Kumar Vikas Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

India

Mumbai Area, India

 End to end Product, base and revenue ownership of prepaid vertical. Revenue planning & strategizing ways` to achieve it. End to end Product, CVM/CLM of prepaid base for Vodafone and Idea brands, handling a base of 1.1cr. Revenue management of 100 Cr monthly, planning & strategizing ways to achieve it. Generating data driven consumer insights, through various business analytics and then taking actionable steps that focus on improving key performance indicators Responsible for managing & strategically augment various business KPIs, Customer Lifecycle/Value Management, Product Management, NPD, Revenue planning and using & integrating different communication media like Posters, SMS,OBD, IVR,USSD and so on. Leading installation & CLM for Apps & upselling recharges via digital mediums like Paytm/Idea App, ranked among top 2 in digital KPIs across India. Third Party Coupons bundling, like Amazon, Ola, Box8 Etc. Designing, Implementing, Measuring & Modifying the Segmented Grid for around 1.1 Cr subscribers through scientific programs and segmentation.

Ahmedabad Area, India

 Responsible for managing & strategically plan increase in prepaid data user base, churn management, revenue enhancement, segmented product penetration, NPD and ARMB management Base management of 1.5 Cr and a data revenue contribution of 30%, to prepaid GSR of 150Cr New process development and implementation like *121#/*122# automation Spearheading launch of 4G in Gujarat: Core member of 4G launch CFT. Expertise in tools like BI-COGNOS, SAS, MS office.

Ahmedabad Area, India

 Revenue delivery from acquisition bucket To drive the development of Offerings and Pricing plan within the overall Marketing strategy and execution of plans to achieve desired objectives.  VLR Management, Acquisition Churn Control through U&R activities. Customer Segmentation and campaign rollout basis Usage /Geography/VLR/AON days Framework Creation for Customer Lead Generation and driving programs for the same Competition Mapping for products and offers for the product competitiveness Segmented Mar Com promotional activity for various products. Customized programs for LCMS clusters Maintaining optimal FRC mix to ensure quality and hence M2 delivery Trade marketing Preparing and analyzing ASM,Retailer Wise quality, Zone-wise performance To analyze the early trends of the acquired customers and offer products accordingly to increase usage.

Bhopal Area, India

 Revenue delivery, VLR Management Churn control Customer Segmentation and campaign rollout basis Usage/ Recharge/Geography/VLR days Monitor performance of Products/Offers launched and Tune the products on dynamic basis Competition Mapping for products and Offers Segmented Mar Com promotional activity for various products. Monitor usage trends and generate Insights. Formulate plans to increase usage and MRP spent of customers Preparing and analyzing Retailer Wise Recharges , Paper Vouchers, Zone-wise performance Designing segmented products and offers for precise positioning Information Warehouse: Regular analysis of database and KPI's related to the campaigns in SAS CI. To design plans and programs for increasing the penetration and hence the usage.  Additional responsibility of acquisition for 6 months: Ensuring M2 delivery and acquisition handover CSM wise/retailer wise quality check Schemes rollout to encourage retail participation. Liasioniing with sales to track competition and to have market insights.

Bhubaneswar

 Handling each revenue verticals of UnR & VAS for increased equity Revenue delivery, VLR Management Customer Segmentation and campaign rollout basis Usage/ Recharge/Geography Monitor performance of Products/Offers launched Competition Mapping for products and Offers Segmented Mar Com promotional activity for various products. Monitor usage trends and generate Insights. Formulate plans to increase usage and MRP spent of customers Preparing and analyzing Retailer Wise Recharges , Paper Vouchers, Zonewise performance Designing segmented products and offers for precise positioning To design plans and programs for increasing the penetration and hence the usage.  Vendor management

Managing wide portfolio Voice and non Voice VAS, handling each separately for increased equity.Designing and launching VAS products for prepaid and postpaid customersIncreasing ARPU from all VAS revenue verticals in Voice and Non-Voice VASLaunching VAS products for prepaid and postpaid customers in the circleIncreasing Usage and penetration of VAS verticalsInducing Non-usage subs to increase usage and expenditure on VASUpselling Voice and non Voice products to customersUnderstanding the usage pattern and behavioural aspects of the various customer segmentsProduct development & designLaunching Innovative products & Services in Voice and Non-Voice VASDesigning segmented products and offers for precise positioningHandling each VAS revenue vertical separately for increased equityWorking closely with VAS tech/IT/IN for conceptualizing of productsTesting and rating of productsConceptualize promos to upsell various servicesAnalyze usage patterns on various services to arrive at trends, if any, study consumption pattern / new trends / fads in related industries like entertainment (movies, music, etc), media, internet (blogging, chatting, etc) and devise promotional plans accordingly to increase usage / penetrationRevenue Monitoring / MISPreparing monthly revenue projectionTracking daily revenues, monitoring daily usage & gross adds / churn on all services

Dhanbad Area, India

Pgpm, Marketing

Bachelor Of Engineering (B.E.), Mechanical Engineering, 1St Class

Education record