Hello. I am Kuda.I am a seasoned e-commerce and omni-channel marketing leader, with over a decade of experience. I have a proven track record of building profitable businesses. I have successfully launched and grown six ventures and a non-profit, generating millions of dollars in revenue and donations, and impacting the lives of thousands of people in need. I have a passion for purposeful entrepreneurship. I also love being a keynote speaker.I invite you to connect with me on LinkedIn and learn more about how we can work together.
Kb Ventures
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Ecommerce Growth Consultant / Fractional CmoKb Ventures Sep 2023 - PresentServe as a strategic advisor to founders and C-suite executives, scaling e-commerce operations andoptimizing performance.
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Keynote SpeakerKuda Biza May 2010 - PresentNew YorkIf you are looking for a high energy, inspiring speaker who leaves your audience galvanized and with practical next steps, look no further.I have presentations that can be tailored toward different audiences - from college students to seasoned executives. I also enjoy personalizing each presentation to accommodate your specific needs!FOR ALL SPEAKING ENQUIRES CONTACT:kuda@kudabiza.com
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Co-Founder & CmoNunbelievable Mar 2019 - Sep 2023New York City Metropolitan AreaResponsible for developing marketing and growth strategies for a mission-based CPG start-up while overseeing the development and management of the company's brand identity.• Generated $4 million in revenue in 3 years that led to the donation of nearly 2 million meals through strategic partners like Feeding America and World Vision. • Collaborated with sales team to launch, market and promote product assortment in 1,500+ retail locations with strategic retail partners such as Publix, Schnucks, Price Chopper and more. • Developed a comprehensive omni-channel marketing strategy for a new-to-market CPG brand. • Responsible for $1M+ omni-channel marketing budget • Directly managed relationships with key partner agencies to deliver digital marketing campaigns on Amazon, the DTC site and a corporate gifting program.• Managed influencer campaign that resulted in over $1M+ in DTC sales • Collaborated with the product development team in new product development.• Worked closely with CEO to pitch investors and raise over $3M in capital.• Oversee the online pre-launch strategy that generated over $100K in 4 days.• Selected for the 2022 Mondelez SnackFutures CoLab and the GoPuff “Put Me On” programs. -
Senior Manager, Global E-Commerce – Food DivisionNewell Brands Jan 2017 - Mar 2019Hoboken, NjResponsible for managing a $100M+ e-commerce business driven by a $10M+ marketing budget • Developed and executed comprehensive channel marketing strategies for iconic consumer goods brands like FoodSaver®, Ball®, Rubbermaid® & Sistema® to drive at least 30% growth in Q4.• Managed ~$10M in marketing budgets, overseeing promo and ad spend for eCommerce initiatives.• Led integrated marketing campaigns (paid search, SEO, email marketing, online display advertising, social, etc.) across all e-commerce channels (Amazon, retailer.com, DTC) to drive sales and customer acquisition.• Worked closely with creative team to optimize conversion rate by enhancing the digital shelf experience.• Led meetings with senior leadership reviewing business performance and KPIs.• Leadership: managed team of 4 e-commerce merchants to deliver on team growth ambition.• Align with Sales Planning, Brand Marketing and Trade Strategy teams to establish new growth strategies & overdrive existing ones to grow the E-Commerce business for the Food Division.• Oversee the online launch of all product innovation across all e-commerce channels. -
Manager, Global E-Commerce – Appliances & Cookware DivisionNewell Brands Jan 2017 - Sep 2018Hoboken, New Jersey, United StatesResponsible for managing a $40M+ e-commerce business driven by a $3M+ marketing budget• Developed & implemented integrated strategy for retail.com & pure play e-tailers for iconic consumer goods brands like Calphalon, Crock-Pot®, Oster® & Mr. Coffee® resulting in 20+% sales growth. • Implemented full-year online sales & digital marketing strategy on Walmart.com that drove 20%+ year-over-year (YoY) sales growth and delivered over $20M in sales. • Led the retail.com launch strategy for Calphalon Premier Space Saving & Express Crock that resulted in over $8M in sales in the first 90 days of launch and sold out of inventory.• Authored Calphalon strategy at Zola & Wayfair that delivered 100%+ sales growth on 7-figure accounts.• Partnered with internal teams and external agencies to enhance omni-channel shopping experience. • Led the dropship expansion project for 5 retailers that unlocked over $3M in incremental sales. • Developed online assortment channel strategy across 10 online retailers. • Team Leadership: managed team of 3 e-commerce merchants to deliver on team growth ambition. -
New Business DevelopmentJarden Consumer Solutions Mar 2011 - 2016Boca Raton, FloridaIdea Generation, Evaluation and Recommendation - observing consumer and business trends, assist in new business ideationNew Business Definition - provide marketplace knowledge in support of business plan developmentNew Business Development - assist in the development of new business strategies and plans for the entire Jarden Consumer Solutions organization -
Graduate Assistant - Office Of AdmissionsLynn University Aug 2009 - Mar 2011• Carry out research projects in a timely manner, as assigned by staff of the Office of Admissions• Assist with recruitment events such as Open Houses and high school visits• Provide clerical assistance to the Admissions Team • Follow-up with students and families as assigned by admissions personnel for both the undergraduate and graduate program -
Marketing InternJarden Consumer Solutions May 2009 - Dec 2010• Developed appropriate marketing mixes for each product in the Food Preparation, Food Preservation, and Garment Care categories.• Developed pitch pages used by sales team when they presented to top customers such as Wal-Mart, Target, Costco, Kohl’s and K-Mart• Assisted in strategizing Brand development for FoodSaver®, Seal-A-Meal®, Oster®, Sunbeam®, and Rival®• Analyzed Nielsen data with market analysts to predict market competitiveness • Developed and organized market data collection methods such as focus groups and online surveys• Worked hand-in-hand with product managers, product developers, and engineers in the development and positioning of new appliances
Kuda Biza Education Details
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Finance -
International Business & Aviation Management -
Coursera -
St Patricks
Frequently Asked Questions about Kuda Biza
What company does Kuda Biza work for?
Kuda Biza works for Kb Ventures
What is Kuda Biza's role at the current company?
Kuda Biza's current role is Passionate Marketer | Digital & Ecommerce Leader | Change Agent.
What schools did Kuda Biza attend?
Kuda Biza attended Lynn University, Lynn University, Coursera, St Patricks.
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