• Worked with various Salesforce.com objects like Accounts, Contacts, Leads, Opportunities, Reports, and created custom objects based on Business need.• Developed Lightning components using Salesforce Lightning framework and created respective Components, Controllers and Handlers based on the requirement.• Created New Reports, New Dash Boards, and worked on Data Loader by uploading about close to a million records and experienced in cleansing and De-duplicating bulk loads.• Used SOSL query to search all objects including custom objects.• Created Custom Objects and fields for transactional and contractual information.• Created workflow rules, defined related tasks, email alerts, and field updates.• Created page layouts, search layouts to organize fields, custom links, related lists, and other components on record pages.• Created multiple Lightning Components, added CSS and Design Parameters that makes the Lightning component look and feel better.• Generated Apex Classes using WSDL and wrote business logic layer for integration with external web services to the system for functional needs.• Worked on Lightning Process builder flows, Connect API, Chatter and quick Action.

• Worked as a Salesforce Admin/Developer and Marketing Developer.• Setup and Implemented Salesforce marketing cloud 2.0 org.• Experience on marketing cloud connect for integration purposes.• Enabled Aura Framework, by adding Aura Attributes and Aura Handlers for Events to focus on Logic and Interactions in Lightning Applications. • Created lightning components using CSS and design parameters from lightning design system for better look and feel. • Created custom pages with lightning components. • Developed custom approval process through apex involving multiple approvers to accomplish the complex business requirement. • Developed Apex classes with methods to expose as web service. • Developed visualforce components for code reusability across the project. • Created Apex triggers and classes to accommodate bulk process of data/records according to the business needs.• Upgraded from Exact target 1.0 to Salesforce Marketing 2.0.• Used AMP scripting to use data from Data Extensions and involved in different email campaign. • Managed communications and content in the Marketing cloud. • Worked with Contact Builder, Journey Builder, Email Studio and Automation Studio in Exact Target.

• Involved in integrations between Salesforce and Salesforce marketing cloud using the connectors.• Worked in setting up Marketing Campaigns, Campaign Hierarchies, Lead Queries, and Assignment rules.• Modified existing Approval processes and created Approval steps which used email alerts and field updates.• Hands on experience in implementing the Marketing Cloud Journey Builder. • Created Account, Data Extensions, Users, Roles under Administration Settings.• Created custom Landing pages and Approval pages. • Provided community portal for accessing the information for the users.• Developed integrations to integrate data from Salesforce.com using SFDC APIs.• Configured and designed journey's using journey Builder.• Hands on experience in creating the Workflows using Journey Builder. • Created many Data extensions to accommodate custom scenarios. • Extracting the reports according to the requirements to send follow-up emails.• Used to assist the IT Team with implementing, enhancements, fixing bugs and making operational changes to new and existing Visual Force, APEX triggers, test classes and etc. • Administered, configured, and maintained Salesforce.com application user profiles, roles, assigning permission, generating security tokens, validation Rule, upgrade installation.

• Performed the roles of Salesforce.com Admin and Developer in the organization. • Interacted with various business team members to gather the requirements and documented the requirements. • Developed custom Business logic using Apex Classes, Visualforce pages. Used Visualforce components like Page Block, Command Buttons, Action support, Action Function.• Developed various Custom Objects, Tabs, Entity-Relationship data model, validation rules on the objects and tabs, Components and Custom links. • Configured Salesforce Automation (SFA) for Campaign management, Opportunity Management, Account and Contact Management, Data Quality Management. • Created page layouts, search layouts to organize fields, custom links, related lists, and other components on a record detail and edit pages. • Created business process documents by gathering business process details and business rules for each scenario, using a variety of techniques such as interviews, task and workflow analysis, document analysis, surveys, storyboards.

• Developed Apex coding which includes Triggers, classes for custom controllers and controller extensions, schedulable apex classes, batch apex etc., according to the functional needs of the application. • Designed, and deployed the Custom objects, Custom tabs, Entity-Relationship data model, validation rules, Workflow Rules, actions, Auto-Response Rules, Page layouts, mini page layouts, search layouts, custom Components, custom compositions, and custom reports to suit to the needs of the application. • Setup, maintained and optimized Email marketing campaign utilizing Exact Target/Salesforce Marketing Cloud.• Created several workflows by defining rules, approval processes and related actions. • Wrote several SOQL & SOSL queries in the apex coding with consideration to Governor Limits for data manipulation needs of the application using platform database objects. • Defined lookup and master-detail relationships on the objects and created junction objects to establish Many to Many relationships among objects. • Configured salesforce and marketing cloud integration user along with configuration in salesforce.• Successfully configured the Marketing Cloud Connect (formerly the v5 Salesforce Integration) to connect the digital marketing capabilities of the Salesforce Marketing Cloud with the data management, segmentation and campaign management tools in Salesforce.• Worked on the Eclipse IDE with Force.com plug-in environment for writing Business logic in Apex Programming Language, testing and deploying.