• Manage talent relationships, including communication, scheduling, and contract negotiations.• Developed and executed comprehensive business plans, including market analysis, financial projections, and growth strategies.• Managed all financial aspects of the business, including budgeting, forecasting, and profit and loss analysis.• Overseen day-to-day operations, including supply chain management, inventory control, and quality assurance.• Built and led high-performing teams, fostering a positive and customer-centric culture.

• Managed all aspects of media production, including planning, execution, and post-production.• Was responsible for the production of live shows, from concept development to on-air execution.• Developed and implemented social media and marketing content strategies to increase brand awareness and engagement.• Managed talent relationships, including communication, scheduling, and contract negotiations.

• Assembled day-to-day reports of company’s finances, cargo and routing information, marketing budget, state-to-state permit registrations and more using Google Sheets/Excel, QuickBooks, and KeepTruckin• Converted all company trucks from manual log booking to an entirely new electronic log booking system with programs and application controls using KeepTruckin• Provided technical consulting on data storage structures, data mining, and data cleansing across large data collections

• Overhauled and maintained the company’s Google Analytics/Flurry reporting system that simplified reporting across all Yelp’s platforms including Android, iOS, Mobile Site and Website• Generated performance reports across all Yelp’s products and web performance from Backend, Google Analytics and Flurry to review with product marketing manager and software engineering team• Participated in product campaigns with day-to-date analysis and reporting

• Conducted daily attribution analysis and designed rule based protocols• Prepared and documented specifications for business intelligence reports• Installed, tested, and reviewed mapping of company’s Google Analytics for the marketing and software engineering teams to easily access data• Part of Eat24’s team that was acquired by Yelp SF in 2015