Amrita Kumar
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Amrita Kumar Email & Phone Number

Associate Research Director at Ipsos at Ipsos Nederland
Location: Amsterdam, North Holland, Netherlands 8 work roles 2 schools
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Current company
Ipsos Nederland
Role
Associate Research Director at Ipsos
Location
Amsterdam, North Holland, Netherlands
Company size
38 employees

Who is Amrita Kumar? Overview

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Quick answer

Amrita Kumar is listed as Associate Research Director at Ipsos at Ipsos Nederland, a company with 38 employees, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a matched LinkedIn profile for Amrita Kumar.

Amrita Kumar previously worked as Associate Research Director at Ipsos Nederland and Senior Consultant at Epiphany Rbc. Amrita Kumar holds Msc Strategic Product Design, Strategy, Brand-Driven Innovation, Consumer Research from Delft University Of Technology.

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Email format at Ipsos Nederland

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Ipsos Nederland

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Profile bio

About Amrita Kumar

Consumer insights professional, with a decade of experience in brand and product strategy. I love using data to explore how people tick and crafting compelling insight-driven stories.Experienced across industries including FMCG, consumer electronics, tech and F&B, for a range of multinational clients.Specialties: Consumer research, storytelling, product and brand strategy, analysis, innovation management, creative facilitation, communication.

Listed skills include Product Development, Industrial Design, Product Management, Strategic Design, and 15 others.

Current workplace

Amrita Kumar's current company

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Ipsos Nederland
Ipsos Nederland
Associate Research Director at Ipsos
amsterdam, noord-holland, netherlands
Website
ipsos-nederland.nl
Employees
38
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8 roles

Amrita Kumar work experience

A career timeline built from the work history available for this profile.

Associate Research Director

Current
Ipsos Nederland

Amsterdam Area, Netherlands

Jun 2016 - Present

Senior Consultant

Epiphany Rbc

Amsterdam Area, Netherlands

Jul 2013 - Jun 2016

Product Marketing Manager

Afa Dispensing Group

Amsterdam Area, Netherlands

  • Responsible for the product marketing of Flairosol, a new range of sustainable packaging, including:
  • Development of the product positioning, value proposition and messaging that defines and differentiates Flairosol
  • Design of marketing collateral and sales tools (print, digital and audiovisual) to communicate the product USPs to the sales team and customers
  • Driving innovation projects to strengthen or extend the product range, based on market knowledge
  • Market intelligence – collect and communicate insights on customers, consumers, competition and industry trends
  • Product launches and releases
May 2011 - Jun 2013

Marketing Manager

Afa Dispensing Group

Amsterdam Area, Netherlands

  • I was responsible for branding and global marketing communication. This included:
  • Conceptualizing & coordinating product launches, press conferences and trade fairs
  • Building Afa's brand image (through advertising, press releases, photo/video shoots, websites, customer engagement)
  • Generating, visualising and communicating product information elegantly and accessibly
Jan 2010 - Jun 2013

New Business Development

Afa Dispensing Group

Amsterdam Area, Netherlands

  • My role involved:
  • identifying market opportunities for new technologies,
  • developing design briefs for the R&D team,
  • understanding the wishes of the consumers (through qualitative & quantitative research)
  • assessing the market potentialIn this role, I acted as the interface between R&D and the commercial team.
Jun 2009 - May 2011

Consumer Research & Product Design (Intern)

Biohorma

Elburg, Netherlands

After extensive user research and brand analysis, a new "Night & Day" product concept for cold medicine was developed - to update the brand and penetrate the youth market.

Oct 2008 - Apr 2009

Business Associate - Packaging

Resil Chemicals Pvt Ltd

Bengaluru Area, India

Worked with Vista Car Care, a brand under Resil Chemicals Pvt Ltd. Involved shifting the market focus, changing the distribution channels, optimizing the product range and redesigning the packaging.

