Kumar Piyush Email & Phone Number

Pune, Mh, In

Pune, Maharashtra, India

• As a collaborative effort with the Aftermarket HQ team responsibilities include defining and implementing the Product Development Plan to achieve profitable growth for the region.• Responsible for validating the business case for new development by identifying market potential, target market share, volumes, and sales• Responsible for product strategy execution by translating the product strategy into actionable plans and driving execution to achieve business goals• Manage all new product development projects across the location, develop work planning, milestones, contingency plans, identifying risks, and proposing mitigation tactics and strategies• Identify and quantify the market potential per product line, stay aware of current trends and Collaborate with cross-functional teams to ensure alignment and drive product success• Defining pricing strategy by product line and channel in collaboration with the sales team• Conduct competition analysis to evaluate the range, service, pricing, and Unique Selling Point (USP) for product lines sold in the region.Evaluate Product performance and customer behaviour, and use insights to inform product strategy• Validate the Distribution Analysis for customers by collaborating with each Local Marketing/Sales team, and support the preparation of yearly and mid-term sales budgets by product line• Drive regional sales activity, propose regional campaigns and promotion plans and supervise the organisation of trade shows in the region• Propose branding strategies for the region and support the preparation and execution of regional Customer Development Plans (CDPs) • Support the elaboration and deployment of e-commerce and digital strategies, including feeding the Hitachi Aftermarket website with regional content,oversee the data management of product/customer preference data, regional catalog development, translation, proof-reading, and publication.

Pune Area, India

• Administering the entire Product Line Life Cycle from strategic planning to final launch activities.• Identify and fill product gaps of market by analysing proposed product requirements and product development programs to grow market share, improve customer experience and drive growth.• Compile Product Market & Customer data to generate informed sales & profit Projections.• Determine product pricing by utilizing market data to develop and implement Schemes/ discount to arrive at competitive pricing.• Collaborate cross functionally to Launch New products by developing integrated plan• Monitor market trends, competitor performance, and analysed gaps to adjust strategies to achieve sales goal.• Evaluate each location performance, data trends and determine best methods to improve sales.• Develop Campaign plans to increase engagement with target demography and derive brand,• Design educational and other marketing communication materials standards to ATL and BTL campaigns to support the sales.• Act as a product promoter to build awareness and understanding, represent the company by visiting customers to solicit feedback.Major Accomplishments:a) Successfully Planned and developed HITACHI AUTOMOTIVE MOBILE APP • Plan the road map, architecture and user experience of the product (MVP)minimum viable Product. • Work closely with the technology team to ensure that the product is built to Company vision• Conceptualize user interaction diagrams for the productb) Successfully planned and executed the AUTO EXPO 2018 held at Delhi •Prepared and executed campaign design and activities for Auto Expo. Rewards Received: • Certificate of Recognition for the contribution in the Auto expo 2018 • Certificate of Recognition for the Hitachi Mobile App development

Pune Area, India

•Administering the entire Product Line Life Cycle from strategic planning to tactical activities•Recognizing and implementing new ideas for the growth of market share•Accelerating inventory turnover and product availability by reviewing & adjusting inventory levels and production schedules; managing marketing activities (distribution, pricing & so on) for new products•Marketing for new products, determining product costs & prices and formulating positioning strategies•To assist marketing manager in formulating discount/incentive schemes to arrive at competitive pricing •Studying the profit levels (leveraging contribution margin)•Develop effective working relationships with customers through regular meetings, identify and obtain further sales and business development opportunities •Work with the group marketing team to develop marketing campaigns to support sales strategy; generat new business and raise awareness of other company products •Assist in market research on competitors and rival products, submit detailed reports and analyse the same

Kolkata

•Work closely with Channel Partners in Eastern region, building their business plan and strategy,build capacities for the given market of engine •Work on territory planning to finalize the Annual Business plan for entire location, identifying new channel Partner and ensuring right readiness support to the channel partners.• Monitoring of inventory and formulate strategy to reduce inventory carrying •Design and execute promotional campaigns, trade promotional scheme,customer engagement process for channel partner to make selling operations more effective and efficient.•Keep track of market trends and segment strategies, benchmarking KSPG product and offerings against that of major competitor’s and OES

Ahmedabad

•Maintain and foster sales for selected parts in close cooperation with OEM team.•coordinating with manufacturing plants and Application Engineering for new product development, based on input from OEM Like TATA motors, Mahindra & Mahindra, Amul Industries,KOEL•Quote prices, credit terms and bid specifications, technical briefing for channel partner’s team within product range

Ahmedabad

•Worked as a Subject Matter Expert in designing sales funnel, service channels and operational execution for Channel partner, for creating a robust sales channel .•Steered channel partner sales team training program based on capacity and capabilities assessment. •Strategize with the channel sales team to generated sales, increasing productivity and maximizing upselling and cross selling services to existing customers .•Reviewed and analyzed business performance, competitors and strategic plans involving customer acquisition and business development

Bhubaneshwar Area, India

• Reviewed and analyzed the market of Videocon products in Bhubaneswar• Worked on creating brand awareness• Initiated market research studies for television and refrigerators with dealers and customers and analyzed findings• Coordinated and participated in promotional activities and trade shows.• Consulted with buying personnel to determine projected demands for the products and services.

Pune Area, India

•Market research for use of VAS of mobile companies•Collecting primary data from the user regarding VAS•Participated in requirements meeting and data mapping session to understand business needs•Produced reports using excel and power point

Executive General Management Program(Egmp), General Management

Aebs-European Business-Exchange Student Program, Management

5 months Exchange Program in European business - International Marketing,European Retail,EU and World,International Management as subjects

Pgdm, Marketing/Marketing Management

PGDM-Marketing

 B.Tech, Electronics And Instrumentation

B.Tech