Digital Marketing, Social media sentiment analytics, Voice of customer analytics (VOCA), Market, Service and Product Marketing, Business Planning, Marketing Planning, Thought Leadership, research focusing spend on digital marketing, ROI analysis from digital marketing spend, Delivering Market Insights in digital marketing space.

Corporate Marketing, Campaign Management,Business Strategy & Research, Project ManagementSolving Business issues and Case analysis for given sets of issues. Delivering Business Insights.Mapping client’s, identifying improvement areas & implementing measures to maximize customer satisfaction levels. Role also involves People profiling and Project Management. Demand Forecasting and Mapping business requirement. Benchmarking best practices, competition process mapping, innovation and… Show more Corporate Marketing, Campaign Management,Business Strategy & Research, Project ManagementSolving Business issues and Case analysis for given sets of issues. Delivering Business Insights.Mapping client’s, identifying improvement areas & implementing measures to maximize customer satisfaction levels. Role also involves People profiling and Project Management. Demand Forecasting and Mapping business requirement. Benchmarking best practices, competition process mapping, innovation and continuous improvement. Primary research and Benchmarking for the prospect clients. Conducting Internal Surveys and Marketing Campaigns. Research on companies, Industry profiling and C level contacts. Networking with all the Marketing professionals and Geography marketing people. Internal audits and Feedback study and improving on focus areas. Validation of secondary research data and contacts. Designing of collaterals, values messages & Case studies. Lead generation & tracking and publishing of corporate documents. Research methodology trend tracking and experimentation. Managing a team and performing functions viz. manpower planning, recruitment & selection, induction, performance appraisal, training, etc. Leading, mentoring & monitoring the performance of the team members to ensure efficiency in process operations and meeting of individual & group targets. Conceptualizing & developing need based training for the developing multi skilled work force within sub processes for optimum efficiency. Guide for global interns and mentoring new joinees. Show less

Strategies designed were aimed at reducing the production costs and losses taking place during the complete operations. The project emphasised working in real time which means retrieval and implementation of information at every stage of process. It also facilitated Just In time (JIT), managed inventory to a large extent facilitating Supply Chain Management(SCM) & Warehouse management and also enhanced Marketing & Sales of the products.