• Development & execution of Marketing mix for the brand in line with the overall Marketing strategy.• Planning & execution media campaigns/ATL/BTL promotion initiatives for the brand in co-ordination with Advertising & Media agency.• Design-Execution-Closure of Periodic Sales Schemes (Channel Partner & Consumer) • Budget Planning, Control and Variance analysis for the region. • Dealer centric activity: Annual dealer conference, Festival celebration at branch level, Event Management. • Market Intelligence - Analysis & evaluation of adata related to the brand & category to gain Customer insight.• New Product Introduction – Analyze market research for qualitative or quantitative parameters to identify opportunities in brand portfolio and profitability, by creating a business case and recommending product innovations, new brand/line extensions, and assisting in market launch in order to expand the brand portfolio, market share & profits.

1. Brand Launch- Reliance Cement in Eastern UP region2. Brand development, Below-The-Line Communication and activation in the region.3. Analyzed and implementation of programs and ensured facilitation of consumer awareness of products. 4. Planning & Preparing Branding budget for the region.

Managing Brand and Promotion activities in North India. (9 States)- Develop Budget Plan for regions and monitorig its effective utilization by regional sales office- Manage BTL Activities- Conduct Market Research- Monitor Centralized Brand and Promotion Activities- Develop Innovative mode of branding- Monitor Vendor Work Output- Co-ordination with coporate office and regional sales offices

To explore and understand the launch of new products and to know the customer's attributes regarding the product and the related advertisement.

• Effectively implemented the project in the district by achieving the target of 200 Hectares.• Assisted the company to have MOU with banks for investment in the district.• Was associated with Company to structure a business plan for Bio-fuel mission which has formally been approved by Ministry of Panchayati Raj and it is in progressive stage of entering into MOU under Public Private Panchayat Partnership.