Project 1: Enhanced Amazon's web-based e-commerce platform using Microsoft Commerce Server, improving features like analytics, product catalog, customer targeting, shopping cart, checkout, and membership discounts. Responsibilities included refining the order management system and ensuring seamless order processing across application, process, and database servers.Project 2: Optimized the website, updated content, and implemented digital marketing strategies like SEO to boost online sales. Worked on Amazon's Ecommerce platform to improve cart functionality, increase conversion rates, and simplify checkout by reducing pages from seven to two, enhancing the experience for purchasing and downloading digital products.Responsibilities:Delivered strategic enhancements to e-commerce platforms using Agile and Waterfall methodologies, focusing on analytics, product catalogs, and supply chain optimization. Improved UX, conversion rates, and SEO through cross-team collaboration. Managed product backlogs, led grooming sessions, and facilitated Agile ceremonies for alignment with business goals. Utilized JIRA for tracking, created workflows, and developed user stories for POS, inventory, and supply chain projects. Designed wireframes and mockups to enhance usability. Executed SQL queries and Power BI reports to track customer data and trends. Configured Salesforce Commerce Cloud campaigns to drive engagement, boost revenue, and promote continuous Agile practice improvements.

Enhanced The TJX Companies' ERP system to improve e-commerce functionalities, including inventory and supply chain management, customer accounts, shopping cart, and credit card processing via web and mobile. Delivered core components for a unified e-commerce platform by upgrading linked applications and optimizing operations.Responsibilities:Collaborated with stakeholders and senior business users to define business needs and develop a consolidated e-commerce platform. Created and executed a strategic plan to enhance existing applications, aligning them with business objectives. Authored key documents including BRD, FRD, SRS, and FSD. Applied strategic thinking to facilitate business process re-engineering (BPR) and ensure alignment with the future e-commerce platform. Worked with the business unit to gather and define requirements, including functional, technical, and non-functional aspects. Designed UML diagrams (class, sequence, state) and used MS Visio. Conducted JAD sessions and delivered Requirements Traceability Matrices (RTMs) to ensure requirement fulfillment. Used SQL for data analysis, managed business requirements and product backlog in HP Quality Center, and collaborated with the testing team for test execution, data validation, and UAT phases.

Developed a cloud-based CRM system for ticketing and defect tracking, replacing a legacy Oracle-based call center application. Migrated thousands of accounts with the help of SFDC and third-party vendors. Implemented custom rules, workflows, and reporting. Completed the NetSuite CRM/ERP system integration, including financial system conversion, POS, and order fulfillment redesign.Responsibilities:Led Agile initiatives to implement cloud-based CRM systems, centralizing website, call center, and order management. Directed the NetSuite CRM/ERP transition, optimizing workflows and centralizing data, and integrated BI for better decision-making. Prioritized User Stories, managed the product backlog, and enhanced B2B/B2C commerce applications, including Salesforce Commerce Cloud integration with MuleSoft. Conducted API testing, managed data migration using SQL, and supported Master Data Management (MDM) processes. Facilitated UAT, test planning, and bug tracking in JIRA. Contributed to continuous improvement in Agile practices, aligning project outcomes with business goals through detailed vision and scope documentation.

Project 1: Developed and enhanced the Starwood Preferred Guest (SPG) program user experience by redesigning website architecture to reduce clicks and increase registrations. Focused on providing seamless interactions across various brands and improving website functionality.Project 2: Developed Front Office software for hotel staff, enabling full control of reservations, folio management, concierge services, and night auditing. The system automated reporting and offered customizable, pre-defined reports while integrating with leading PBXs for seamless data exchange.Responsibilities:Collaborated with the Technical team and Product Manager to enhance the SPG program's user experience on Starwood Hotels and SPG websites by improving architecture and reducing user clicks. Utilized agile methodologies to manage product development, align with product roadmap goals, and facilitate sprint planning, daily stand-ups, and retrospectives. Worked closely with the Scrum team to ensure timely progress and coordinated with stakeholders and senior management for periodic status updates.Managed bugs using JIRA and Confluence, reviewed defects, and assigned resolution tasks. Designed SQL queries for QA testing and data analysis, supported UAT execution, and provided regular reports on test results, metrics, and status.