RelevantEdge is a pioneering software products company providing a composable platform for transforming digital-experience (DX) data into actionable insights, enhancing ROI on existing marketing platforms.The RelevantEdge Platform:- Models customer journeys across data sources by seamlessly connecting content, customer, and behavioral data in real-time.- Automates all aspects of data engineering through a robust, extensible data model: - Enables business users to achieve end-to-end reporting quickly without additional technical involvement. - Excels at preparing consolidated data for AI models and reporting on the results.- Empowers digital agencies and other partners to enhance their own BI services and offerings.- Supports self-hosting to meet strict compliance requirements, including GDPR and ISO/IEC 27001

Driving key technology choices, and building the tech team to ensure robust alignment with business objectives and vision.

System architecture and digital experience solutions at global scale.

Responsible for the technical design of xConnect and Cortex.

- Responsible for technical due diligence on strategic partnerships related to analytics and data management.- End-to-end POC of what would later become xConnect in close collaboration with key stakeholders including top management.- Non parametric approach for statistically valid A/B testing based on Sitecore’s notion of engagement value without significant loss of power compared to mainstream methods only considering simple conversion rates.

Actively engaged in the development of Umbraco as part of the inner group of key contributors: - Improvements to search (Examine), - Image processing (that dot used for contextual image cropping in Umbraco is based on my original work) and,- The prototype for “new cache” that should get rid of the XML file and increase performance and scalability without excluding the XSLT fraction from the community. Started in uComponents where I stomp hacked drag & drop of links and images from the content tree into the html editor. Don’t trust what people say on my involvement in Umbraco 5 🤫

Technical project manager, architect and pre-sales.- Kuwait Petroleum (Q8/OKQ8 in Denmark/Sweden)- Durex- SimCorp- ImercoShort duration of this employment due to unique opportunity at Sitecore.

Lead developer/architect on high-profile projects. Technical pre-sales, driving internal innovation projects and enabling synergies with our creative sister company Advice Digital.

Lead on CMS and e-commerce offerings in North Europe. Then later developer on the Visma One platform in the international R&D department.

Principal developer and architect on in-house CMS with a strong enterprise e-commerce story. This product specifically motivated the later acquisition by Visma.

Summer jobs. - System for operations and maintenance planning for street lights used by major energy companies covering approximately 30 % of Denmark. - UNIX based frontend assisting operators with emergency response to safety incidents in the SCADA system for the bridge and tunnel connecting Denmark and Sweden- Migration of GIS data from a legacy VAX based system to their current platform for a major Danish energy company. Literally white hat cracking.