Kumar Vikram is a Senior Director, Strategy at Verticurl (A WPP Company). He possess expertise in crm, digital marketing, analytics, digital strategy, integrated marketing and 37 more skills. Colleagues describe him as "Vikram has been instrumental in helping to bring Kimberly-Clark Professional (KCP) into today's digital age. His perspectives on Closed Loop Marketing, using the right blend of on-line and off-line components has helped create a call to action for our Go To Market teams. Vikram has been involved in initiatives ranging from the set up of a tele contact centre in China, the development of a training and enablement program to help embed our Marketing Automation Tool (Marketo), and a range of data-driven projects to help maximise the use of our customer contact and transactional data to feed demand generation programs. I consider Vikram to be a true thought leader in Relationship Marketing and CRM. He has championed our shift from purely product marketing to campaigns driven by customer insights. Vikram constantly challenged us to consider the value of our marketing efforts to the target customer base, and helped our teams understand the critical role of nurturing prior to the initial sales call. A great problem solve resource, Vikram has a rare skill of being able to politely challenge our senior leaders and to persuade them to take appropriate action. He is approachable, analytical, thoughtful and highly collaborative." and "Vikram has played an integral role in developing digital strategy for all my marketing campaigns. I valued his "off-the-wall" ideas which demonstrated a lot of boldness and forward thinking. Vikram dares to tread where a lot of marketeers just dream but more importantly, he assumes full ownership for the projects' successful outcomes."