Kuma Fang Email & Phone Number

Shanghai, China

Responsibilities:- Design and commercialize analytical solutions towards the emerging business demands- Integrate and consolidate 3rd parties’ resources to synergize with our specialty- Lead data-driven communication strategy in pitches and campaign planning to achieve business growthProject experience:- Evaluate marketing ROI towards sales and optimize the performance for a luxury beauty brand- Facilitate open architecture to improve the transparency and efficiency for programmatic buying for a lubricant brand

Shanghai, China

- Provide long-term investment strategies to help followers succeed in finance.- Share the wisdom of the Giant, financial and psychological knowledge, and news commentary.- Advertise the brand and spread out the word.

Shanghai, China

Responsibilities:- Play a role in business and client development that leads to the commercial, reputational and overall success- Pro-actively champion quantitative research, and seamlessly marry data science and qualitative researchProject Experience:- U&A research for sports brand. Built up communication concept, product plan, and market entry strategy- Market entry for dairy brand. Analyze on U&A and cultural differences among APAC 4 countries and offer product plan - Market estimation for pet food company. Run segmentation and build up market prediction model for new food category - Brand repositioning consultancy for NEV brand and seek for passion points to resonate with target audience

Shanghai, China

Responsibilities:- Team Management- Communication- Report

Shanghai City, China

Independently work as a project manager on automotive brand tracking projects, including sample design, questionnaire design, fieldwork management, clients communication, data analysis, report generation, and presentation.

Shanghai City, China

Project Experience:1. Auto Brand Before/After-Sales Satisfaction Index Project: Monitor satisfaction of joint venture brands' 4S stores by area. Get to know the performance of each brand in each area by satisfaction index. Dig deeper in the reasons behind. And provide improvement suggestions.2. Automotive consumer unmet needs survey (Including electric vehicle samples): Collect samples from 30 cities in whole PRC to realize consumers' life value, emotional needs and functional needs. Track these value and needs in previous year to forecast a future trend. Provide direction and advises for product planning.3. Automotive Brand Awareness and Model Image Project(Including electric vehicle samples): Monitor the performance of joint venture brands and those models quarterly. Track their key performance and dig deeper in good/bad brands and models. Learn the reasons behind.4. Automotive product concept and USP testing: Interview car consumers on new product concepts and USP. Understand their feelings and evaluations. Test the feasibility and get the direction.5. After Launch Survey: Analyze the purchase and reject reasons of new launch models. Evaluate the communication effectiveness.6. Auto Show Evaluation: Analyze important influencing indicator on visitor volume and purchase intention.

Plano, Tx

- Worked directly with insurance companies, such as Aetna, Molina, and Humana, and patients to get claims processed and paid;- Evaluated billing documents and claims data for accuracy and completeness, obtaining missing or correct data when necessary from such sources as the patient's medical record, discharge summary, admissions forms and others;- Communicated and interacted among patients, health care agents, infusion companies, and Lab Corp.

Rm301, No.688 South Huangpi Road

- Operated and managed the social media platform WeChat and boost the number of followers by 2200%, from 150 to 3500;- Built up and managed a campus ambassador team with 13 members in 9 universities in Shanghai;- Hosted several campus seminars in career development theme with the cooperation of universities’ clubs and associations;- Closed sales with the whole sales process, from telephone approach to price negotiation and finally to signing contract.

Block A, 14F, Dongzhan Commercial Bldg, 669 Beijing Road West, Sh,China

- Reformat job description and post on recruiting platform. Search suitable candidates in database;- Contact potential candidates and reformat their resume;- Interview candidates and recommend to clients after filtering;- Train candidates interview skills. Coordinate between candidates and clients.

14F, No. 218 Tianmuxi Road, Shanghai, China

- Filter huge amounts of resume and do the telephone interviews;- Purchase office supplies. Maintain office environment. Inventory.

No.86 Tianyaoqiao Road, Shanghai, China

- Assist in credit card business and mobile bank business;- Keep lobby in good order and help out clients’ problems.

Master Of Science (Ms), Marketing, Business Analytics, 3.75/4.00

Core Curriculum: Marketing Management, Marketing Strategy, Marketing Research, Business Intelligence with SAS, Marketing Predictive.

Micromaster, Data Science

ColumbiaX, Business Analytics MicroMasters Program Jun.2017 - Present - Analytics in Python, Data Models and Decisions in Business.

Bachelor, Human Resources Management, 3.22/4.0

Activities and Societies: Psychology Association