Kyle T. Westra work email
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Kyle T. Westra personal email
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B2B pricing strategist and former strategy consultant.Author of Amazon Bestseller "The New Invisible Hand: Five Revolutions in the Digital Economy" (https://www.amazon.com/dp/1641372648), which explores the promise and peril that new technologies are bringing to business strategy.I am a Certified Pricing Professional (CPP) and an active member of the Professional Pricing Society.Areas of Experience: pricing strategy, sales and marketing strategy, packaging strategy, go-to-market strategy
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Sr Strategic Pricing DirectorVantorGolden, Co, Us -
Senior Director, Strategic PricingMaxar Technologies Apr 2024 - PresentWestminster, Colorado, UsBuilding a best-in-class pricing function that will propel Maxar Intelligence forward through its next stage of growth. -
Strategic AdvisorSelf-Employed Nov 2023 - Present- Advising select B2B technology companies and consulting firms on pricing and GTM strategy- Popular writer, speaker, trainer, and educator
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Head Of Pricing & Packaging StrategyBloomreach Jan 2023 - Dec 2023Mountain View, California, Us- Established the Pricing Strategy function as the first Head of Pricing and Packaging Strategy- Identified and led 20+ strategic projects and operational improvements to improve profitable revenue, customer segmentation, sales velocity, conversion rate, deal desk processes, analytical tools, etc.- Spearheaded initiative to create a tiered, usage-based pricing model to improve market penetration, impacting $60M ARR and earning the only top score for pricing transparency and flexibility in the DXP Wave analyst report -
Senior Manager Of Pricing StrategyAvalara Aug 2021 - Jan 2023Durham, Nc, Us- Led 20+ strategic projects and new product pricing improvements responsible for estimated $8M impact- Conducted detailed qualitative and quantitative analysis of customer, usage, cost, and competitive data to inform scenarios, identify breakeven and volume hurdles, produce recommendations, and outline approach tradeoffs- Collaborated on newly-formed Pricing team’s strategic goals, principles, best practices, processes, KPIs, etc. -
ManagerWiglaf Pricing Jan 2020 - Aug 2021Chicago, Illinois, Us- Completed multi-year transformation of a $6B global agrichemical technology company, with single-quarter margin increases of up to 6 percentage points with no revenue loss, as well as strategic alignment and empowered executives - Enabled a $17B medical technology and software company to have multiple successful new product introductions - Empowered dozens of global B2B and B2C companies in improving profitability through better monetization strategy and management of people, processes, and tools- Led 12+ keynotes and workshops for executives at Professional Pricing Society and other top conferences- Researched and wrote 60+ articles, 3 white papers, 1 academic journal article, and an Amazon-bestselling book -
Senior ConsultantWiglaf Pricing Aug 2018 - Dec 2019Chicago, Illinois, Us -
ConsultantWiglaf Pricing Aug 2016 - Aug 2018Chicago, Illinois, Us -
Senior Pricing AnalystWiglaf Pricing Jul 2015 - Aug 2016Chicago, Illinois, Us -
Senior Business Systems AnalystCars.Com Sep 2014 - May 2015Chicago, Illinois, Us -
Strategy & Business Development Mba InternCars.Com Jun 2014 - Aug 2014Chicago, Illinois, Us -
Sales And Marketing AnalystGroupon Oct 2011 - Jul 2013Chicago, Il, UsMichigan sales teams -
Program ManagerCenter For Strategic And International Studies Feb 2009 - Sep 2011Washington, Dc, UsAbshire-Inamori Leadership Academy• The Abshire-Inamori Leadership Academy (AILA) serves a diversity of clients from embassies to corporations, from military to student audiences. Drawing heavily from CSIS regional and topical experts, AILA programs give participants access to top opinion leaders in U.S. foreign policy and security.Global Strategy Institute• Seven Revolutions is an ongoing research initiative to identify and analyze the most important strategic trends and policy challenges shaping our world out to the year 2035 and beyond. -
Research InternFederal Reserve Bank Of Boston Jun 2007 - Aug 2007Boston, Ma, UsWithin the New England Public Policy Center
Kyle T. Westra Skills
Kyle T. Westra Education Details
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Depaul Driehaus College Of BusinessBusiness Strategy And Decision Making -
Tufts UniversityEconomics -
Universidad Autónoma De Madrid
Frequently Asked Questions about Kyle T. Westra
What company does Kyle T. Westra work for?
Kyle T. Westra works for Vantor
What is Kyle T. Westra's role at the current company?
Kyle T. Westra's current role is Sr Strategic Pricing Director.
What is Kyle T. Westra's email address?
Kyle T. Westra's email address is kt****@****ing.com
What schools did Kyle T. Westra attend?
Kyle T. Westra attended Depaul Driehaus College Of Business, Tufts University, Universidad Autónoma De Madrid.
What skills is Kyle T. Westra known for?
Kyle T. Westra has skills like Strategy, International Relations, Data Analysis, Research, Economics, Salesforce.com, Business Analysis, Policy Analysis, Business Development, Management, International Development, Program Management.
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