Kumar Vikas personal email
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• Nearly 17 years of experience in Digital transformation, seasoned Product Manager/Owner, Product analysis, driving product vision and strategy, product lifecycle management including value proposition & functionality, and product strategy.• A dynamic leader with passion to bring energy and motivate team members to bring out their best. Excellent MD level stake holder management skills with the ability to create a conducive work environment for smoother change management & prompt result.• E2E thinking & execution capabilities at scale, to support vision & deliver business value.• Accredited rebuilding of the end to end online SIM ordering journey platform & its delivery App (Order Management System). This involved conceptualizing the user flow, redesigning wireframes, and overseeing the launch phase.• Pivotal in boosting revenue through customer insights, improved engagement, and guiding feature enhancements via focused market research for future product roadmap.• Resourceful in performing in-depth data analysis & processing activities involving analysing data for extracting useful information for product enhancements/enrichment.• Extensive experience of driving digital properties through STP (Segmentation, Target & Positioning) with expertise in B2C marketing and customer management.• Spearheaded end-to-end product & CVM/CLM of pre-paid business.• Defined & managed a comprehensive go-to-market strategy and plan that included positioning, launch strategy, public relations, sales support and partner material.• Excellence in Campaign management, market segmentation, product segmentation, targeting, positioning, new product development, and customer retention.• Expertise in revenue planning and related forecasting.• Achievement-oriented professional with excellent people management skills and capability to manage change with ease.
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Sr Principal Product ManagerAccentureMumbai, Mh, In -
Group Product Owner ManagerAccenture Nov 2022 - PresentMumbai, Maharashtra, India -
Product Owner, SonylivSony Pictures Networks India Jun 2021 - Oct 2022Mumbai, Maharashtra, India -
Product Owner, Digital Customer Acquisition, Digital Sales, E-CommerceVodafone Idea Limited Sep 2018 - Jun 2021India -
Product Manager, Prepaid Cvm/Clm HeadVodafone Idea Limited Oct 2017 - Sep 2018Mumbai Area, India End to end Product, base and revenue ownership of prepaid vertical. Revenue planning & strategizing ways` to achieve it. End to end Product, CVM/CLM of prepaid base for Vodafone and Idea brands, handling a base of 1.1cr. Revenue management of 100 Cr monthly, planning & strategizing ways to achieve it. Generating data driven consumer insights, through various business analytics and then taking actionable steps that focus on improving key performance indicators Responsible for managing & strategically augment various business KPIs, Customer Lifecycle/Value Management, Product Management, NPD, Revenue planning and using & integrating different communication media like Posters, SMS,OBD, IVR,USSD and so on. Leading installation & CLM for Apps & upselling recharges via digital mediums like Paytm/Idea App, ranked among top 2 in digital KPIs across India. Third Party Coupons bundling, like Amazon, Ola, Box8 Etc. Designing, Implementing, Measuring & Modifying the Segmented Grid for around 1.1 Cr subscribers through scientific programs and segmentation. -
Prepaid Data Customer Value Management (Cvm)Idea Cellular Ltd Jun 2016 - Sep 2017Ahmedabad Area, India Responsible for managing & strategically plan increase in prepaid data user base, churn management, revenue enhancement, segmented product penetration, NPD and ARMB management Base management of 1.5 Cr and a data revenue contribution of 30%, to prepaid GSR of 150Cr New process development and implementation like *121#/*122# automation Spearheading launch of 4G in Gujarat: Core member of 4G launch CFT. Expertise in tools like BI-COGNOS, SAS, MS office. -
Prepaid Acquisition HeadIdea Cellular Ltd Mar 2015 - May 2016Ahmedabad Area, India Revenue delivery from acquisition bucket To drive the development of Offerings and Pricing plan within the overall Marketing strategy and execution of plans to achieve desired objectives. VLR Management, Acquisition Churn Control through U&R activities. Customer Segmentation and campaign rollout basis Usage /Geography/VLR/AON days Framework Creation for Customer Lead Generation and driving programs for the same Competition Mapping for products and offers for the product competitiveness Segmented Mar Com promotional activity for various products. Customized programs for LCMS clusters Maintaining optimal FRC mix to ensure quality and hence M2 delivery Trade marketing Preparing and analyzing ASM,Retailer Wise quality, Zone-wise performance To analyze the early trends of the acquired customers and offer products accordingly to increase usage. -
