Leading OTT and New Initiatives for Times Network. - Developing Market-fit product, conceptualization to execution- Leading Tech Discussions for Monetization, Distribution and App Adoption- Liasoning with Content Studios and providing easy workflow integration solutions- Driving P&L initiatives to ensure Product success - Managing Product Roadmap and Initiatives for OTT

- Launched OTT service for News and Entertainment content. Managed end-to-end content pipeline, envisaged and implemented Cloud services workflow, technical costing and P&L- Worked on News Aggregator Application boasting of over 60+ news channels from India and Abroad. App was Developed with Youtube and designed end-to-end content & technical workflow- Managed Network App and increased Play Store rating from 2.9 to 3.5. Revamped the app to manage 3 app flavours for English, Hindi & Regional languages. Increased Downloads by 129% using Deferred Deep Link- Revamped design and User Experience for TE Now Web- MWeb and developing a dedicated app for Times Now. Worked on gamification for user engagement and investment tips from across the domain- Remodeled Ad-integration in app to increase revenue by 72% while retaining MAU and DAU numbers. Reduced App ANR and Crash rate below industry median. Introduced Emojis, Visual Stories, Short Videos and Live streams- Introduced user on-boarding to reduce app uninstalls on first app open from 83% to 37%, increased monthly returning customers by 22% and Avg. Session Duration from 36 mins to 54 mins

- Leading development and design of Self Care (Mobile App) and AssistedC a r eproduct(Single Screen) for 14 OPCO nations in Africa, for Pre-paid, Post-paid, Hybrid, Home Broadband and Enterprise business- Designing optimal customer journey on Hybrid and Postpaid plan registration. Digitizing the journey to reduce customer walk-ins for KYC registration a n d increase remote activation of number- Managing Integration of Single Screen with 16 applications to reduce Average Customer Handling Time in Airtel company owned and franchise owned shops- Achieved Cost Saving amounting to approx $200,000 for each of the 14 OPCO nations per year by reduction in AHT and resources to manage customers

- Managed OPEX &Valuation, Budget, New Partner Onboarding, reward point data management, commercial negotiations and complete platform management- Spearheaded Rewards onMobile PWA and upgradation of web portal with focus on Customer journey, wire-framing, UI/UX with feature planning, adoption & Usage- Managed monthly and seasonal campaigns for promoting Rewards Point Redemption, Seasonal Product Redemption a n d awareness of latest products on rewards portal- Removed RP accrual on delinquency and R purging on on certain clock codes hence reducing valuation cost, modified accelerated R accrual basis MCC for7 Crs. saving- Implemented redemption fee logic and managed communication of value prop via e-mailers and statements, latest offers as well as progress on milestones to customers- Set-up rewards service desk for handling complaints routed through product delivery chatbot- developed for taking customer feedback and ensuring smooth experience

- Managed ATL/ BTL campaigns for X-sell business on credit cards & debit cards from conceptualization to deployment of campaigns by liaising with various cross-functional teams. Worked on segment identification, logic module, system enhancements, collateral development and process closures with stakeholders- Worked on developing digital platforms for scaling up business. Arrested bad portfolio by robust processes and audit checks- Managed Customer Life Cycle through periodical communications and physical/ digital touch points. Worked on welcome offers, occasional offers and spend based aggregation offers to induce stickiness to credit card usage- Worked on new segment identification for product development on credit and debit cards- Worked on data-mined base for increasing effectiveness for acquisition campaigns- Re-visited product offerings, features, benefits and positioning of credit cards on digital platformsfor Women, Doctors and Teachers segment, revisited card facia and customer communication- Launched new product contributing to top line and bottom line of X-sell business. Revamped product with better process and expanded onto other lending formats- Worked on channel development, management and growth. Strengthened processes through customer communication at every corner of the process thus reducing cancellations and queries in later stages- Launched processes with digital lead generation and fulfillment via bank team followed by third party. Worked on real-time lead generation process with instant policy issuance

- Managing branding activities on campus for Benchmark Six Sigma to generate awareness- Organizing guest lecture of prominent speaker and assisting in conducting workshop - Serving as a liaison between the organization and pool of 500 students for Six Sigma certification

Responsibilities:- Elected by batch to meet the aspirations of a batch of 500+ highly talented students, through corporate interaction and placements- Acting as an interface between 500+ students and 100+ companies- Responsible for forging high value relationships with new partners as well as further extending the existing ones with a diverse portfolio of 100+ companies ranging from FMCG, IT/ IT Product, E-commerce, Consulting, Finance, Operations and Trade.

Responsibilities:- Coverage of corporate and non-corporate events related to MBA(IB) program at IIFT in print and online medium- Responsible for handling IIFT’s official blog, Twitter handle and InsideIIM accounts- Managing IIFT's official website for content and upcoming events

- Leveraging "Mobility" handheld device used by salesmen to inculcate best practices on the field and thereby increase sales- Bench-marking across journey, software, hardware and support and finding industry best practices in FMCG domain in Sales Force Automation since the inception- Analysis of technical and behavioral challenges in the field and within management- Providing technical and behavioral recommendations with their respective status of implementation- Projected the app with optimal features and support for training including incentive calculator, daily earnings, median retailer facing time and green channel among others

- Developed market entry plan for Johnson Controls- Hitachi in the Infrastructure industry in India- Gathered data through primary research and secondary research- Identified the Entry points, Competitors and Product categories for the firm- Developed a Budget Forecast for market entry

- Collaborated with Advertising agencies to design and release company advertisements in “SUBURB” magazine(December 2013) and in the “Times Of India” and “Hindustan Times” on a regular basis- Handled communication design for opening of new stores and outlets at places in and outside of Delhi- Brought design intervention in products across various categoriesGot to work with GMR –India’s leading infrastructure developer on a graphic design project- Designed & managed collateral design and corporate identity through logo, business cards, e-mail promotions