Kumar Ramasubramanian Email & Phone Number

Parsippany, New Jersey, United States

Managed the development and release of the POCN App - a first of its kind HIPAA compliant iOS and Android App exclusively for the professional nursing community to engage with their peers and patients and grow in their careers.Managed the development and release of POCN+ – the first peer-led, on-demand educational video and podcast platform just for NPs and PAs. POCN+ is available across a variety of channels – Mobile, Web and OTT, on multiple operating systems – iOS, Android & Windows and on various OTT devices – Amazon Firestick, Apple TV and Android TVOverall product management responsibility for POCN’s digital, data and analytical products and services.Direction, oversight, execution and monitoring of POCN’s product portfolio & business lines, new business initiatives and client expansion projects. Act as a Subject Matter Expert, work closely with cross-functional teams to help build product strategy, roadmaps, and create business and functional requirementsBuild consensus throughout business leadership, and collaboration with POCN’s business partners and the implementation team(s).Implement continuous improvement processes to ensure consistent delivery of effective and value-added products and solutions.

Titusville, Nj

Responsible for leading and implementing processes, solutions, and capabilities to drive the strategies for Medical Affairs internal solutions, with a focus on Contact Center solutions. Portfolio Management of programs/projects that support Scientific and Medical Affairs customer facing teams (Field Based Medical Staff) ensuring effective customer interaction integration across functions. Ensure effective integration of processes and solutions to drive the Customer Connections strategy. Advance patient care by providing stakeholders with access to scientific evidence for Janssen products via engaging and innovative channels.Business process mapping and development of new, transformed processes to advance Contact Center Customer Engagement for HCPs, Payers, PBMs, Patients/Caregivers, Health Systems.

Titusville, Nj

Strategic partner to Janssen SCG, the department within Janssen that oversees and manages Patient Affordability, Access, Adherence programs & solutions.Partner with SCG and program vendors to translate strategic objectives to initiatives & manage the implementation of the initiativesManagement of stakeholder communications, program planning, cross functional team building, business reviews, joint program design & review. Management of project financials, monitor, track & reconcile expenditure and costs against delivered and realized benefits.Oversee & manage the implementation of government exclusions program at Point of Service (PoS) & Enrollment/Activation & Rebate request processing.Oversee and manage the vendor compliance processCollaborate with procurement, contracting & compliance – for contracts, MSAs, Work Orders & Statement of Work (SOW).Oversee & manage release planning for the programCollaborate with other SCG teams in the preparation of SOPs & vendor audit compliance issue resolutionManage day-to-day interactions with the platform execution team (internal & external)Accountable & responsible for the end to end delivery of the eService & system integration workstream from discovery to implementation Oversee, manage & direct all integration touchpoints & partners (internal as well as external) Provide recommendations & subject matter expertise to the overall program design strategy & execution

Strategic partner to pharma companies on HCP/Patient marketing initiatives, product launches providing recommendations & subject matter expertise related to campaign planning, execution & measurement.Partner with agency partners & other 3rd party vendors & manage the operational execution of the strategic plan (segmentation, campaign & tactic plan & fulfilment)Led the business solution architecture design/implementation and delivery of a complex large-scale global customer marketing platform for a major pharmaceutical company. The project involved consolidation of programs across 50+ countries and six vendors, a highly strategic and visible initiative both for IMS as well as the client. Solution architected, managed and delivered five new marketing campaign automation deployments

Work closely and collaboratively with Marketing, Technology, Account Management and other program teams to define and implement the product vision and strategy to advance the M3 Health suite of mobile applications and solutionsDevelop and deliver differentiated mobile solutions for the life science industryProvide sales support assistance as needed, including RFP creation, solution design leadership, and product advocacyIdentify market problems and unsolved product problems, analyze and suggest possible solutionsGather business requirements from different teams and integrate them into a product roadmap that includes detailed product objectives and prioritiesPerform competitive analysis by tracking competitor product features and develop competitive differentiation strategy.Make recommendations for new products and product enhancementsPrepare business cases for proposed solutions, providing an objective analysis of a potential new market opportunity to be used as a basis for investment decisionsParticipate in and contribute to discussions about software's architecture and technical roadmapSupport and Manage Product Development & Implementation

Lincoln Park, Nj

Managed a successful implementation of Multi Channel Marketing programs and ongoing operations. Working closely with the client, internal stakeholders, other cross-functional teams, and several client vendor companies defined, managed and implemented the entire program that included outbound & inbound telesampling, call center setup, sample allocations, order management, fulfillment & reporting.Managed and delivered a highly successful implementation of the Sample Allocation Optimization Engine (AOE). Worked closely with the client (Pfizer) and client services to define the product, managed an offsite development team of 10 and partnered with the client’s multi-channel implementation partners, Veeva’s iRep & the client’s data warehousing (CIR) team.SME and Solution Engineer for NextGen an end-to-end IT infrastructure and business process revamp program from data entry to fulfillment.Solution engineered and managed several product enhancement, process improvement and market differentiator initiatives for the company such as the sample operations & sample accountability business intelligence reporting platforms, online ordering, consolidated shipment, peer to peer call center, sampling communications etc., Responsible for project management, product definition, product specifications, implementation support & management, solution validation, post-production support & change management for all core products/servicesCo-owned the creation, review and support for product management artifacts such as the Product Requirements Document (PRD), Product Definition Document (PDD), Sales & Marketing presentations, post-production support & end-user training plan/user guide for all products and service offerings. Subject Matter Expert (SME) for all standard and non-standard products and services.

Piscataway, Nj

Played a pivotal role in the creation of a new product management division and a successful revenue stream with 12 successful implementations in 2 years.Worked closely with the senior management to understand Cardinal’s vision for new product development and transformed their strategy and vision into business and implementation plansManaged the development of four new products – including a Budget Allocation Module and a Business Intelligence tool that measured the effectiveness of speaker led promotional & CME meetings in brand & prescription promotion using IMS supplied prescription dataOwned the project management, product definition, product specifications, implementation support & management, solution validation, post-production support & change management for all productsActively participated in the design and SDLC reviews to ensure continuity from requirements through delivery

Bothell, Wa

Successfully delivered two key modules of Odyssey 2 Release 3 – Analysis, Development, Configuration Control & Validation SupportManaged a team of business analysts and developers for the GSM R3 release

Overland Park, Ks

Managed a team of analysts, developers and process consultants in the successful delivery of the largest module of the project (Customer Acquisition)Acted as a product evangelist in creating product awareness & end user buy-in for the new solution for the business units across the globe which proved vital for the acceptance of the solution