ThoughtExchange is the essential growth tool for ambitious leaders who seek rigorous problem-solving at the speed of business. ThoughtExchange enables leaders and organizations to achieve better strategy, execution, decision-making, and prioritization through a new approach to alignment.• Friction-free engagement at scale: Rapid exchanges with 10 or 10,000+ people regardless of language• Patented anti-bias platform: Objectively and inclusively rate thoughts and ideas• Enterprise-grade insights: Data rigor to power precise, aligned decisions• Real-time analytics: Live results and one-click visualization for easy sharing

Responsible for developing online media programs for small to medium business designed to attract and retain new customers. Services offering includes annual marketing planning, responsive website development, SEO, social media and mobile marketing services.

• Strategic Consulting, including business plan, sales & distribution strategy development.• Business development, including distribution development deals with NHP brands in the US to enter the Canadian Market (Bulletproof, Natural Stacks)• Strategic market analysis, including first identifying emerging consumer demands through online analytics and research and then soliciting brands that fulfill them.• Regulatory compliance, including overseeing product and/or site licenses. • Marketing plan creation, including overseeing the design and even the implementation of a specific Canadian marketing plan for brands. • Distribution, including helping to create and oversee all components of inventory management, purchasing, warehousing, order desk, customer care, order fulfillment, invoicing, shipping, carrying accounts receivables and collections.• Sales management, including overseeing field Account Managers and Inside Sales Managers who are responsible for representing brands with pride, from opening accounts to consistent sales calling, promo planning, selling-in, but also helping retailers with sell-through.

Highlights:• 2014 Winner of the Jack Gahler Memorial Award for Excellence in Field Sales.• 2014 Won national contest for highest launch of products into a given territory. • 2013 Awarded Career Milestone Award of sales exceeding $10 Million. • 2013 Top grossing year with 20% growth over 2012 and achieving bonus targets every quarter.• Turned an underperforming territory into what has been for over 9 years consistently top 2 territory in Western Canada. 260% growth in sales since 2004.• Substantial key account experience with accounts such as Whole Foods, Choices Markets, GNC, Alive Health Centers, and Nutrition House.• Used social media to help retailers gain new customer and sell more products.Key Responsibilities:• Meeting territory, brands and key accounts sales targets.• Learning and educating product features, benefits, competitive advantages and value-proposition to the retailer and the consumer. • Working within, and maximizing territorial trade support budget (co-op advertising.)• Implementing company sales strategies and annual promotions for 6 brands. • Promotional calendar creation and review with top accounts.• Meeting new product launch expectations. Duties:• Reviewing territory sales results daily, monthly, quarterly and yearly.• Maintaining in-person contact with customers. • Telemarketing (keeping in touch with accounts in between sales calls.)• Promoting products and presenting new products to accounts.• Exploring opportunities for growth with retailers, such as products not currently carried, displays, end-caps, windows, increased facings, products at eye-level, multiple locations throughout the store, as well as online real estate opportunities.• Overseeing retailer inventory counts and inventory management (expiry, stock rotation, etc.)• Planning, performing product demos as well as organizing educational events.• Monitoring market trends and activities and communicating these to VP of Sales & Marketing.

Worked with VP of Marketing and the CEO to rebrand the image of the company. Also worked closely with distributor to create and execute annual marketing plans and manage all aspects of advertising and new product launches.Highlight:2003 Won Industry award for Best Sports Nutrition Bar.

Actively prospected for new business, handled inbound leads, closed sales and worked with Field Account Managers.Highlight:Built a sales lead into an amazing opportunity that eventually led me to fly to Rome, Italy to present at the United Nations World Food Programme. Ultimately trumped by Microsoft, who offered their solution pro bono.