Reporting to the Head of Marketing, collaborating with the Sales, and Customer Success Team, building an in-house Marketing team in India for the North America Market. This includes database management, sales operations, outbound marketing, product marketing, experiential marketing, and paid/ SEO marketing. Additional Responsibilities include: 1. Procuring Tools and collaborating with Outsourced Team2. Organising Webinars, Roundtable and 3rd Party Events3. Building TAM4. Content Production and distribution5. Product Messaging and ABM Enablement6. Building Industry advisory and customer advisory board

Reporting to Chief Business Officer, Working directly with CEO and CXO leaders. Setup end to end Demand Generation Infrastructure for US, India Market including Resource hiring, Tools onboarding, Training, Revenue planning and execution. Handling three teams - ABM Outbound & Inbound, Marketing Operations, and Marketing Research. Helping in executing Pre to Post field marketing ( US & India).Achievements: 1. Built 11K Contacts TAM with 950 Accounts Research in 3 Months manually. Shifted focus from Aggressive Outreach to Strategic Outreach. 2. Crushing the industry conversion rate standards by achieving Q-O-Q hit rate of 83% DCS to DCC, 69% DCC to SAL, 35% SAL to Client Conversion. 3. Onboarded Marketing tools including Dripify, Linkedin Helper, Outreach.io, Apollo.io, Lusha, Zoominfo, Linkedin Recruiter and Linkedin Sales Navigator to improve Productivity by 3X Times. 4. Created a real time Activity level to Client Level conversion Dashboard (Planned Vs Achieved) to provide holistic overview to leadership by integrating Marketing tools with Salesforce and creating report to integrate with GSheet to get real time updates. 5. Created Dashboard for revenue plan against the Marketing activities including resources allotment to achieve yearly goals. 6. Built the Demand Generation team from scratch by Expanding Marketing team size by 10x times.

Responsible for demand and lead generation through multiple Tactics:1. Leadership Networking events such as SSON, Radiance, ABSL, Deloitte University2. Direct 1:1 Email/ Linkedin InMail Marketing3. Global Business Process (GBS) and Finance Podcast Handling 6 members team which is responsible to support the executive leadership team with Market and company research to help them in building relationships and generate a sales pipeline. Handling special projects that include Total Addressable Market (TAM) creation, Salesforce process Modification, Marketing Campaigns Management, and Playbook creation for process knowledge, event cost analysis and team KPIs building. Procured Marketing tools including Outreach.io, Apollo.io, Seamless.ai, and Linkedin Sales Navigator to streamline the process.

Founded Initiative, developed the entire process for capturing insights of Industries and companies above $1B revenue, transitioning information to ABM and Sales teams to facilitate demo meetings through cold calls and email prospecting with Order to Cash and finance leaders, and tracking data in Salesforce.Built a team of 3 FTEs and 5 interns for EMEA and North America operations support. Achieved 105% sales pipeline growth by automating the process within 6 months.Research Key Areas - Revenue, DSO, A/R Volume, OPEX, Bad Debts, Doubtful Allowances, M&A, Leadership changes, Power players, and Org Structure!

Generated Sales pipeline for $1B+ revenue B2B companies through effective Outbound, Inbound Marketing, and Cold Calling, resulting in successful demo calls with Order to Cash and Finance leaders.Introduced cold calling process in India marketing team, achieving 1.5x increase in lead generation success rate after training them and implementing 8x8 cold calling tool.