- Conducted in-depth competitor analysis and presented data visually through charts and graphs.- Developed comprehensive social media marketing strategies tailored for Facebook, Instagram, LinkedIn, and Twitter, and presented them to the CEO.- Researched and implemented Google Ads and SEO strategies, considering budget constraints.- Wrote detailed case studies, company profile copy, and product descriptions, ensuring clarity and engagement.- Assisted engineering and design teams with project research and created client profile questionnaires.

• Implemented lead capture strategies including creating a targeted landing page driving traffic via paid Facebook/Instagram ads and social media platforms, and conducting A/B split testing to increase relevant traffic and engagement.• Utilized Facebook Ads Manager to track, optimize, and assess visitor behaviour, performance, conversions through quantitative data analysis, making data-driven improvements to strategies to achieve key performance indicators (KPIs).• Managed and expanded Facebook, Instagram, and LinkedIn accounts, achieving a 40% growth in following and engagement within 3 months.• Organized and executed a 2-week "Embrace the Insecurity" social media challenge, coupled with an email marketing campaign resulting in 18 participants and a 28.68% open rate, subsequently growing the email list to 138 subscribers.• Established and administered the "Social to Sale" private Facebook group for coaches and consultants, accumulating 128 members; conducted a three-hour live "Client Attraction" masterclass on generating sales through social media.• Successfully sold marketing and business coaching programs via social media platforms & other distribution channels

• Implemented Lead Demand Generation and Email Marketing Strategies through targeted email sequences, in-depth keyword research, audience segmentation, engaging content, webinars, virtual masterclasses achieving 12% email list growth and 80+ sign-ups for client's online course in just 2 months.• Collaborated with clients and business managers to brainstorm content ideas, customer needs, designing social media posts, researching trends; Maintained posting schedules, generated monthly reports, presented analytics to client teams for feedback and quality assurance.

• Wrote and edited high-quality engaging Linkedln content to catch attention of potential clients• Researched relevant industry trends to develop engaging, topical social media content.

• Coached and empowered independent small business owners with < 5000 followers on social media, content & sales strategies, leveraging active listening and strategic questioning to tailor appropriate solutions, resulting in 15% increase in online visibility, 30% increase customer retention and 10% ROI.• Monitored and managed a private online community of 128 members, facilitating discussions and collaborations that led to a 60% increase in member satisfaction and retention rate.

• Ignited innovation through digital transformations, boosting operational efficiency by 15% through smart automation. • Partnered with external agencies and cross-functional teams to ensure seamless project execution. Managed PhD students' projects and exams, maintaining a flawless 100% compliance rate. • Worked as a liasion to the Vice Chancellor's office, I expedited approvals, enabling swift project execution. • Nurtured knowledge exchange by connecting with professors from diverse universities, enriching student research and expanding our academic network.