Kaitlin Solomon, M.P.S Email & Phone Number

This position leads the marketing strategy for the B2C segment to enhance the customer experience and grow revenue. Point for B2C segment planning team and cross-functional project teams (inside and outside of the marketing organization), leading the development of deliverables supporting the marketing strategy. Ensure that messaging, branding, and customer experience aligns across all touchpoints and channels while evaluating the efficiency of marketing programs against the strategy and their impact on business objectives.

Responsible for the end-to-end marketing to members, from acquisition to retention. Develops and executes the omni channel marketing strategy for membership subscriptions, with focus on digital (search, retargeting, social media) and content marketing. Assist with go-to-market strategy for new products, features, and benefit launches as well as market expansion opportunities. Works across functional lines to establish branded member experience and support other business units in development of collateral, outreach initiatives, and membership nurture workflows. Manages one direct report supporting membership communication efforts.

Consultant managing lifecycle marketing strategy for The American Society of Mechanical Engineers, responsible for the end-to-end marketing to members, from acquisition to retention. This role involves managing multiple channels including email, social media, search, and direct mail. Focus on digital marketing strategy involving both paid digital advertising and organic search (SEO/SEM/PPC).

Reston, Va

Senior Manager, Member Engagement (June 2018- Present)Selected by executive leadership team for promotion to Senior Manager. Areas of focus include acute understanding of current membership segments and develop various personas for target audiences. Responsible for the creation and implementation of a comprehensive membership communication plan based on association strategic plan and identified KPIs, with an emphasis on personalized messaging and community development. Member Engagement Manager (October 2017-May 2018)Primary Job Responsibilities: 1. Create and Execute Plan for non-member recruitment2. Create and Execute Plan for member retention and reinstatement 3. Create and Execute Plan for resident and student engagement and retention (conversion)4. Investigate membership options, analyze and evolve the member experience, and serve as staff liaison to various membership committees5. Create, update, and manage membership web content and user experience6. Create content and manage engagement messages on various social media channels

Reston, Virginia

Primary Job Responsibilities:1. Establish and maintain a strategic plan for membership recruitment and retention that aligns with CSI’s mission and goals, while addressing the needs of members.2. Improve the member experience by continually improving communication, identifying and promoting member benefits, and fostering member participation and engagement at the national level.3. Improve and promote the member value proposition by working with all departments to develop and communicate CSI’s products, programs and services to members.4. Assist in programs and promotions aimed at improving CSI’s brand awareness among members and throughout the industry.

Alexandria,Va

With a focus on membership recruitment and retention responsibilities include:developing and maintaining newsletters, brochures, and other marketing materials,supervising & coordinating the production and implementation of marketing materials with outside vendors, executing campaigns that may include direct mail, email broadcasts, outbound calls, public relations, and other marketing plans, producing and distributing e-newsletters, working with volunteer members in developing and implementing campaign initiatives and analyzing results of advertisement and marketing campaigns.

Created on-line advertising strategy integrating multiple social media outlets focusing on Search Engine Optimization, developed promotional material for their annual fundraising event and contributed to planning community summits

Academic Success Program (ASP) Peer Instructor Taught eight week course for students transitioning back to campus after academic suspension with 90% compliance upon completion

Master’S Degree, Strategic Public Relations, 4.0

As part of the GW Graduate School of Political Management, I achieved my Master's Degree in Strategic Public Relations.

Bachelor Of Science, Public Communication, Political Communication, History, Cum Laude

Activities and Societies: Alpha Phi Fraternity, Student Government Association, National Society of Leadership and Success, Panhellenic.