Adlook, a subsidiary of RTB House, is the leading marketing solutions provider for advertisers seeking an advantage in the digital media industry compared to industry standards. Adlook Smart is a next-generation, cookieless DSP that leads the market in applying deep learning to brand advertising. We are also at the forefront of the market when it comes to privacy, having made significant investments alongside Google to build fully functional solutions for the Privacy Sandbox. Our top tier third-party integrations offer advertisers an intuitive, one-stop-shop platform that provides them with a sustainable advantage over their competitors. We operate in the US, the UK, France, Poland, Germany, Italy, Spain, Brazil, Mexico, among other countries. Excited to chat and see how we can support your business!

📈 Architected business model transformation🛠️ Re-engineered product strategy💹 Amplified company market value🔄 Spearheaded organizational restructuring and role redefinition🎯 Refined marketing framework

🎯 Locally designed and implemented a long-term vision and strategy, collaboratively with the local management team, fostering a roadmap for sustainable growth and industry leadership.📈 Orchestrated an over-proportional top and bottom-line growth, boasting +30% net sales and doubling profit margin, outpacing industry averages.🌍 Collaborated closely with regional specialists holding EMEA responsibilities within a multinational, matrix team structure.🤝 Secured outstanding new business outcomes (category best proved by RECMA A/A+), despite MediaCom's established market leadership.🔗 Cultivated close working relationships with clients, gaining insights into a broad range of industries. Direct engagements included Warner Bros Discovery, Play (local Polish telco), P&G, The Coca Cola Company, and Decathlon. As CEO, also supervised collaborations with notable brands like Google, Storytel, Uber, HBO, Mars, Danone, frisco.pl, CircleK, adidas, Sony, Bayer, Klarna, Polpharma, Leroy Merlin, Toyota, Hasbro, among 40 others, enriching the agency's versatility and market acumen.🛠️ Spearheaded the development of a unique local toolkit, bolstering our skills in analytics, data, and tech.💪🏽 Fostered a culture of emotional safety for our MediaCommers during the COVID-19 lockdown and Ukraine border tensions, maintaining a solid growth path throughout.

🌟 Elevated MediaCom's premium product portfolio and diversified services to supreme status on the Polish market.🏆 Strategized and executed marketing initiatives aiding MediaCom in clinching the 'Agency of the Year' title multiple times.💼 Infused a fresh business growth culture, revamped processes, and integrated systems, markedly enhancing new business acquisition, making MediaCom the most formidable agency in new business endeavors in Poland to date.🛠️ Implemented robust processes in client service, instilling quality standards and premiumizing the service, alongside introducing a comprehensive people management framework comprising a 9-block appraisal system, MBO, competencies evaluation, and enriched internal communications.

🚀 First to market with innovative services, setting industry trends and elevating client solutions.📈 Led the enhancement and expansion of service offerings in data analytics and consumer research, providing insightful market analysis to drive informed strategic decisions.🎬 Pioneered content creation initiatives, venturing into TV shows and movie productions, establishing a strong foothold in the media landscape while delivering captivating branded content across various platforms.🎥 Fostered strong relations with celebrities and influencers, integrating them into marketing strategies of our clients to elevate brand engagement.🛒 Pioneered the advancement of our clients' programmatic media, e-commerce strategies, helping them to optimize online sales channels and customer interactions.🔄 Engineered a pivotal restructuring of the company to align with strategic objectives, promoting agility, and reinforcing a results-driven culture.📊 Championed a data-driven culture, leveraging analytics to make informed decisions and drive continuous improvement in operational and marketing effectiveness.

💻 Steered the development of digital marketing services, enhancing online engagement and ROI for clients through innovative and interactive solutions.📊 Led the analytics department in providing insightful data analysis, empowering clients to make data-driven decisions for optimized outcomes.🎯 Orchestrated comprehensive consumer research projects, translating findings into actionable strategies for client campaigns.🎥 Supervised the branded content creation across TV, cinema, and digital platforms, enhancing brand narratives and engagement for clients.🔄 Structured a responsive R&D division within the media agency, fostering a collaborative environment across departments to deliver cutting-edge services to clients.

data & analytics, econometric modelling, multidimensional statistical analyses, online research, qualitative research (FGD, IDI, IHV);major clients: Procter&Gamble, Mars, Danone, Bayer Healthcare

data & analytics, econometric modelling, multidimensional statistical analyses, online research, qualitative research (FGD, IDI, IHV);major clients: Procter&Gamble, Mars, Danone, Bayer Healthcare

data & analytics, marketing econometrics, marketing mix modelling

academic teacher (econometrics), The Institute of Econometrics, Warsaw School of Economics