Kuma Fang Email and Phone Number
Built-in multi-functional logic-thinking person. Study in finance, economics, market, data analysis, psychology, management thinking, structured thinking.
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Senior Product ManagerUm | Universal Mccann Gmbh Jan 2022 - PresentShanghai, ChinaResponsibilities:- Design and commercialize analytical solutions towards the emerging business demands- Integrate and consolidate 3rd parties’ resources to synergize with our specialty- Lead data-driven communication strategy in pitches and campaign planning to achieve business growthProject experience:- Evaluate marketing ROI towards sales and optimize the performance for a luxury beauty brand- Facilitate open architecture to improve the transparency and efficiency for programmatic buying for a lubricant brand -
FounderMango Invest Co., Ltd Sep 2019 - PresentShanghai, China- Provide long-term investment strategies to help followers succeed in finance.- Share the wisdom of the Giant, financial and psychological knowledge, and news commentary.- Advertise the brand and spread out the word. -
StrategistInner Chapter May 2020 - Jan 2022Shanghai, ChinaResponsibilities:- Play a role in business and client development that leads to the commercial, reputational and overall success- Pro-actively champion quantitative research, and seamlessly marry data science and qualitative researchProject Experience:- U&A research for sports brand. Built up communication concept, product plan, and market entry strategy- Market entry for dairy brand. Analyze on U&A and cultural differences among APAC 4 countries and offer product plan - Market estimation for pet food company. Run segmentation and build up market prediction model for new food category - Brand repositioning consultancy for NEV brand and seek for passion points to resonate with target audience -
Senior Research ManagerConsumer Behavior Research Co.,Ltd. Jan 2019 - Apr 2020Shanghai, ChinaResponsibilities:- Team Management- Communication- Report -
Research ManagerConsumer Behavior Research Co.,Ltd. Jan 2018 - Dec 2018Shanghai City, ChinaIndependently work as a project manager on automotive brand tracking projects, including sample design, questionnaire design, fieldwork management, clients communication, data analysis, report generation, and presentation. -
Quantitative ResearcherConsumer Behavior Research Co.,Ltd. Apr 2017 - Dec 2017Shanghai City, ChinaProject Experience:1. Auto Brand Before/After-Sales Satisfaction Index Project: Monitor satisfaction of joint venture brands' 4S stores by area. Get to know the performance of each brand in each area by satisfaction index. Dig deeper in the reasons behind. And provide improvement suggestions.2. Automotive consumer unmet needs survey (Including electric vehicle samples): Collect samples from 30 cities in whole PRC to realize consumers' life value, emotional needs and functional needs. Track these value and needs in previous year to forecast a future trend. Provide direction and advises for product planning.3. Automotive Brand Awareness and Model Image Project(Including electric vehicle samples): Monitor the performance of joint venture brands and those models quarterly. Track their key performance and dig deeper in good/bad brands and models. Learn the reasons behind.4. Automotive product concept and USP testing: Interview car consumers on new product concepts and USP. Understand their feelings and evaluations. Test the feasibility and get the direction.5. After Launch Survey: Analyze the purchase and reject reasons of new launch models. Evaluate the communication effectiveness.6. Auto Show Evaluation: Analyze important influencing indicator on visitor volume and purchase intention. -
Information Processor (Intern)Omnicure Home Health Oct 2016 - Feb 2017Plano, Tx- Worked directly with insurance companies, such as Aetna, Molina, and Humana, and patients to get claims processed and paid;- Evaluated billing documents and claims data for accuracy and completeness, obtaining missing or correct data when necessary from such sources as the patient's medical record, discharge summary, admissions forms and others;- Communicated and interacted among patients, health care agents, infusion companies, and Lab Corp.
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Assistant PresidentValue Added Llc May 2014 - Mar 2015Rm301, No.688 South Huangpi Road- Operated and managed the social media platform WeChat and boost the number of followers by 2200%, from 150 to 3500;- Built up and managed a campus ambassador team with 13 members in 9 universities in Shanghai;- Hosted several campus seminars in career development theme with the cooperation of universities’ clubs and associations;- Closed sales with the whole sales process, from telephone approach to price negotiation and finally to signing contract.
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Consultant Assistant (Intern)Allegisbn Feb 2014 - May 2014Block A, 14F, Dongzhan Commercial Bldg, 669 Beijing Road West, Sh,China- Reformat job description and post on recruiting platform. Search suitable candidates in database;- Contact potential candidates and reformat their resume;- Interview candidates and recommend to clients after filtering;- Train candidates interview skills. Coordinate between candidates and clients. -
Hr & Admin Assistant (Intern)Kerry Logistic Co., Ltd Jul 2013 - Sep 201314F, No. 218 Tianmuxi Road, Shanghai, China- Filter huge amounts of resume and do the telephone interviews;- Purchase office supplies. Maintain office environment. Inventory. -
Assistant Lobby Manager (Intern)China Merchants Bank Jun 2012 - Sep 2012No.86 Tianyaoqiao Road, Shanghai, China- Assist in credit card business and mobile bank business;- Keep lobby in good order and help out clients’ problems.
Kuma Fang Skills
Kuma Fang Education Details
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3.75/4.00
Frequently Asked Questions about Kuma Fang
What company does Kuma Fang work for?
Kuma Fang works for Um | Universal Mccann Gmbh
What is Kuma Fang's role at the current company?
Kuma Fang's current role is Strategist at Inner Chapter | Founder of Mango Invest Co., Ltd.
What schools did Kuma Fang attend?
Kuma Fang attended The University Of Texas At Dallas, Edx, Shanghai University Of Finance And Economics.
What skills is Kuma Fang known for?
Kuma Fang has skills like English, Human Resources, Digital Marketing, Project Management, Microsoft Office, Consultants, Advertising, Analytical Skills, Brand Development, Marketing, Sas, Spss.
Who are Kuma Fang's colleagues?
Kuma Fang's colleagues are Sebastian Gröschner, Anna Merz, Zallha P., Jennifer Bossmann, M.alejandra Millar Sepulveda, Maja Herdon, Juan Pablo Rojas Barragán.
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