Kumar Deb Sinha Email & Phone Number

Weybridge, Gb

New Delhi, Delhi, In

Consulted Editorji Technologies in setting up their revenue function. Worked closely with Editorji Leadership team in designing revenue strategy, IP monetization & relevant brand led IP's. Also directly involved in brand & advertiser pitches for Editorji.

Tokyo, Jp

Country Head for Story Lab IndiaMy role involves investing in content creators & developing premium content in India. This includes creating Indian version of globally reputed intellectual properties owned & distributed by Story lab. We also want to partner with leading content creators & co-developing IP's which can be distributed globally and in the process opening up a larger monetisation market for indian creators. Our objective is to help production houses & content creators distribute indian content globally and make India a hub for global content development. Story Lab is also involved in driving branded content solutions for clients and designing content strategy that can create more relevant & engaging conversations for the brand as well as drive sales

London, London, Gb

Lead the content practice for MEC in India. Launch Wavemaker content practice, combining multiple product offering like audio-visual content, social & native,partnerships & experiences to provide media agnostic content solution across multiple touch points married to the brand's consumer purchase journey. Skill Set - Leading a team, P&L management, business development, client servicing, brand solutions Key Clients - Mercedes, Flipkart, Britannia, Colgate, GoDaddy, Citibank, Singapore Tourism, GCP, GEIntellectual Properties Created - Britannia Campus Radio, Mercedes Project X, Flipkart GITC 2, Citibank #Whatsonyourplate, Britannia MilkBikis Kalker Superstars, Mercedes RushesAwards - Emvies, Big Bang

Involved in setting up a new unit within Group M called Mashup. Mashup was a digital content specialization created to drive clients & agencies into digital content eco-system. Our objective was driving consumer conversations using video content as a tool on social platforms. We were pioneers in creating content strategy as a communication tool as well as launching content campaigns for brands. We created 2500+ content pieces for multiple advertisers including Key Clients - Ford, Honda, P&G, Shopper’s Stop, Airtel, Skoda etc. Skill sets – Content strategy, Digital video production,Content Campaigns & Community management Key Projects - Ford Urban Discoveries a content community created to launch Ford EcoSports In India. Honda Mobilio Launch Campaign with Kapil Sharma, Perfetti Gum Charade - a video led mobile interactive game.

Launched Group M ESP Productions, a full fledged production unit to create & produce branded content for television in-house. We produced more than 500 hours of television content in leading General Entertainment Networks across languages & markets. Partner Networks - Star Plus, Zee, Colors, Sun Network, Zee Network, DD National, National Geographic & Asianet Skill sets – Creating TV shows & formats, Production team set up for projects, production budgeting, negotiation, Managing network programming team, Content production, Creative Leadership, Business Development. Key Projects – Mind Games in Star Plus, Mallika-E-Kitchen in Colors, Magar Ke Nagar in Doordarshan & Ooh La Laa in Sun TV

In 2005 along with few passionate leaders we set up ESP (Entertainment, Sports & Partnership) in India. We were the pioneers in creating & producing Advertiser Funded Programs in India. Created more than 500 Hours of branded television content across 20 TV channels in 9 Indian languages. Skill sets – TV Format Development, International Format Licensing & Syndication, Brand Activation, In-depth understanding of South & National TV network programming & operating model. Key Clients - Glaxo SmithKline, Pepsi, Frito Lays, Britannia, Hero Motors, Lufthansa, Castrol etc.Projects - Lufthansa Nat Geo Genius. First TV foray of Lufthansa in India in the form of a 26 part travel quiz show on National Geographic. Britannia Payum Puli - One of the most succesful kids show on Sun TV & Gemini TV. Kurkure Kalale Nijamayathe - Celebrity chat show on Gemini TV.

London, England, Gb

I was recruited by Mindshare to service Glaxo SmithKline for media planning & buying. In the following year I was inducted in the core set-up team of CTG (Central Trading Group – Group M Buying Arm) driving all regional buying for Group M, specializing in South & East Markets. By 2005 my responsibility extended to all Delhi clients for regional TV buying. Skill sets – Media planning, media buying, sponsorship management, content buying, media tools usage for audience buying. Clients Handled – Glaxo SmithKline, Hero Honda, Pepsi Co, Gillette etc.