Kübra Gegin Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Istanbul, Turkey

• Managed marketing units covered product marketing, pricing & profitability, market research, brand strategy and multichannel communication plan. Responsible for development and execution of the annual marketing plan, marketing budget, promotion plan and comprehensive marketing strategy.• Led the strategy, production and execution stages of B2C marketing communications by managing ATL, BTL, Media, PR, digital, performance marketing and event agencies.• Implemented successful marketing and performance marketing strategies and realized 500% growth in yearly revenue of the online channel, which turned into a different business unit later.• Planed and executed the new product launches. Developed marketing plans, coordinated with cross- functional teams, and created promotional materials to support the launch. Led new product development processes and launched +20 new products over 3 years.• Re-positioning the brand with new branding (recreate the brand funnel) and redesigned customer experience. Succeed high scores in Unaided Brand Awareness, doubled in 3 years.• Developed and implemented social media strategies to engage with consumers and build brand loyalty, including digital marketing, social media, and influencer marketing. Optimized website content and email marketing campaigns. Reached 110K from 35K followers on Instagram.• Conducted market research and interviews, resulting in understanding of customer insights and repositioning the product category with a stronger R2B which leads to 10% growth in the category sales.• Planned and executed B2B and B2C events and fairs, contributing to growth in yearly revenue of the company.• Designed and conducted B2B marketing campaigns to collect leads for sales pipeline. (LinkedIn, Facebook and Google)

Istanbul, Turkey

• Created and maintained the company's product roadmap aligned with the long term brand vision and business objectives.• Led the project management including product launches and the new product go-to-market process flow, working closely with cross-functional teams, including production, designers, R&D, sales, finance and data analysts.• Identified needs of the market and prepared product launch marketing plan to facilitate growth of the brand; 1 big & 2 middle-sized new category launches.• Performed analysis for SKU rationalization and productivity at the item level and make improvements on go-forward plan.• Developed of private labels within the category to drive competitive advantage. Launched a private label for a discount market with 5 SKU's.• Responsible for monitoring brand performance (Nielsen & Ipsos), analyzing customer insights and category trends. Contacted in-dept interviews and focus group studies to understand customer insight and customer experience.• Advised other teams in the globe to launch similar products in different markets. A category that was only available in the Turkish market was launched into Dubai market.• Organized 2 inspiring workshops for innovation in products and processes to achieve competitive advantage. After this workshops, 2 new product added to roadmap.

• Supervised marketing operations in Vestel washing machine category, which is the 3rd biggest brand in the Turkish market. Managed the pricing and campaign strategy for rich portfolio (+100 different SKUs) in 4 different channels (Technology Chain Stores, Dealers, Online Marketplaces & Discount markets).• Managed the success and profitability of the washing machine product line, from initial product requirements through project management, market release, ongoing pricing, and end-of-life. Improved profitability by modernizing the design for the washing machine product line (30 SKUs).• Planned annual sales target, product launches and promotion calendar. The brand reached its highest market share : 2 points market share increase in all category and market leader in 10 kg segment.• Worked closely with cross-functional teams to drive category vision, define product specifications, coordinate resources from other groups (design, legal, etc.), and guide the sales team to reach the sales target.• Continuously monitored category success and brand performance reporting which includes GFK and Ipsos, internal sales objectives, annual budget, advertising & promotions, and P&L.• Developed and maintained relationships with key stakeholders in the product management process including CMO, manufacturing, engineering, marcom, sales, customers, vendors and other related partners.

•Managed the branding activities of the small domestic home appliances category. Established strong category awareness both inside and outside of the company. The category's revenue doubled in 2 years.• Developed materials, presentations and other marketing materials for launches, campaigns, email programs, sales meetings, trade shows and events. Collaborated with Marcom team for social media and other content creation projects.• Launched a new line as "Personal Care" category which contains of 6 SKUs.• Coordination of Chinese suppliers for product development and import process including negotiating price, optimizing contract terms, and identifying opportunities for cost savings.

Business Administration And Management

Business Administration