System Administrator - Salesforce Marketing Cloud
Current- Oversee data imports and exports, perform data cleansing and deduplication, and ensure data integrity and quality- Creating custom journeys, scheduling email sends and campaigns for specific market segments to further build the reach and efficiency of Marketing instances- Analyze campaign performance, track key metrics, A/B Testing, and generate reports to provide insights into marketing efforts- Create and manage user accounts, roles, and permissions within the platform.Achievements: Successfully developed and launched Salesforce Financial Cloud CRM and Marketing Cloud for SCU - 1st Credit Union in MB to implement both systems together