Kuan Tu Email & Phone Number

◦ Led channel promotional activities and drove sales growth through marketing data analysis, targeting 115% of the 2024 sales goal.◦ Successfully negotiated product pricing with PX Mart, resulting in the launch of 23 SKUs, increasing product category richness.◦ Collaborated cross-functionally to develop annual product proposals and marketing budgets, ensuring timely and successful product launches.◦ Established order tracking and monthly sales expense reconciliation processes, optimizing on-time delivery rate to 98%, ensuring smooth operations.

• Managed 3 oral care brands, executed brand strategy, achieving 110% of 2023 sales target.• Managed 200+ SKUs, improved inventory turnover by 5%, reduced stockouts by 3%, and decreased long-term inventory by 2%.• Negotiated with packaging suppliers, reducing packaging costs by 10%.• Successfully launched 10 SKUs, meeting 100% of sales targets.• Planned and executed a multi-million marketing budget, increasing brand profitability by 3%.

台灣 Taipei City 台北

【Startups brand Operations】◦Initiate marketing plans and strategies for brand building.◦Omni-channel Operations : Eslite/Momo/Pinkoi/Shopee.◦Problem solving & methodology building for biz management.◦Business develop and Brand cooperation, create 100k performance growth.◦Managed 50K+ followers social media, utilizing creative approach(Inbound Marketing strategies and live streamer) to increase the Traffic by 130% in a month.【Achievement】 ─ Create 100% performance growth in 2021. ─ 2% leads conversion rate from Facebook. (Usually 1% conversion rate) ─ Brand development with new product launch execution, to maximize brand exposure. ─ Eslite expo exhibition create 50% performance growth.

E-Commerce platform OperationsOfficial Website creativity. Get 10K+ members. Multichannel operations assist performance growth 20%2018 International Taipei Baby&Mommy Expo PM. Expected visit will be 400k people in Expo.

台灣 Taipei City 台北

E-Commerce platform Operations-Official Website & Shopee & Rakuten Operations, create 20% performance growth.-SEO & digital advertising & Google Analytics

學士, Department Of Business Administration

Education record

Activities and Societies: 商務社產品經理學程 高績效管理者－管理力