Bhupinder Kumar Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Product Marketing - Drove product marketing and strategic initiatives at NOH- Successfully launched 3 new healthcare products - Managed product lifecycle from discovery to growth, leveraging ICE Score framework to prioritize GTM activities - Developed and executed comprehensive clinic marketing strategies to increase product adoption and market penetration- Effectively managed stakeholder relationships across cross-functional teams (Sales, Product, Marketing and Customer… Show more Product Marketing - Drove product marketing and strategic initiatives at NOH- Successfully launched 3 new healthcare products - Managed product lifecycle from discovery to growth, leveraging ICE Score framework to prioritize GTM activities - Developed and executed comprehensive clinic marketing strategies to increase product adoption and market penetration- Effectively managed stakeholder relationships across cross-functional teams (Sales, Product, Marketing and Customer Success) to ensure alignment and drive product successStrategy & Execution: - Led omni-channel marketing campaigns across diverse channels to drive product awareness, engagement, and conversion- Managed product lifecycle from discovery to growth, leveraging the ICE Score framework to prioritize GTM activitiesDigital marketing and innovations- Social Media Marketing: Successfully executed social media campaigns that increased brand awareness by 3000% and engagement by 1000% in 90 days, reaching over 1 million users- Leveraged Google Ads to effectively target and engage potential customers across various formats, including search, display, video, and shopping ads- Conceptualized and proposed successful SFMC integrations to automate and drive marketing campaigns Show less

• Growing gamer acquisition, engagement and retention onto Dynasty’s partner gaming platform• Working with all partners, sponsors and agencies to build compelling acquisition and retentionstrategies and campaigns for gamers• Liaising and building strong relationships with key partners such as Googly Media, across esports and casual gaming, Publishers, and local and international third party content producers andtournament organizers• Project managing platform upgrades and… Show more • Growing gamer acquisition, engagement and retention onto Dynasty’s partner gaming platform• Working with all partners, sponsors and agencies to build compelling acquisition and retentionstrategies and campaigns for gamers• Liaising and building strong relationships with key partners such as Googly Media, across esports and casual gaming, Publishers, and local and international third party content producers andtournament organizers• Project managing platform upgrades and the introduction of new modules in conjunction withPartner and Dynasty's technical teams• Developed & built the gaming roadmap for Googly, focusing on player retention & providing awesome gaming experience for the community• Ran a successful Beta on the platform with1169 Whitelists and 1000+Googly Discord usersin less than 10 days• Responsible for customer success via monitoring and reporting on platform presenting business and account updates across partner organizations and Dynasty Show less

Bangalore Urban, Karnataka, India

- Establishing and building partnerships with gaming studios across geographies- Developing business goals and designing strategies for MX Games- Identifying and developing content opportunities and roadmap - Working closely with our Product & Engineering teams internally to help shape the future of MX Games - Signed and onboarded 40+ instant games across genres - Part of the team that achieved a peak of 16.1 Mn gameplays in a day

Bengaluru, Karnataka, India

- Manage all corporate marketing functions like - Brand communication, Product launches, PR, ATL & BTL Advertising, Social Media and Events- Collaborate with associated agencies across Mainline, Media and Digital for desired deliveries on timeline.- Marketing Communications: Develop Marcom & collaterals across channels, for product launches, events, digital and social campaigns- Brand Management: Ensuring Brand guidelines and Alliance marketing guidelines compliance across… Show more - Manage all corporate marketing functions like - Brand communication, Product launches, PR, ATL & BTL Advertising, Social Media and Events- Collaborate with associated agencies across Mainline, Media and Digital for desired deliveries on timeline.- Marketing Communications: Develop Marcom & collaterals across channels, for product launches, events, digital and social campaigns- Brand Management: Ensuring Brand guidelines and Alliance marketing guidelines compliance across creatives. Also responsible for running localized worldwide campaigns for the Indian market- Retail Marketing: Responsible for Channel marketing and Direct marketing for stores to help maximize brand Visibility- ATL: Planning of media (TV, Print, Radio, OOH etc) & detailing deliverables and KPIs for each vehicle to achieve all desired objectives- BTL Activations: Brand SPOC for activations, branding, tradeshows, co-marketing activities, POSMs & partner program communications for both consumer and commercial channels- PR: Support communication and PR campaigns for Acer across - Press releases, News and Product launches, Industry stories, Product blogs, Events, Product seeding and Coverage reporting- Events: Organized marketing events, product launches, & Teamwork sponsorships. Events include local execution of HQ owned property.- E-Tail Marketing: Creating and Managing all the A+ and RPD content across Key E-tail platforms such as Amazon and Flipkart. Also running display campaigns and creatives on their platforms as per compliance- Community Management: Collaborated with key influencers to help build Acer's presence across social platforms. Also helped set up ORM at Acer that helped create a favourable brand image- Strategic Planning and Implementation of marketing campaigns across all channels such as Retail, Digital, Etail & Acer eStore.- Manage alliance marketing for the brand along with coordination with internal stakeholders for the success of a campaign Show less

Bengaluru Area, India

Strategic Planning: Led creative planning, ensuring seamless brand journeys from concept to executionCampaign Execution: Designed, implemented, and managed successful marketing campaigns and eventsContent Strategy: Developed and executed effective content strategies across social media, company websites, and digital channels to drive sales and marketing objectives for B2B and B2C clientsSales and Account Management: Actively participated in sales pitches, closures, and execution… Show more Strategic Planning: Led creative planning, ensuring seamless brand journeys from concept to executionCampaign Execution: Designed, implemented, and managed successful marketing campaigns and eventsContent Strategy: Developed and executed effective content strategies across social media, company websites, and digital channels to drive sales and marketing objectives for B2B and B2C clientsSales and Account Management: Actively participated in sales pitches, closures, and execution, while coordinating with various teams to meet account performance goals and customer expectations Show less

Mysore

Mumbai Area, India

Undertook an extensive primary and secondary market research that lasted 3 weeks studying competition and other categories with dealers and consumers as stakeholdersCollaborated with a digital agency and developed a new Hangtag design and layout for the VIP assortment and handled the day-to-day businessConducted a competition analysis with the purpose of revamping the current VIP assortment

Pgdm, Communications

Activities and Societies: Member, Junior MICA Council of Student Affairs, 2014-15 Member, Sports Committee At MICA, 2015-16 Member, Sports.

Pgdm, Communications And Strategic Marketing

Activities and Societies: Member, Junior MICA Council of Student Affairs(2014-15) Member, Sports Committee At MICA(2015-16) Member, Sports.

B.E, Computer Science And Engineering

B.E - Computer Science and Engineering

Class Xii, State

Class X

Personal Finance Mastery, Finance, General