Hi, I'm Michael, currently pursuing Master of Business Analytics at UBC Sauder. With a strong foundation in marketing strategy, I have developed a keen interest in understanding customer behavior and how data can be leveraged to gain deeper insights into the marketing landscape.I believe that data is a powerful tool that can transform marketing strategies, enhance customer experiences, and drive business growth. My current studies focus on mastering the skills needed to analyze complex datasets and extract valuable insights that can guide effective decisions.Happy to connect with professionals who share my interest in data and marketing analytics. Let's discuss potential opportunities for collaboration and growth in this exciting field.
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Category Analyst Intern, ElectronicsShopee Sep 2023 - Dec 2023台灣 臺北市 -
Summer Intern (Shopee Apprentice Program)Shopee Jul 2023 - Aug 2023
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Marketing Data Analyst InternIndex Asia亞洲指標 Feb 2023 - Jun 2023• Delivered customer insight reports utilizing word-of-mouth data on the entertainment, FMCG, and insurance industries, achieving readership 170% higher than the average for that month.• Retrieved social media and forum data from the internal database, performed sentiment analysis, identified key insights, and visualized results with word cloud. -
Head Of Human ResourcesNccu Data Analytics Club Jul 2022 - Jun 2023 -
Digital Marketing Intern明基 Sep 2022 - Jan 2023• Leveraged social listening and media tracking tools to analyze competitor products, identifying a key advocate audience and recommending strategies to boost product awareness among new customer segments.• Collaborated with North American tech influencers to promote BenQ Lighting products, managing the planning, execution, and performance analysis of social media content to achieve brand objectives.• Optimized SEM on Google Ads by identifying customer-focused keywords, boosting visibility of positive promotional content at the top of search results, leading to a 30% increase in ad impressions. -
Marketing Summer Intern特力集團 Jul 2022 - Aug 2022• Analyzed the impact of brand campaign by the number of participants, feedback from the questionnaire and video performance collaborated with news media and celebrities.• Planned marketing strategies to increase attractiveness and enhance engagement of participants, maximized the impact on both offline brand campaign and TLW social media.• Collaborated with cross-functional teams, including merchandise, PR and agency in Gundam co-branding project, proposed social media campaign and conducted copywriting matching the target audience.
Kuan-Ting (Michael) Chen Education Details
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Business Analytics -
Business Analytics
Frequently Asked Questions about Kuan-Ting (Michael) Chen
What is Kuan-Ting (Michael) Chen's role at the current company?
Kuan-Ting (Michael) Chen's current role is UBC Sauder MBAN’25 | Data Analytics | Digital Marketing.
What schools did Kuan-Ting (Michael) Chen attend?
Kuan-Ting (Michael) Chen attended The University Of British Columbia, Ubc Sauder School Of Business, 國立政治大學.
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