Custom Face Masks Company

EXPERTISEBrand, Strategy, Thought Leadership, Practical Application of Trends.ABOUT* 14 years of retail experience (including 10 years at Limited Inc.), from store management and allocation to planning, buying, marketing, product and brand development.* 18 years in retail consulting, including experience design, consumer insight and brand development with Apple, Victoria's Secret, SunGlass Hut, LensCrafters, Target, Walmart, Kay Jewelers, Proctor & Gamble, Aveda, Specialized Bicycles and more. * One of a small group of retail consultants that has actually worked in stores, owned stores, developed products and brands outside of consulting.

* Lead cross functional teams in building brand equity through product selection and strategic positioning. * Review sales and inventory history to identify items and categories offering the greatest potential for additional sales revenue. * Implement, monitor and evaluate tests and prototypes which create incremental sales and are handed over to Client as models for future merchandising methodology. * Coordinate cross-functional operations including creative, trend, consumer, marketing, buying and product.

Established accurate trend directives for buying, product development, planning and marketing teams. P & L responsibility of $20 million in volume. From prediction to implementation, assisted executive board in synthesizing visionary knowledge and made it commercially relevant. Identified macro forces that shaped the future and uncovered the trends that result from global culture shifts. Translated trends into opportunities that built brand equity and increased profits. Worked as Fashion and Creative Director.

Established fashion directives, brand strategies and developed new businesses for Fortune 500 companies. Extensive P & L responsibility ranging from $8 to $140 million in volume. Coordinated cross-functional teams of buying, marketing, planning, store ops, visual merchandising and sales. Contributed billions of dollars to the bottom line of industry leaders including Limited Brands, Luxottica Retail, Federated, Ralph Lauren, Donna Karan, Calvin Klein (Warnaco), Tommy Hilfiger, Liz Claiborne, Jones New York and Gap.

Accountable for 12% of total store sales of Loft with P & L responsibility of $45 million. Trained and developed team of design, buying, production, allocation and analyst professionals. Managed team, vendor performance and resource structure. Researched, identified and captured new business opportunities. Oversaw and implemented brand development techniques.

Developed $10 million high margin Junior business with full P & L responsibility. Managed and developed buying/planning team of apparel, outerwear, sleepwear, footwear, swimwear and accessories. Ensured pricing, promotional campaigns and marketing efforts supported corporate goals and financial objectives. Trained buying and planning team in merchandising support activities. Reversed 18-month downtrend from (21%) to +17% through strategic merchandising and trend foresight.

SENIOR BUYER, 1992-1994Responsible for buying, product development, merchandise assortment and planning for $600 million in volume. Total P & L responsibility for Denim including Jeans, Shirts and Dresses. Trained and managed cross functional team from quality control and production to merchandising and marketing.BUYER, 1990-1992Developed core key item EDI program from $6 million to $30 million in Woven Shirts. Accurately forecasted style, fabrics, pattern and color trends. Researched and developed new business opportunities. Established monthly merchandising plans. Managed large resource structure and vendor base; supervised all production and manufacturing. Collaborated with marketing team to establish and reposition brand identity.ASSOCIATE BUYER, 1987-1989Held responsibility for merchandise selection and assortment for 750 stores with focus on private label development, sourcing and product development.PLANNING MANAGER, 1985-1986Advanced throughout progressive buying, product development and planning positions. Achieved 7 promotions in 8 years.