As a Marketing and Technology professional person, I am passionate about applying advanced statistical modeling and analytics techniques to extract valuable insights and drive informed marketing strategies. I have a Master of Science in Marketing Science from Columbia Business School, where I completed a capstone project on using AI and ML to optimize customer segmentation and retention for a sustainable fashion brand.I have over three years of experience in various programming languages and tools, such as Python, SQL, R, SAP, C, C++, HTML, Java, MS Project, MS Office, Tableau, Power BI, Excel, Matplotlib, GCP, Azure, AWS, and Google Analytics. I recently worked as an Associate Researcher at Columbia Business School, where I assisted with data collection, cleaning, maintenance, analysis, and dissemination for multiple research projects on topics such as public pensions, retirement security, and ethical business practices. I also have experience as a Product and Operations Specialist at Centriqe.AI, a startup that provides AI solutions for marketing and operations. There, I helped monitor and improve the performance of the products, as well as manage customer relationships and feedback. My goal is to leverage my data analytic methodologies, machine learning, and domain expertise in various industries to create impactful and innovative marketing solutions.
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Forward Deployed OperatorSuperdialNew York, Ny, Us -
Operations LeadAlan Gray - A Premia Reinsurance Company Feb 2024 - PresentNew York City Metropolitan AreaAlan Gray LLC was established in 1988 as a claims and audit advisory firm, and over the years has built a reputation as a cost-effective, reliable, and trusted resource to those involved in the management of risk. Providing operational and business processing services, and consulting on risks and exposures from the simple to the most complex, we place the utmost emphasis on client service and satisfaction. We have become an adviser and partner to a client base that includes major insurers and reinsurers, Fortune 500 companies, law firms, MGAs, brokers, and captives.Our goal is to help our clients realize significant bottom-line savings as a result of our highly experienced technical staff, our ability to adapt quickly to situational changes, and our commitment to staying current with the latest industry information and advances in technology. -
Associate ResearcherColumbia Business School Oct 2023 - Dec 2023New York City Metropolitan Area•Collect, clean, and maintain datasets and databases. Extract and link data from multiple databases for analysis. Prepare detailed documentation. •Develop models and implement program code (STATA, Python, SQL, R, SAS, Matlab, etc.). •Perform statistical analysis, including regression analysis and machine learning techniques. •Assist with data analysis and dissemination of findings through the preparation of reports, journal articles, presentations, websites, and other research outlets. •Perform case-based research, including work with detailed primary documents. -
Graduate Teaching AssistantColumbia Business School Oct 2023 - Dec 2023New York, United StatesPublic Pensions and Retirement Security in the U.S -
Product And Operations SpecialistCentriqe.Ai Mar 2023 - Sep 2023Santa Clara, California, United States1. Conducted thorough analysis of current customer volumes to glean insights into market trends, enabling informed strategic decision-making.2. Collaborated closely with customers, reviewed contracts, and engaged with logistics teams to proactively understand and anticipate customer needs.3. Assisted in marketing AI products through thought leadership that helped in closing 3 deals globally.4. Stepped in as backup for Product Movement Analysts in the Logistics group, maintaining operational continuity during absences. -
Marketing AnalystCentriqe.Ai Jan 2023 - Mar 2023Santa Clara, California, United States -
Content CreatorYoutube Dec 2017 - May 2022Running my channel where I put my short films, and educational, and motivational videos for all the people interested in growing and diving into art and science. More than 50,000 views in total with few videos going viral in APAC region. -
Associate Product Marketing ManagerQuadrical Ai May 2021 - Nov 2021Waterloo, Ontario, Canada1. Collected, analyzed, and meticulously input marketing data into CRM and reporting tools to facilitate strategic decision-making.2. Conducted in-depth analysis of marketing campaigns, encompassing digital advertising and social media efforts, evaluating effectiveness and pinpointing areas for enhancement.3. Leveraged advanced statistical modeling and analytics techniques to extract valuable insights, driving informed marketing strategies.4. Orchestrated the creation and management of dynamic marketing dashboards, comprehensive reports, and key performance indicators (KPIs), ensuring real-time monitoring of marketing metrics and timely updates for stakeholders.5. Generated, assessed, and interpreted information from diverse reporting tools, including Microsoft Dynamics 365, and other internal and external sources.6. Strengthened the marketing team by performing comprehensive market research, strategically analyzing business and marketing landscapes, and accelerating the growth and profitability of a rapidly expanding company within a dynamic environment.7. Pioneered process improvements by identifying opportunities through meticulous analysis, and actively participating in the development of streamlined business processes.8. Collaborated seamlessly with cross-functional teams including marketing, sales, and product, seamlessly gathering data requirements and ensuring impeccable data integrity throughout various systems.9. Assisted in special projects and other assigned duties, contributing to the company's agility and adaptability in a rapidly evolving market.Key Achievements:Enabled a 20% increase in marketing campaign effectiveness through rigorous analysis and optimization strategies.Played a pivotal role in the successful launch of an innovative marketing dashboard, enhancing visibility into critical KPIs for executive stakeholders.Tools Utilized:Access, SQL, Dynamics CRM, Business Objects, Google Analytics, Power BI -
Lead Project CoordinatorBroadcast Engineering Consultants India Ltd Feb 2019 - Mar 2021Noida, Uttar Pradesh, India• Collaborated with cross-functional teams to collect and analyze data requirements, resulting in moreeffective data-driven decision-making processes.• Data cleansing and transformation procedures were carried out to ensure data accuracy andconsistency.• Complex SQL queries were created for retrieving and analyzing huge datasets from diversedatabases.• Tableau and Power BI were used to create aesthetically appealing and interactive dashboards forexecutive reporting.• Predictive modeling was used to optimize sales forecasting using machine learning algorithms,resulting in a 15% increase in revenue.
Kumar Aryan Raj Education Details
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Marketing Science -
9.07/10
Frequently Asked Questions about Kumar Aryan Raj
What company does Kumar Aryan Raj work for?
Kumar Aryan Raj works for Superdial
What is Kumar Aryan Raj's role at the current company?
Kumar Aryan Raj's current role is Forward Deployed Operator.
What schools did Kumar Aryan Raj attend?
Kumar Aryan Raj attended Columbia Business School, St. Stephen's College, Delhi.
Who are Kumar Aryan Raj's colleagues?
Kumar Aryan Raj's colleagues are Jacqueline Cotreau, Pat Coscia, Abigail Becker, Cody Marquess, Mark Ogilvie, Frank Ceppi, Naeemah Shah.
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Aryan Kumar Raj
Insure Today For An Assured Tomorrow.Pgdm (Iirm, Hyderabad) | Specialised Diploma In Fire Insurance | Fiii | Pgdim (Iii) | B.Com (Du) | CommerceNavi Mumbai -
Aryan Kumar Raj
Social Media Marketing Executive At We Are Crazy (Crazy For Success Foundation)South Delhi
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