Rucha K. Email & Phone Number

Seattle, US

New York, NY, US

* Develop compelling event-centric multi-touch demand campaigns - combining field marketing, email marketing, content marketing, social media advertising, channel partnerships, and SEO techniques to maximize target audience engagement and drive lead generation* Conceptualize and execute innovative event marketing strategies, leveraging both virtual and.

Broomfield, CO, US

• Driving adoption of Gogo products through engaging customer programs including a variety of organic and paid acquisition channels, content creation, content curation, pay per click campaigns, social media, copywriting.
• Developing and implementing customer marketing programs to educate customers, resulting in upsells, renewals and retention
• Executing demand generation programs fully integrated throughout all stages of the sales funnel to create demand & generate qualified leads, in partnership with the sales team
• Collaborating effectively across product, web development, and customer experience teams to proactively analyze and optimize customer communication campaigns
• Managing email and landing page development within target segments, including coding using HTML and CSS, conducting rendering testing across all email clients (Gmail, Outlook, etc) and mobile devices, and minor design.
• Analyzing and reporting on the performance of campaigns and tactics including A/B tests, campaign analytics from Marketo and Salesforce, and campaign ROI

London, England, GB

• Collaborated with sales, business development, and operations to create and drive strategic campaigns that ensure optimal delivery of branding and messaging to key clients, customers, prospects and decision makers
• Served as a program driver of annual digital innovation summit, FWD19, supporting program development, promotion campaign, vendor management, internal organization, event execution, and currently managing the follow up.
• Lead content strategy to help manage, edit, produce, and author various forms of content, including blogs, white papers, case studies, newsletters, landing pages, press releases, etc
• Marketing lead for the B2B vertical, owning and developing integrated campaigns that included events, targeted messaging, content development, and market analysis
• Digital lead for employer brand campaign including promoting company culture, video production, internal comms, blog, job postings, and social media marketing (Wordpress, Medium)
• Analyzed website performance and managing content accordingly (HubSpot, Google Analytics)

London, England, GB

• Collaborated with an international team to create communication strategies surrounding key accounts, targeted industries and territories
• Prospected and developed new business opportunities through digital marketing, social selling, and networking opportunities
• Drove discussions with existing and prospective clients to build and cultivate relationships, understand pain points, and effectively highlight our differentiation in the market using relevant use cases
• Maintained and analyzed data in Salesforce.com to accordingly present regular reports to management regarding opportunities, trends and challenges
• Conducted industry and company specific research to assess opportunities for growth
• Managed multiple vertical specific email campaigns simultaneously, while tracking KPIs to measure success

Mt. Prospect, IL, US

- Developing marketing content including presentations, banners, flyers, logos, posters, etc. according to communication plans for different IT topics - Managing internal social media channels, regularly posting content to these channels, and making design changes/edits to the channels via html as necessary - Conducting and collecting research on ChatBots.

Chicago, Illinois, US

Chicago, IL, US

- Building new sales processes and improving current systems so as to promote company expansion- Analyzing usage patterns to assess customer needs and product satisfaction- Coordinating email campaigns which target nearly 8,000+ business professionals- Managing and creating content for the company's social media channels including Facebook, Twitter.

Bachelor Of Business Administration - Bba, Marketing, Information Systems; Minor Studies In Psychology

Education record