 Drive strategy for business development and brand visibility across the major e-Commerce platform. Develop promotional campaigns and offers across the year to achieve the sales targets. Monitoring and timely highlighting of competitor campaigns on E-commerce portals for timely intervention and tactical play. Work closely with support teams (Finance, Marketing, and SCM) for smooth functioning of operations and execution of ecommerce business policies. Ensuring documentation of online promotional and sales activities and managing social media accounts and campaigns especially from customer queries addressable standpoint Management of product listing online – ensure product descriptions and technical specifications are well explained in simple customer centric language.  Manage and maximize opportunities to increase targeted traffic to the website through a variety of marketing channels including; affiliates, PPC, SEO, email, display etc. To develop good relationship with key business associates

 Work collaboratively within the organization to ensure execution of key online initiatives that lead to increased market share and profitability. Track progress against targets on an ongoing basis and take necessary action with partners to refocus efforts if targets are not met. Analyze key analytics metrics for driving unique visitor counts and overall conversion performance; utilize findings to develop both tactical and strategic recommendations and execute against those strategies. Drive sales revenue and bottom line profit through online merchandising strategies. Management of product listing online – ensure product descriptions and technical specifications are well explained in simple customer centric language.