Jul 2006 - Jan 2007

Graduation Student (Bachelors) / Product Designer

Accents For Living

Developed a range of metal and paper lamps for an IKEA vendor, keeping in mind production viability, costing and competition from China. Other factors considered were target customer, trends in home furnishings, shipping and packaging constraints, etc. The products were prototyped and production processes planned.

Jul 2005 - Jan 2006
Team & coworkers

Colleagues at Ipsos Nederland

Other employees you can reach at ipsos-nederland.nl. View company contacts for 38 employees →

JV Jan Van Trier Jan Van Trier Colleague at Ipsos NederlandNetherlands, Netherlands View → DT Diane Ter Doest Diane Ter Doest Colleague at Ipsos NederlandOldenzaal, Overijssel, Netherlands, Netherlands View → RB Rachel Beerepoot Rachel Beerepoot Colleague at Ipsos NederlandGreater Enschede Area, Netherlands View → BO Bahadir Ozkurt Bahadir Ozkurt Colleague at Ipsos NederlandAmsterdam, North Holland, Netherlands, Netherlands View → MD Milan Driessen Milan Driessen Colleague at Ipsos NederlandRotterdam, South Holland, Netherlands, Netherlands View → BW Bram Wolf Bram Wolf Colleague at Ipsos NederlandThe Randstad, Netherlands, Netherlands View → ER Els Romen Els Romen Colleague at Ipsos NederlandLeiden, South Holland, Netherlands, Netherlands View → RS Roel Storck Roel Storck Colleague at Ipsos NederlandHengelo, Overijssel, Netherlands, Netherlands View → RM Ronnie Maathuis Ronnie Maathuis Colleague at Ipsos NederlandAmsterdam, North Holland, Netherlands, Netherlands View → NH Neftha Helderop Neftha Helderop Colleague at Ipsos NederlandAlkmaar, North Holland, Netherlands, Netherlands View →
2 education records

Amrita Kumar education

Msc Strategic Product Design, Strategy, Brand-Driven Innovation, Consumer Research

Delft University Of Technology

• Research Paper Bouten, L.M., A. Kumar, E. Petala, and E.J. Hultink (2008), “The Impact of Perceptual Combination Effects on Asymmetry in.

Gdpd, Product Design

National Institute Of Design

• Simple Product Design 1 - Redesign of a medical nose-dropper, considering functionality, hygiene, ease of use, tamper-proofing.

FAQ

Frequently asked questions about Amrita Kumar

Quick answers generated from the profile data available on this page.

What company does Amrita Kumar work for?

Amrita Kumar works for Ipsos Nederland.

What is Amrita Kumar's role at Ipsos Nederland?

Amrita Kumar is listed as Associate Research Director at Ipsos at Ipsos Nederland.

Where is Amrita Kumar based?

Amrita Kumar is based in Amsterdam, North Holland, Netherlands while working with Ipsos Nederland.

What companies has Amrita Kumar worked for?

Amrita Kumar has worked for Ipsos Nederland, Epiphany Rbc, Afa Dispensing Group, Biohorma, and Resil Chemicals Pvt Ltd.

Who are Amrita Kumar's colleagues at Ipsos Nederland?

Amrita Kumar's colleagues at Ipsos Nederland include Jan Van Trier, Diane Ter Doest, Rachel Beerepoot, Bahadir Ozkurt, and Milan Driessen.

How can I contact Amrita Kumar?

You can use AeroLeads to view verified contact signals for Amrita Kumar at Ipsos Nederland, including work email, phone, and LinkedIn data when available.

What schools did Amrita Kumar attend?

Amrita Kumar holds Msc Strategic Product Design, Strategy, Brand-Driven Innovation, Consumer Research from Delft University Of Technology.

What skills is Amrita Kumar known for?

Amrita Kumar is listed with skills including Product Development, Industrial Design, Product Management, Strategic Design, Design Strategy, Marketing Research, Concept Development, and Customer Insight.

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