Paweł Kulikowski Email & Phone Number

Katowice, Pl

Cypress, California, United States

✔️ Analyzing and evaluate consumer & agent, marketing and web performance data.✔️ Creating dashboards, data visualizations, campaign and website performance reports.✔️ Combining data from all search and social Ads systems and calculating key KPIs.✔️ Developing and presenting concussions from analyses, including actionable insights and recommendations to enable data-driven decisions.✔️ Analyzing key metrics, and identifying opportunities to increase campaign performance.✔️ Developing web measurement and digital campaign strategies.✔️ Monitoring and analyzing digital media and marketing trends.✔️ Work with data architecture team in maintaining data integrity.✔️ Communicating and presenting to collaborative teams, executive managers and brands.

Marketing, IT and analytics projects (Digital Analytics, Digital Marketing, Social Media, Websites, E-learning, IT administration).✔️ Lead the implementation and reporting of digital analytics, ensuring accurate data collection, analysis, and the generation of insightful reports to enable data-driven decision-making,✔️ Marketing management,✔️ Supervising the implementation of IT projects in terms of their compliance with the applicable architecture, implementation of new IT systems,✔️ Implementation of the e-learning platform,✔️ Supervision over the course of the project,✔️ Creating training content in the area of digital marketing,✔️ IT administration (network infrastructure, Active Directory, mail servers, disk arrays).

Śląskie, Poland

✔️ Implementation of a comprehensive marketing strategy✔️ Development and supervision of the University's integrated marketing plan, standardization of marketing processes and content✔️ Managing a team responsible for marketing of the University✔️ Shaping internal and external communication of marketing activities✔️ Supervision over creation and production of promotional and advertising materials✔️ Expanding marketing activities with an emphasis on the digital marketing area✔️ Direct cooperation with publishers (vertical and horizontal websites)✔️ Coordination of activities in social media (Facebook, Instagram, LinkedIn, Twitter, YouTube)✔️ Supervision of CPC campaigns: Google Ads, Facebook Ads✔️ Coordination of mailing campaigns✔️ Video Marketing✔️ Implementation of outdoor campaigns - direct cooperation with agencies (Ströer, AMS, CityBoard, VisualEffect, Kapis, Optokom, Fux, others),✔️ Implementation of radio campaigns (direct cooperation with publishers: Radio Eska, RMF FM, Eurozet Group and others)✔️ Marketing budget management✔️ Analysis and reporting on the effectiveness of operations (Google Analitycs, Brand24)✔️ Planning and supervision over the implementation of university promotional events

Tychy, Woj. Śląskie, Polska

✔️ Development and implementation of the company's marketing strategy for individual products (training, software)✔️ Managing exposure campaigns using AdServer systems✔️ Management of mailing campaigns✔️ Cooperation with the digital agencies (Ströer Digital Media, IDMnet, OAN)✔️ Cooperation with affiliate networks (Tradedoubler, Novem)✔️ Planning and implementation of Google Ads campaigns✔️ Planning, implementation, control and reporting of marketing activities✔️ Implementing new IT projects (online store, training website, mailing system, website rebranding)✔️ Sales department management - coordination of employee activities

Tychy, Woj. Śląskie, Polska

✔️ Customer service (help-desk, e-mail, WWW)✔️ Updating the company's offer✔️ Content update on websites (HTML and CMS)✔️ Testing and implementing new software✔️ Back office support for the sales department

Katowice I Okolice

🎓 E-learning training in digital marketing (SEO: on-site, off-site, Google Analytics, Google Ads, E-mail marketing, Display marketing, Content marketing, Social Media):- creating new content- training implementation

Katowice I Okolice

✔️ Digital Marketing✔️ IT administration

Professional Diploma In Digital Marketing, Digital Marketing

Comprehensive digital marketing course (Google Ads, social media marketing and SEO, Google Analytics, mobile marketing)

Master Of Computer Applications - Mca, Technology And Computer Science