Archana Kumar Email and Phone Number

I manage external communication and media relations across Invenergy project portfolio across Canada and the Eastern United States. - Develop strategic communication campaigns to support the Invenergy brand, project execution, and public affairs activities.- Manage outside public relations and public affairs consultants- Enhance Invenergy's brand reputation- Collaborate with with Public Affairs and Marketing to position Invenergy in the market

I developed and executed comprehensive strategic communication plans for a globally connected workforce and ensured alignment across senior management, commercial projects, and employee engagement initiatives. Along with these key responsibilities, I enhanced brand loyalty and community interaction by establishing a robust governance structure and leadership engagement. I elevated brand visibility and brand reputation through strategic media placements and impactful storytelling. I improved brand identity and attracted new business opportunities via effective branding strategies.Some of my proudest achievements job include:- Generated impactful messaging for various media outlets, press releases, events, and conferences, elevating brand visibility.- Increased engagement rates and content output by steering social media strategy for the Americas.- Elevated LinkedIn engagement from 3% to 7% and increased Twitter followers by 38%, all achieved independently without external agency assistance. Led the expansion of social media presence from LinkedIn and Twitter to include Facebook and Instagram platforms.- Improved brand awareness and customer engagement by producing engaging digital content for commercial initiatives.- Enhanced accessibility and engagement for 13,000 employees in four languages by managing content across diverse channels.- Managed DEI and ERG communications in North America, serving on a 10-member DEI Council, as well as adapted global initiatives and led regional efforts, including Juneteenth celebrations, ERG Day, and heritage month events.- Boosted market visibility and recognition by implementing strategic branding initiatives across various channels.- Promoted strategic decision-making by assessing and analyzing key performance indicators.

I played a key role in developing and advocating Alstom's first employee resource group in North America, holding multiple leadership positions, including site leader, Community Liaision Chair, and ending my tenure as Deputy Program Chair.My key accomplishments included- Played a key role in co-leading a nascent employee resource group, driving its growth from 40 to 1,000 members and 40 leaders across North America. - Advocated for equal opportunities within the company and boosted female representation in a male-dominated sector. - Took charge of strategy and financial management, effectively overseeing a budget exceeding $100,000 to optimize resource allocation and ensure maximum ROI.- Pioneered creative programs and events, including the highly successful annual AWE Summit, facilitating connections between 150 members and senior management while advancing equity initiatives within the organization.

During this job, I streamlined operation rhythm for creating and updating customer opportunities as well as uncovered opportunities for process improvement. I led efforts to optimize Salesforce functionality,configuration, and processes to support sales and business development team's objectives.Some of my key contributions during this role included:- Amplified efficiency and accuracy by 50% across all Salesforce activities by conducting meticulous process audits.

During this time period, I propelled efficiency and cost-effectiveness in business processes by collaborating closely with cross-functional groups on proposals, order management, logistics, and pricing. I optimized repeat business and referrals by forging strong relationships with 15+ international and domestic customers.My key accomplishments included:- Attained 80% reduction in customer issues by employing customer process improvement program.- Accomplished 75% reduction in invoicing issues by strategically analyzing and addressing root causes.

I led a local non-profit organization from a hyper-local group to an organization that was recognized by the Pennsylvania state government. My key accomplishments- Spearheaded the organization dedicated to promoting Asian cultures through educational and cultural events, directing team of 20 members effectively.- Obtained 50% surge in event participation by managing comprehensive marketing and communications strategies, encompassing social media, website administration, advertising, press releases, and mediarelations.- Cultivated and nurtured robust partnerships with prominent media channels and journalists to secure coverage and highlights for Association’s activities and programs.

Acted as liaison and advocate for Asian Pacific American communities inPennsylvania by making recommendations to Governor on policies, procedures,and legislation that would affect Asian Pacific American communities. Actively participated in Anti-Islamophobia and Education committees.

Implemented a customer process improvement program resulting in an 80% reduction in customer issues across various categories, improving satisfaction, cash collection, technical support and on-time delivery.Achieved a 75% reduction in A/R invoicing issues accelerating working capital through strategic analysis of unpaid invoices to identify the root causes.Established and nurtured strong relationships with 15+ international and domestic customers, collaborating closely with a cross-functional group on proposals, order management, logistics, and pricing.

During this role, I gained the expertise to drive process improvements and ensure operational efficiency by obtaining certification as Lean Six Sigma Greenbelt. I participated in highly selective rotational leadership developmental program at GE, aimed at nurturing next generation of sales and marketing leaders while accelerating careers.My key accomplishments included:- Achieved a significant increase in first-pass yield from 20% to 80% by leading process changes for customer scheduled maintenance.- Determined patterns and discrepancies in serial numbers by developing a sophisticated scorecard tracking system and performing in-depth analysis of 19K data points.- Identified and capitalized on business opportunities by crafting compelling proposals and performing win-loss analyses, uncovering three new entry-into-market opportunities.- Enhanced timely delivery of new products by 20% through the application of LEAN Six Sigma methodologies for in-depth root cause analysis and the development of effective corrective action plans.

Assisted with various trade shows’ preparation and strategic messaging, created and managed content for internal quarterly Global Technology Newsletter, completed purchase orders, managed content for new GE Transportation website using Joomla!

Organized and marketed Erie’s Heritage Festival by writing press releases, obtaining sponsorships, advertising, and bi-weekly updates to company website WordPress.

Maintained recruiting relationships with universities, co-op recruitment for offsite locations, created recruitment materials and managed all incoming resumes.Planned and executed two large team-building activities and a two day intern workshop for 400 summer interns Project management for Asian Pacific American Forum (APAF) 2009 National Meeting.Created and sent out quarterly Intern/Co-op Newsletters to managers and the HR team