ACCESS is dedicated to empowering individuals and entrepreneurs in underserved communities, assisting them in overcoming financial obstacles. The Women’s Business Accelerator (WBA) is a free online workshop series that provides you with the tools you need to launch a profitable business.Via the WBA, I am conveying knowledge on marketing strategy, knowing your target customers and USPs.

Qarma is an international, product-led SaaS company offering digital quality control and compliance solutions for brands and retailers (B2B).- Worked with the product manager and CTO to develop go-to-market strategy for a new SaaS product- Implemented strategic content calendar to amplify blog, website, and social media presence- Strategically coordinated participation in key conferences across EU, Asia, and North AmericaResults:- Optimized company website to accentuate both customer pain points and USPs, utilizing A/B testing and customer testimonials. Resulting in an increase of website conversion rate by 34%

As part of my graduate program I wrote my master's thesis on Data-driven Marketing for Startup Growth. I analyzed data from 10 case companies in a 100-page report to determine how multidimensional data, technology, and organizational factors in mature startups can enhance marketing growth.

BASE life science is a leading international consulting firm for technology solutions in the life science industry (B2B). During my employment, I directed all marketing operations, ensuring cohesive execution and alignment with organizational objectives. This entailed:- Developing and executing a high-impact marketing plan and strategy- Organizing diverse events such as live webinars and conferences, individually and in collaboration with strategic partners to amplify impact- Establishing a comprehensive content calendar and templates for social media platforms, guiding content creation efforts for maximum engagement- Recruiting, training and mentoring student employees, fostering a transparent work environment Results:- Designed and executed a launch campaign for a niche product centred on a multi-platform live webinar, attracting 600 views in a single day, producing 250 MQLs- Directed $500,000 annual marketing budget, aligning investments with strategic goals to enhance ROI across all initiatives

As an independent marketing consultant, I partnered with startups and SMEs in multiple industries (B2B, B2G and B2C).- Developed high-impact SEO and SEM strategies, ensuring sustained visibility and product relevance- Crafted captivating product descriptions, enhancing brand messaging and customer engagement- Produced engaging content for social media channels, growing brand awareness and ROI- Conducted thorough industry research and delivered strategic insights for marketing initiativesResults:- Increased web traffic by 38% and brand awareness through tailored SEO and SEM strategies- Supervised website development project, coordinating external agency, designers, and developers, launching 2 weeks ahead of schedule, adhering to budget