Product Manager, Usage & Revenue/Clm(Cvm)Tata Docomo Apr 2012 - Feb 2015Bhopal Area, India Revenue delivery, VLR Management Churn control Customer Segmentation and campaign rollout basis Usage/ Recharge/Geography/VLR days Monitor performance of Products/Offers launched and Tune the products on dynamic basis Competition Mapping for products and Offers Segmented Mar Com promotional activity for various products. Monitor usage trends and generate Insights. Formulate plans to increase usage and MRP spent of customers Preparing and analyzing Retailer Wise Recharges , Paper Vouchers, Zone-wise performance Designing segmented products and offers for precise positioning Information Warehouse: Regular analysis of database and KPI's related to the campaigns in SAS CI. To design plans and programs for increasing the penetration and hence the usage. Additional responsibility of acquisition for 6 months: Ensuring M2 delivery and acquisition handover CSM wise/retailer wise quality check Schemes rollout to encourage retail participation. Liasioniing with sales to track competition and to have market insights. -
Deputy Manager Clm/Cvm PrepaidUninor (Telenor Group - Norway) Feb 2011 - Apr 2012Bhubaneswar Handling each revenue verticals of UnR & VAS for increased equity Revenue delivery, VLR Management Customer Segmentation and campaign rollout basis Usage/ Recharge/Geography Monitor performance of Products/Offers launched Competition Mapping for products and Offers Segmented Mar Com promotional activity for various products. Monitor usage trends and generate Insights. Formulate plans to increase usage and MRP spent of customers Preparing and analyzing Retailer Wise Recharges , Paper Vouchers, Zonewise performance Designing segmented products and offers for precise positioning To design plans and programs for increasing the penetration and hence the usage. Vendor management -
ExecutiveVodafone Sep 2009 - Feb 2011Managing wide portfolio Voice and non Voice VAS, handling each separately for increased equity.Designing and launching VAS products for prepaid and postpaid customersIncreasing ARPU from all VAS revenue verticals in Voice and Non-Voice VASLaunching VAS products for prepaid and postpaid customers in the circleIncreasing Usage and penetration of VAS verticalsInducing Non-usage subs to increase usage and expenditure on VASUpselling Voice and non Voice products to customersUnderstanding the usage pattern and behavioural aspects of the various customer segmentsProduct development & designLaunching Innovative products & Services in Voice and Non-Voice VASDesigning segmented products and offers for precise positioningHandling each VAS revenue vertical separately for increased equityWorking closely with VAS tech/IT/IN for conceptualizing of productsTesting and rating of productsConceptualize promos to upsell various servicesAnalyze usage patterns on various services to arrive at trends, if any, study consumption pattern / new trends / fads in related industries like entertainment (movies, music, etc), media, internet (blogging, chatting, etc) and devise promotional plans accordingly to increase usage / penetrationRevenue Monitoring / MISPreparing monthly revenue projectionTracking daily revenues, monitoring daily usage & gross adds / churn on all services -
Maintenance Engg.Deco Pvt. Ltd. Aug 2005 - Nov 2006Dhanbad Area, India
Kumar Vikas Skills
Kumar Vikas Education Details
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Marketing -
1St Class -
Denobili School
Frequently Asked Questions about Kumar Vikas
What company does Kumar Vikas work for?
Kumar Vikas works for Accenture
What is Kumar Vikas's role at the current company?
Kumar Vikas's current role is Sr Principal Product Manager.
What is Kumar Vikas's email address?
Kumar Vikas's email address is vi****@****ail.com
What schools did Kumar Vikas attend?
Kumar Vikas attended Praxis Business School, Rajiv Gandhi Prodyogiki Vishwavidyalaya, Denobili School.
What skills is Kumar Vikas known for?
Kumar Vikas has skills like Vas, Customer Lifecycle Management, Vendor Management, Market Research, Product Development, Crm, Mis, Segmentation, Management, Project Planning, Key Account Management, Telecommunications.
Who are Kumar Vikas's colleagues?
Kumar Vikas's colleagues are Erica Jiménez Nieto, Samuel D. Russell, Damon M., Vijendra Yadav, Monica Arora, Cherry Li, Maricris Mateo.
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KUMAR VIKAS
Bengaluru -
Kumar Vikas
Bengaluru1kumarvikas.net
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