Designing Advertising Strategies
This internship offers a focused and immersive experience in the realm of advertisement campaigns. The primary objective is to comprehend consumer behavior within the targeted segment and utilize that understanding to create compelling campaigns centered around shared values. Throughout the internship, the participants gain insights into five distinct types of advertisement campaigns, namely: Value-based/Product-based, Social Calendar-based, Social Cause, Current Trends, and Informational.The process of designing such campaigns is thoroughly analyzed and applied, starting with the identification of the core value to be communicated through primary research of the targeted segment. Subsequently, consumer behavior towards the identified value is meticulously studied to form a central idea that aligns with the communication goals.Participants are guided in crafting concise and effective scripts, typically consisting of 10-15 seconds of active voice messaging, tailored to cater to the specific audience of each campaign. The objective is to deliver clear and straightforward messages that resonate with the target audience.Additionally, the internship entails a comprehensive analysis of major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Participants study and categorize posts on these platforms into the five types of advertisement campaigns. Moreover, they identify and analyze the targeted segment, consumer behavior, and consumer insights for each post during the years 2020 and 2021.By the end of this internship, participants would have gained practical experience in understanding consumer behavior, crafting value-based campaigns, and effectively utilizing various social media platforms to deliver impactful advertisements. They will be well-equipped with valuable skills and knowledge to excel in the dynamic world of advertising and marketing.
