Anchoring marketing efforts

Business development: Responsible for overall GSV and unit economics of the category. Collaborate with major national and international brands to launch their range on Snapdeal through margin negotiation, engagement, exclusivity and joint business plans.Business Forecasting: Identifying global and local industry trends , monitoring competition , seasonality and market space trends in kids horizon to encapsulate them as new business opportunities.Marketing Strategy: Developing the… Show more Business development: Responsible for overall GSV and unit economics of the category. Collaborate with major national and international brands to launch their range on Snapdeal through margin negotiation, engagement, exclusivity and joint business plans.Business Forecasting: Identifying global and local industry trends , monitoring competition , seasonality and market space trends in kids horizon to encapsulate them as new business opportunities.Marketing Strategy: Developing the product pricing, merchandising and launch strategy. Visual merchandising entailing product content & display and navigation .Consumer In-Sights: Identifying the consumer, customer purchase behaviour and demographic analysis to develop relevant targeting strategies. Driving marketing programs to acquire news users via digital channels. Show less

Business development: developing the business model of the start-up. Designing the strategic vision and aligning the key operational and marketing objectives business results. Introduce System and processes to manage operational work flow and working capital.Financial: define and align brand P&L and financial objectives amongst key stakeholders.Ecommerce: leverage digital marketing for brand promotion.

Key Responsibilities:Business results: Ensuring top line and bottom-line objectives of the brand.In-Sight Generation: Quantitative & Qualitative studies on both consumers and trade. Develop Marketing plans based on relevant insights to drive MS & consumer preference: Marketing Mix Development: Planning, designing and implementation of brand marketing plans including brand communicationNew Product Launches: Identifying new business opportunities and entry strategy for new… Show more Key Responsibilities:Business results: Ensuring top line and bottom-line objectives of the brand.In-Sight Generation: Quantitative & Qualitative studies on both consumers and trade. Develop Marketing plans based on relevant insights to drive MS & consumer preference: Marketing Mix Development: Planning, designing and implementation of brand marketing plans including brand communicationNew Product Launches: Identifying new business opportunities and entry strategy for new brands in the category. Trend Spotting: Identifying developments across consumer, customer, media and market space to catch trends early on.Key Achievements: 1. Achieved brand growth of 35 % compared to category growth of 15%. 2. Achieved volume growth of 400% in Hot Wheels vehicles. 3. Successful extension of Hot Wheels brand into apparel.4. NPD: Launch of Max Steel (male action hero) toys and Content across a multiple platforms.5. Successful launch of toys pertaining to licensed movie properties like Dark Knight Rises, Disney Planes, Man of Steel and WWE.6. Hot wheels got a special mention in Superbrands Show less

Responsible for brand management for Complan.Key Responsibilities:Marketing Strategy: Developing brand strategies .Responsible for planning, designing and implementation of brand marketing plans, developing communication ideas. Product Innovation: contributing to innovation in existing products and new product launch.Responsible for achieving business results – Ensuring top line and bottom-line objectives of the brand are met.Marketing Communication:… Show more Responsible for brand management for Complan.Key Responsibilities:Marketing Strategy: Developing brand strategies .Responsible for planning, designing and implementation of brand marketing plans, developing communication ideas. Product Innovation: contributing to innovation in existing products and new product launch.Responsible for achieving business results – Ensuring top line and bottom-line objectives of the brand are met.Marketing Communication: Coordinating with Creative Team (Leo Burnett) and Media Planning Team (Starcom) for all ATL and BTL requirements. Marketing In-Sights: Consumer and Retailer track analysis to develop Volume and distribution plans for the Region. Initiating qualitative studies on consumers and trade. Involved in regular brand research via analysis of internal sales data & external available databases of IMRB, AC Nielson, Milward Brown to address challenges & opportunities facing the brand.Key Achievements: 1. Achieved brand growth of 21 % due to effective media and distribution strategies.2. Pista Badam ranked top 31 break through innovations of 2011( out of 14,509 launches in FMCG ) as rated by Ac Nielsen breakthrough innovation report3. Racer pen on pack promotion: Consumer promotion achieved a volume growth of 34 % in All India.4. Complan Memory launch: In market communication, consumer sampling and engagement, Press and Outdoor campaign. Achieved market share of 1.6% in first 3 months of launch. Show less

Marketing Strategy: Developing marketing initiatives for the Region, new product/pack launch, consumer engagement, trade engagement Marketing Communication: Coordinating with Creative Team (Leo Burnett) and Media Planning Team (Madison) for BTL requirementsOn Ground Activation: Organising and executing Events, on ground promotions, visibility and outdoor initiativesMarketing strategy: Business analysis and customised research to support top line objectives for the… Show more Marketing Strategy: Developing marketing initiatives for the Region, new product/pack launch, consumer engagement, trade engagement Marketing Communication: Coordinating with Creative Team (Leo Burnett) and Media Planning Team (Madison) for BTL requirementsOn Ground Activation: Organising and executing Events, on ground promotions, visibility and outdoor initiativesMarketing strategy: Business analysis and customised research to support top line objectives for the FBO’s.Co-ordinating, Planning and organizing sales promotion and branding activities to create visibility. Channel Management: Execute Trade Programs to ensure achievement of Volume and Market Share.Activate Channels thorough implementation of Rack Programs and Quantity purchase schemes.Marketing Communication: Coordinate with creative team (Saatchi & Saatchi) for all the BTL activities.Media Planning: Coordinate with media agency (Madison, Resonance and Bates) for all press and outdoor requirements.Marketing In-Sights: Consumer and Retailer track analysis to develop Volume Plans for the Region. Initiating qualitative studies on consumers and trade.Key Achievements: 1. Thums Up Under the Crown Promotion (UTC): (a) Use of the concept of one winner every hour over 200k+ consumer responses in 30 days, achieved a volume up swing of 34 % in State of Orissa2. Minute Maid Pulpy Orange (MMPO) launch- In market communication, consumer sampling and engagement, Press and Outdoor campaign3. Sprite IMC Act: Retail Activation, Trade Promotion, engagement of Trade through an SMS based promotion. Achieved a volume growth of 27%4. On Ground Activation: Coordination for pouring during India – Australia Cricket Series Show less