 Spacewood is India’s leading modular furniture manufacturer, specializing in Modular Kitchens, Wardrobes, and other furniture for homes and offices. Initially joined as General Manager – Retail and promoted to the current position in 2016. Spearheading their retail operations on the PAN India level for Modular Kitchens and Wardrobes and Furniture.  Primarily responsible for opening Company-Owned and Franchisee-Owned Retail Stores in all major cities in India. As of date successfully opened over 40 stores. Responsible from the stage of shortlisting store locations, identifying suitable channel partners, developing store layout and design, and coordinating all activities till store opening. Also responsible for complete recruitment and training of the design and sales team, operations team, execution, and service team. Additionally responsible for developing and offering a comprehensive and latest range of products, writing technical manuals, spearheading new product development, designing training programs, and marketing activities to aid brand building. Further, developed strategic partnerships with leading appliances brands like Siemens, Bosch, Hafele and global accessories suppliers like Hafele, Blum, Grass, Hettich, Inoxa, Kessebohmer, and worktop brands like Kalinga, Silestone, and Caesarstone. As part of an ongoing product development process responsible for sourcing, identifying, and developing high-quality vendors internationally to continuously supply us with world-class products and components.

 BMG Kitchens is a division of the SUHEM group which owns Bahrain Marble and Granite WLL and Bahrain Creative Aluminum WLL, leading suppliers of natural stones and structural aluminum respectively. Both companies have a dominant presence in Bahrain and Saudi Arabia. Working as Business Head to establish a fitted kitchen, bedroom, and bathroom furniture company in Bahrain and Saudi Arabia. Worked on bringing in a major German brand of fitted kitchens in Bahrain and Saudi Arabia. Already set up a private brand under the name of BMG Kitchens after tying up with major component suppliers from Italy, Spain, Germany, and the United Kingdom. Primarily involved in generating sales through the project business. Successfully closed over a dozen projects with over 500 kitchens within a year.

 As Head of the Furniture Division managing products from leading brands of fitted kitchens, bedroom and bathroom furniture, laminated floorings, built-in appliances, solid surface products, and accessories. Major Brands represented are ALNO, WELLMANN, IMPULS Kitchens- Germany, CRESTWOOD Kitchens - UK, KRONO SYSTEMS - Italy, Berry Floor, Belgium, WHIRLPOOL and AEG Appliances, CORIAN from DUPONT- USA, HANEX and STARON from Korea, SILESTONE, Spain, DAMIXA mixers, Denmark. Responsible for achieving turnover and profit objectives & planning and developing product lines, strategies, and marketing programs. Emerged as the country’s largest fitted kitchen supplier with a market share of over 40% market share. Excellent experience in executing very large projects, time-bound projects, and crisis management. Possess a very high level of technical knowledge of the kitchen industry and am abreast with the latest product developments and innovations. Extensive experience in setting up and managing fitted kitchens business. Ability to set up, train, and manage large retail outlets and handle multiple and extraordinarily large projects. Have acquired a massive kitchen order for Bahrain's largest ever luxury villa projects viz. Durrat Al Bahrain and Riffa Views which alone comprise of more than 4000 kitchens valued at over US$ 15 million. Widely traveled overseas and have excellent contacts with leading suppliers of fitted kitchens, laminated floorings, solid surface products, components, and accessories.Achievement Company turnover has increased twenty times since joining. During my tenure sold more than 15000 kitchens for multi-story buildings, government housing projects, luxury villas resorts, and palaces.

 Headed the Western Region of India and was responsible for the entire sales, distribution, and administrative operations. Managed brands like GoodKnight, Hit, and Snuggy. Managed 50 sales representatives and 4 Area Sales Managers serving 300 distributors in 5 states. Achieved a consistent growth of 28% per annum. Increased redistribution from 24000 to over 65000 outlets. Developed localized promotional campaigns to tackle local/Regional competition. Developed excellent trade relations and institutional business.

 Managed around 60 company-owned retail stores. Excellent experience in franchise management. Promoted as Product Manager and managed the International brand "PUMA" sports shoes. Led a team of 8 Area Sales Executives. Successfully launched over 30 models. Developed a special range for women and children. Headed the product development team and helped reduce material costs by over 10% by developing local sources. Planned and executed the sports promotion campaign for PUMA. Managed national-level events like National Table Tennis and Badminton Championships.

 Trained over 150 Sales Executives in Selling skills.