As part of one of the leading WPP agencies, I lead development and delivery of analytics solutions for our key global clients. I work with cross functional teams, spread across geographies, to deliver key business outcomes for my clients.

Publicis One Team (P1T) was created to be a single stop agency to partner with Citi globally, across media, creative and experience. I was chosen to be the head of analytics, and I worked with analysts across three key markets and the P1T leadership to deliver industry leading data and technology solutions to Citi

Progressively moving up the ranks, I managed growing teams to solve business problems for key Razorfish clients using data. My focus was on digital media and experience analytics across Automotive, Financial Services and Hospitality sectors and I worked hands on with my team to drive business growth for my clients as well as Razorfish

I am currently engaged in working with clients to help analyze their digital campaigns-both search and display, and help them strategize their digital marketing efforts and link them to overall objectives

Part of a four-member team responsible for incubating Bizequity.com (a website for valuing small businesses in the US), as part of Advanta's Innovation group-Created website performance 7metrics and dashboards to identify and track trends in usage-these were used to drive the website strategy and positioning. Identified publicly available data sources and modeled to the data to create insightful reports – using publicly available data saved the company close to $50,000 on an annual basis-Worked with the website development team and the graphics team to launch the website from design to execution within a span of three months. Developed targeted email campaigns to promote website services-Four Patents have since been awarded to the website

Top Credit Card Issuer(US): Used SAS and transaction data to identify gift card usage behavior for customers. Working in a team of four, identified a strategy to reduce gift card procurement costs by optimizing the card portfolio without impacting customer satisfaction. Prepared and presented the analysis to top management. Project resulted in a direct bottom line impact of $10MM on an annual basis.• Top Gaming/Casino Company: Customer Segmentation and Marketing Strategy. Using SAS and MS Excel, created models predicting customer behavior, and ideal comp (reward strategies) to optimize ROI. Prepared and implemented (in conjunction with the client and the internal team) a targeting strategy to attract new customers to the properties, using play level data and external bureau level data inputs. Oversaw an offshore team of four analysts based out of Shanghai, responsible for the technical analysis, on a day-to-day basis. The suggested strategies were implemented, and resulted in a 20% improvement in player performance, compared to the previous quarter.•Top Investment Bank: Derivatives Back office Outsourcing. Worked to re-engineer their back office process for derivatives trading. Created end-to-end process maps, identified key issues and bottlenecks, and separated processes that could be done in-house vs. those that could be outsourced. Created RFP and invited proposals from 10 prime brokers to outsource services, conducted due diligence to identify top 4 vendors. These vendors were invited to present their proposals to the Head of Derivatives trading, who then selected two vendors for final process.

•Top Investment Bank: Back office outsourcing Implementation. Part of a three-member team, responsible for outsourcing of back offices to captive vendor in India. Interacted with senior clients (India, US, and UK) to translate business requirements into on-ground deliverables. Coordinated the testing and deployment of major trading applications. Developed a IT implementation SOP for testing and application deployment. Managed client interaction on my own (unsupervised) in India for the last six months of the engagement.

Founded an institute to train high school students in the subjects of Physics and Mathematics. The institute experienced double digit growth year over year, starting with 5 students and reaching a peak of 150 students in 2002. My responsibilities included teaching, preparing and conducting mock tests and providing career counseling to students. Wound down the institute to pursue my MBA in 2003.