Open Source MarketerManaged the digital landscape and marketing for Ashnik in SEA and India Increased organic traffic by over 50% in just six monthsIncreased leads by over 1000% from paid campaigns in the first sixth months

Brand Management Responsible for defining yearly brand strategy and guidelines on digital for MakeMyTripBudget planning, implementation, tracking and measurement of online campaignsDigital/Social Media Marketing Planning, conceptualising and executing channel-specific campaigns/content (videos, gifs, statics, etc.) for YouTube, Facebook, Instagram, and TwitterMedia planning and buying to launch targeted performance and brand awareness campaignsOnline PR & Influencer Marketing Identifying the right partners and influencers to promote and maximise the visibility of various products and offers for the brandsHighlightsPartnered with Wedding Sutra to promote MakeMyTrip Wedding Gift Cards Managed the launch of India’s Biggest online Travel Game Show - Knock Knock - from MakeMyTrip Worked on the launch of Shunya and ARMR; two new brands from Baidyanath

Client Servicing: I was managing digital marketing for an aftermarket automotive giant that has seven different brands under its umbrella brand (TVS Automobile Solutions). The scope of work stretched from achieving the overall marketing and business objectives to updating, revamping, improving, and managing its online assets, including their e-commerce sites and the mobile app. Strategy: Organizing primary and secondary research, analyzing data, mining consumer insights, ideating, coining finer brand propositions, and defining brand architectures for existing as well as new businesses (pitches). Brand Mangement Worked closely with the key stakeholders of TVS to define the brand architecture for TVS Automobile Solutions Responsible for the creation of brand guidelines for offline and online communicationBudget planning, implementation, tracking and management of marketing campaigns Digital Marketing Created the wireframes and led the team to launch three sites for TVS with e-comm capabilities: www.tvsautoassist.co.in | www.mytvs.in | www.tvsinsurance.inLaunched integrated digital and offline campaigns for increased brand awareness and conversions - community size, engagement, reach, and impressions increased by 56%, 537%, 1018%, and 773% respectively and conversions jumped from 4% to 15% with new systems in placeCreated an online platform to manage the loyalty program for DSAsManaged and supervised media planning and buying for key brands Managed ORM for Aditya Birla Capital - Finance

Managed, strategised, and wrote content for Reliance Nippon Life Insurance that featured twice in Campaign Asia Successfully delivered the online launch (brand awareness campaign) of #SoCoolIsThis campaign for Symphony Air CoolersPlanned and executed events for Reliance Energy - Young Energy SaversPlanned and executed large-scale events for the Maharashtra Government (International Tigers Day, Two Crore Tree Plantation Drive)Managed and wrote content for the launch of Chillx, India's first multilingual entertainment app; currently rated 4.5 on Google Play StoreDevised online campaigns and activations to promote TE3N and The Girl on the Train

Brand Guidelines | Radio | Outdoor | BTL | AV | Events | Emailers | Billing Managed a diverse team to assist Aditya Birla Capital Mutual Fund (ABCMF) with ATL and BTL campaigns on a day-to-day basisWorked closely with ABCMF to devise and implement Customer Life Cycle Management (CLCM) and Customer Lifetime Value (CLTV) campaignsThe emailer campaigns (CLCM & CLTV led) alone contributed Rs. 800 crores in business Awards won ABCMF: Agency of the year for Birla Sun Life, two DMA Echo, two Midas, and one ABBY

TVCs | Emailers | Radio | Cinema | Outdoor | Design | Online Clients: Ola Cabs, Eros Now, Asian Paints Home Solutions, MTV Single-handedly managed portfolios of brands from diverse industriesServiced a variety of marketing communication requirements for Ola Cabs Provided direct marketing solutions to Asian Paints Worked with Eros Now for its first launch in the western markets Assisted the head office in Bangalore with research and compilation of various pitches

TVCs | Outdoor | Design | Online | BTL Clients: JBL, Universal Power, Bhima Jewellers Worked on PAN India launch of JBL and its range of products Led various ATL and BTL activities for Universal Power (B2B) and Bhima Jewellers

Social media marketing- administration, monitoring, and creating content for Cafe Coffee Day and Titan Eye Plus on leading social media platforms

The NGO internship was for 2 months in 2010. It involved promotion, corporate film making for Udayan Care.

As an Associate, I was responsible for executing transactions at sub process level,reconciliations between various systems/companies for stock positions and cash balances.