• Upgraded existing My Telenor App user profiles to enhance recharge and revenue up to 133% by increasing user retention through exploring untapped avenues and use cases.• Grew DAU and MAU by 3% quarterly (on average) by launching acquisition campaigns, gamifying the app to build habits, and launching third party use cases like smart share, app exclusive content, and multiple discounts on My Telenor App.• Created a cost-effective business development plan for Franchises with low installs and high-footfall traffic delivering 40K+ installs on a monthly basis with 20% MoM.

• Planned policy and launch for two new market revolutionizing products including strategy, conceptualisation, user research, feature requirements, user interface, prototyping, testing, rollout, and enhancements.• Driving product performance through growth/attrition analysis, customer segmentation, sales performance, and revenue dashboards, new to bank growth and sales granularity.

• Launched “Beyond Expectations” campaign for American Express which increased spend from PKR0.XXMn per month to PKRXX+Mn per month with average of 70 non-active card holders re-activating.• Communication plan which recorded ever-highest Cash Advance at PKR74+Mn with 40% increase in targeted segment.• Improved e-commerce card approval rate which boosted spending potential by PKR57.12Mn.• Sales & Acquisition Campaign for Credit Card portfolio averaging 6 sales per month jumping to 70+ cards/month.

• Associate in Market Research Consultancy, worked on multiple research projects with clients like Google, JPM, etc.• Providing fast and decisive insights to Clients from around the world including Mckinsey, Deloitte, Bain & Co, etc.

• Trained and assisted 60+ students with assignments and projects.• Conducted a class of 60+ students. Prepared reasoning-based examinations for the students.

• Pakistan’s largest Fashion Discovery Engine, candidate initial screening interviews to initiate recruitment process, performance evaluation of 150+ employees via excel.• Maintaining employee relations in company with 150+ employees while assisting the manager HR, managing databases, and creating policies to set the direction of organisation.

• Being the head intern, led a team of more than 40 interns.• US-based digital marketing firm, cut down 2 weeks of work to 1 day after automating attendance and salary slips via excel pivot table.