- Maintained social media accounts independently, drafted social media calendar, content topic, and creative copy, and collaborated with designers to execute.- Assisted the team with short-term campaigns, including research, strategy, execution, and case study.- Participated in the planning and execution of brand marketing campaigns, including press release, media contact, SEO, infomercial placement, daily KOL/KOC collaboration, etc.- Controlled project progress, wrote project closure reports with data analysis and provided optimization suggestions.

- Assisted in the curation of commercial exhibitions, taking over 4 commercial projects with 1 successful exhibition predicted to be in the millions of media exposure successfully landing. - Assisted the department to negotiate sponsorship, contacted 6 brands and companies, established a long-term relationship with one of them, and brought billion of exposure to the client through the exhibition and extra activities.- Consolidated the resources of the museum and exchanged sponsorship or material support in the form of exhibition activities, establishing 2 long-term partnerships and pulling in 1 million in sponsorship.

- Coordinated with media/celebrity studios to set sample loan schedule, successfully promoted our client's new series and brought millions of exposure.- Monitored the brand's phased social media exposure, collated and analysed PR values as well as media data, and produced weekly and monthly reports.- Assisted in the launch of the brand's domestic fashion show and managed the brand's new season products.

- Independently planned and published quality content, including 14+ public account articles with a cumulative readership of 80,000+ and 80+ Weibo posts with a cumulative readership of 2,000,000+.- Responsible for the daily operation of the company's self-media accounts. During the period, the number of Weibo followers exceeded 100,000, an increase of over 100% year-on-year; the number of Wechat official account number followers exceeded 40,000, an increase of over 30% year-on-year.- Participated in national book fairs and planned pop-up activities, achieving ¥100,000+ GMV sales in only 2 days, with a month-on-month growth up to 250%, and increasing brand awareness and sales performance.