Kumar Subramaniam Email & Phone Number

Mumbai Area, India

We are a small team of seasoned communication professionals across different disciplines – strategy, content, design and technology – who have come together to offer sharp, insightful creative solutions to brands and organisations. We believe these are times of churn and opportunity; brands need to be innovative and agile in finding new ways of connecting with consumers. Technology has touched and changed everything about how people get to know, show interest, engage and transact with… Show more We are a small team of seasoned communication professionals across different disciplines – strategy, content, design and technology – who have come together to offer sharp, insightful creative solutions to brands and organisations. We believe these are times of churn and opportunity; brands need to be innovative and agile in finding new ways of connecting with consumers. Technology has touched and changed everything about how people get to know, show interest, engage and transact with brands. We at ZeroZero help brands navigate this brave new world by developing cutting edge communication across traditional and digital media. We do this by marrying deep consumer insights with an understanding of the ever-changing digital ecosystem.Our work crosses conventional definitions. In the short time since our birth, we have already launched a purely online B2B brand targeting the marketing industry. We have also created a website, produced mainline Television films and conceived on-ground activations. We believe today’s solutions have to be built ground up, without any preconceived notions of how things are supposed to be. Every challenge to us is a new game. And we come to the game fresh, with experience and humility, knowing the score is Zero:Zero. Show less

Mumbai

I was Head of Business at Pinstorm, India's leading digital marketing communication agency. I helped grow the business by helping our clients grow theirs! I led the efforts to bring to the table some of the best thinking in the digital and non-traditional communication space in India. We created ideas, applications, managed reputations and did social engagement for brands. My role as head of business is to champion and shepherd these to fruition along with a team of very talented strategists… Show more I was Head of Business at Pinstorm, India's leading digital marketing communication agency. I helped grow the business by helping our clients grow theirs! I led the efforts to bring to the table some of the best thinking in the digital and non-traditional communication space in India. We created ideas, applications, managed reputations and did social engagement for brands. My role as head of business is to champion and shepherd these to fruition along with a team of very talented strategists, writers, designers and technologists. Show less

Mumbai Area, India

I was heading the Mumbai Advertising operations of Contract Advertising and iContract, the digital solutions provider within the agency. A WPP agency, Contract worked with clients like Cadbury, Asian Paints, HSBC, Shoppers Stop etc. I led a team of over 125 people across different disciplines and owned the revenue and profit deliveries of the agency. I am particularly proud at having helped drive the digital agenda at the agency by building a strong platform which delivered significant results… Show more I was heading the Mumbai Advertising operations of Contract Advertising and iContract, the digital solutions provider within the agency. A WPP agency, Contract worked with clients like Cadbury, Asian Paints, HSBC, Shoppers Stop etc. I led a team of over 125 people across different disciplines and owned the revenue and profit deliveries of the agency. I am particularly proud at having helped drive the digital agenda at the agency by building a strong platform which delivered significant results for clients like Cadbury and Shoppers Stop. Show less

Mumbai Area, India

I headed the Vodafone India business at Ogilvy & Mather India - the largest in the country at the time. I led the team that created the Vodafone Zoozoos - arguably India's most iconic and loved brand campaign ever! Reporting to the CEO, I led a team of about 85 people spread across different Ogilvy India offices and disciplines to develop communication for brand Vodafone. My cross-functional team included resources from DM, digital, activation and PR, other than of course the core team of 35… Show more I headed the Vodafone India business at Ogilvy & Mather India - the largest in the country at the time. I led the team that created the Vodafone Zoozoos - arguably India's most iconic and loved brand campaign ever! Reporting to the CEO, I led a team of about 85 people spread across different Ogilvy India offices and disciplines to develop communication for brand Vodafone. My cross-functional team included resources from DM, digital, activation and PR, other than of course the core team of 35 people on the Central Vodafone team. I was responsible for delivering complete 360 degree communication solutions to establish Vodafone as the most preferred and loved brand in the country. My unit consistently delivered top and bottom lines beyond targets and was the most recognised one in the Ogilvy India system.During this time Vodafone went on to become the most admired brand in India. The Vodafone Zoozoos campaign won a record Eight Effies for advertising effectiveness including the Grand Effie. Show less

Mumbai Area, India

I headed Brand David Communications an Ogilvy and WPP Group Advertising Agency with operations in Mumbai, Delhi and Chennai. Being seconded to Ogilvy India's smaller and nimbler sibling gave me my first P&L exposure. I was responsible for managing the operations of the agency across all cities with a head count of about 45 people across Planning, Creative and Account Management. I led the agency wins of some marquee clients like CNN-IBN, BBC Global Channels, Emami Consumer Products… Show more I headed Brand David Communications an Ogilvy and WPP Group Advertising Agency with operations in Mumbai, Delhi and Chennai. Being seconded to Ogilvy India's smaller and nimbler sibling gave me my first P&L exposure. I was responsible for managing the operations of the agency across all cities with a head count of about 45 people across Planning, Creative and Account Management. I led the agency wins of some marquee clients like CNN-IBN, BBC Global Channels, Emami Consumer Products, Radio One etc. I was also intimately involved with some of our other clients like ITC Personal Care, Kraft Foods etc. Show less

I managed communication development across automotive companies / brands like Bajaj Auto, Tata Motors, BP-Castrol, Amaron Batteries, Ceat Tyres etc. I set up the Auto Practice Group at Ogilvy & Mather, Mumbai. This Group became the central knowledge hub which generated original research and thinking and helped the agency grow our relationship with some of the key automotive clients we worked with. I also led communication development on issues related to HIV AIDS for the not-for-profit… Show more I managed communication development across automotive companies / brands like Bajaj Auto, Tata Motors, BP-Castrol, Amaron Batteries, Ceat Tyres etc. I set up the Auto Practice Group at Ogilvy & Mather, Mumbai. This Group became the central knowledge hub which generated original research and thinking and helped the agency grow our relationship with some of the key automotive clients we worked with. I also led communication development on issues related to HIV AIDS for the not-for-profit Heroes Project funded by the Gere Foundation and Parmeshwar Godrej. Show less

Mumbai Area, India

Heading the city operations for the radio station with partiular emphasis on programming and sales development.

Mumbai Area, India

Worked with clients like Kodak, Pidilite, Nestle, Star TV.Led the Account Management team on some of the most awarded campaigns in Indian advertising including Fevicol which went on win a Gold at Cannes. Helped launch the Hindi avatar of Star Plus (which was till then a niche English language channel). The channel and it's promotions captured popular imagination went on to become the highest rated channel for 52 weeks at a stretch.

Mumbai Area, India

Advising communication development on Max Touch Cellular Service (now, Vodafone) and HSBC.

Mumbai Area, India

Learnt the ropes and managed the launch of P&G's Ariel in India, first in select test markets and subsequently the national rollout of the brand. During the later years also managed the communication for the Ariel franchise which included flanker brands in different segments of the laundry market.