I'm an MBA graduate with a focus on Marketing, Analytics, and Strategy, currently serving as a Senior Consultant at EY India. With over 3 years of experience in spearheading digital business growth, I've led the entire product lifecycle from conception to launch, driving strategic marketing initiatives and optimizing user experience.In my current role, I've crafted detailed product requirement specifications, developed robust test cases, and implemented smart marketing campaigns, resulting in tangible improvements such as an 8% reduction in bugs and a 5% increase in Net Promoter Score. Leveraging my background as a former Software Development Engineer, I possess a strong foundation in technology and a keen eye for detail, enabling me to understand complex software development processes and prioritize user experience.Throughout my career, I've demonstrated a passion for collaborative problem-solving and continuous learning, contributing to numerous open-source projects and leveraging tools such as SQL, Python, Tableau, and Power BI to drive data-driven insights and business growth.With a solid foundation in both technical and business domains, I'm enthusiastic about leveraging my diverse skill set to drive innovation, create value, and make a positive impact in the ever-evolving digital landscape