohio, Us

● Actively manage and maintain 12 brands online● Develop and implement an enterprise-level eCommerce platform, supporting both B2C and B2B eCommerce efforts● Built out full eCommerce technology stack to support catalog, customer, and order automation● Research and implement strategies to increase traffic, conversion, and average order value● Champion the development of multi-brand B2B customer portal● Lead corporate-wide digital marketing efforts, including email marketing, lead generation, lead nurturing, and paid advertising● Increased organic traffic 30% YOY● Increased online B2C sales 21.5% YOY

Columbus, Indiana, Us

● Achieved over $1 million in sales through the eCommerce channel within the first 12 months of business● New exposure of eCommerce platform increased overall sales of products offered online by 27%● Led the creation of the internal eCommerce support infrastructure, including the creation of customer support and dealer support functions● Increased overall market share by 0.2% through eCommerce channel, resulting in record U.S. market share of 22.9%● Implementation of parts eCommerce heavily influenced process change in the aftermarket division, creating efficiencies positively impacting the bottom line bynearly $2 million● Transitioned the company from a one-channel to omni channel sales by introducing eCommerce via web and mobile● Led the pilot eCommerce program for Toyota Industries Corporation globally● Influenced process improvement and automation for the business through the implementation of eCommerce● Owner and project lead on corporate payment gateway and processor for eCommerce● Designed and implemented eCommerce order-to-cash processes● Successfully vetted, acquired, and managed key partnerships with Mirakl, Chase WePay, and Bynder for development and implementation of theeCommerce ecosystem

Columbus, Indiana, Us

● Acted as the primary ecommerce liaison for 66 dealerships and 230 locations across NorthAmerica, communicating ecommerce program changes, sharing system updates, and providingtraining● Managed front-end design of customer portal and connections with back-end data system(s)● Strategized the future state of the corporate digital ecosystem● Worked within multiple systems and departments to streamline integrations and businessprocesses● Managed online order fulfillment through dealer distribution network● Led MyToyota customer portal efforts, including the planning, development, and integration withmanufacturer, retailers, and financial institutions through the use of a data aggregation layer

Columbus, Indiana, Us

● Started the marketing function for the company through developing and executing a comprehensive and integrating marketing plan● Managed a website update resulting in a 110% increase in traffic and 823% increase in mobiletraffic● Developed and implemented an in-house lead generation program which resulted in a 423%increase in new, qualified leads since inception (13% YOY)● Executed data de-duplication processes, validity testing and data augmentation to improve dataquality to maximize return on investment for nurture programs● Strategically develop and implement corporate branding initiatives to display brand consistency● Perform and analyze market data with the use of third-party vendors, advanced Excel data analysis and feedback from executive management team● Work directly with multi-region sales team to assess current sales processes and implement practices to increase successful targeting of accounts to shorten sales cycle● Led efforts to integrate CRM, ERP, and marketing automation systems

Master Of Business Administration (M.B.A.)

Bachelor’S Degree, Marketing And Logistics