I graduated from the University of Liverpool, United Kingdom in 2008 and was awarded ‘Student of the Year’ - achieving distinction in MBA - Marketing. My work experience in the United Kingdom has helped me find my niche…working as a Business Development Manager at Judge Associates in Manchester gave me knowledge of business dealings and provided experience of an area indirectly related to marketing. At Euro RSCG Group I gained expertise of writing press releases and developing PR audits. Fast Web Media challenged my theoretical knowledge of marketing, as I worked to promote the official website of Wimbledon targeting British expatriates in Italy, France and Australia. At SRJ Marketing; my interpersonal skills, confidence, and persuasive abilities were honed as I worked to achieve weekly direct sales targets. Firsthand experience with direct marketing added to my understanding of the effect of different ideas and methods on people from all walks of life. My perspective on advertising in a regulated industry has widened by handling BAT at Ogilvy & Mather Pakistan. Working for Gold Flake has enhanced and evolved my strategic knowledge of VFM brands, thus increasing my understanding of the specific Brand Choice Drivers (BCD’s) that drive consumer behaviour in Pakistan.I believe enthusiasm for the task at hand is essential for the success of any venture. I believe in building good relationships with my clients and meeting their demands without compromising standards. The ability to work well under pressure combined with my leadership skills enable me to manage people efficiently to ensure tasks are completed. The core principles of my work ethic are perseverance and zeal and my academic and career experiences have positioned me to stand out in a dynamic and challenging work environment.Specialties: Successful completion of CIMA Interactive Marketing Certificate Program from DePaul University, Chicago, USA.Digital Trainer at Ogilvy & Mather.