Kristie Tsan Email & Phone Number

San Francisco, Ca, Us

At Vinivia, I lead the creation and execution of digital marketing strategies that enhanced content creator acquisition and user engagement. I design multi-channel campaigns across email, SEO, and content marketing, ensuring alignment with our brand messaging and goals. I also spearhead the content strategy for the app and website, develop targeted email series, and craft user-centric copy to improve the overall user experience on the Vinivia app. My role involves close collaboration with various teams to integrate our digital marketing efforts with the company’s broader objectives.

As an embedded Marketing Project Manager, I led the end-to-end strategy and execution of global thought leadership campaigns and report launches for LinkedIn. My role involved defining go-to-market strategies and establishing operational processes that enabled seamless collaboration across cross-functional teams.In addition to overseeing these campaigns, I provided comprehensive project management support for various customer marketing programs. This included developing project plans, managing creative deliverables, and implementing strategies for risk mitigation and contingency planning.

San Francisco, Ca

At Common Sense Media, I played a key role in establishing and executing the annual go-to-market calendar and quarterly objectives, aligning marketing efforts with the organization's programmatic priorities. I managed day-to-day marketing activities, including the development, planning, and execution of multi-channel campaigns, and collaborated with channel managers to monitor and report on KPIs.I streamlined the Creative Design team’s production schedule, improving efficiency by refining processes and ensuring brand compliance across all design collateral. Additionally, I managed social media campaigns, oversaw marketing channels such as the website and digital media, and supported external marketing partnerships by developing proposals and toolkits.My role involved tracking and presenting marketing performance through analytics dashboards, demonstrating the impact of campaigns on organizational programs to stakeholders, including funders and partners, through data-driven analysis and storytelling.

San Franicsco, Ca

At Pearl Law Group, I boosted the firm’s marketing strategy by driving a 50% increase in social media engagement through targeted campaigns on Twitter, LinkedIn, and Facebook. I managed email marketing, oversaw website content updates, and maintained the editorial calendar to ensure timely and relevant content delivery. I ensured brand consistency across all collateral, from event booths to marketing swag. Additionally, I planned and executed industry events, managed press communications, and optimized the marketing budget. My role also supported business development through RFP preparation and CRM database management.

San Francisco, Ca

As a Marketing Coordinator at Qardio, I drove cross-functional collaboration between the executive, marketing, and sales teams, enhancing operational efficiency and strategic alignment. I played a key role in executing marketing initiatives, including planning and coordinating high-impact trade shows and events, and developing innovative marketing strategies in partnership with industry leaders like Validic. My efforts in lead generation at networking events and trade shows significantly expanded our sales pipeline.I also managed the production and distribution of marketing materials, ensuring that our campaigns reached key healthcare professionals. Beyond marketing, I streamlined office operations across multiple international locations, managed budgets, and optimized processes such as document management and new hire onboarding. My contributions were integral to both the seamless daily operations and the successful execution of Qardio's marketing and sales strategies.

San Francisco, California, United States

As an Event Sales Coordinator, I provided essential support to the sales team by managing leads, ensuring timely client communication, and executing administrative tasks with precision. I handled small to medium-sized event leads, from initial inquiry to contract finalization, and was responsible for generating and distributing promotional e-blasts. I corresponded with clients, provided confirmations of contracts and deposits, and prepared and coordinated mailings. Additionally, I managed the distribution of Banquet Event Orders (BEOs), change logs, and elevator signage, and conducted comprehensive weekly sales and activities reports. I also oversaw client feedback through surveys, managed financial transactions, and ensured the smooth turnover of contract files, contributing to efficient sales operations and client satisfaction.